PubMatic
PubMatic is a digital advertising technology company that develops and implements online advertising software and strategies for publishers and advertisers.
Last updated Oct 13, 2026 by ATDb automated enrichment
- Agentic AI is Changing Where Ad Dollars Flow: PubMatic’s Bill McLaughlinOct 5
- The Media Shop and PubMatic Launch Southeast Asia’s First Agentic Luxury CampaignOct 5
- “It Won’t Be a Human in the Loop. It’ll Be Another AI Agent.”: PubMatic’s Rajeev Goel on Cutting Complexity and Handing Power Back to Publishers and AdvertisersSep 29
AI-drafted from public sources28 sources cited
At a glance
- Employees
- 501-1000
- Funding
- ~$60M pre-IPO
- Revenue
- $200M-$300M
- Stock
- PUBM
About
One of the leading independent sell-side platforms (SSPs) in programmatic advertising, serving premium publishers globally and competing directly with Google Ad Manager, Magnite, and Index Exchange.
PubMatic is a digital advertising technology company that develops and implements online advertising software and strategies for publishers and advertisers. Operating on the sell side, its real-time programmatic ad transaction platform connects website, video, and mobile app publishers with ad buyers through automated systems, while giving users the ability to opt out of personal data collection. Its offerings have expanded to include an Identity Hub that integrates multiple identity partner IDs, as well as the OpenWrap SDK, which broadens header bidding options for mobile publishers. PubMatic participates in online auctions to facilitate media and advertising spot transactions between buyers and sellers, and also publishes quarterly reports on advertising prices. In September 2025, PubMatic filed a lawsuit against Google alleging anti-competitive behavior. Source 1: wikipedia.org — Pubmatic
Business model
Marketplace
Target market
Enterprise
What they offer
OpenWrap
Header bidding solution for web and mobile app publishers that enables unified auction access across multiple demand sources.
OpenWrap SDK
Mobile-focused SDK that broadens header bidding options for app publishers on iOS and Android.
Identity Hub
Centralized identity management tool that integrates multiple identity partner IDs to help publishers navigate a cookieless future.
Programmatic SSP
Core supply-side platform enabling real-time programmatic ad transactions across display, video, mobile, and CTV inventory.
PubMatic Quarterly Index
Published quarterly reports on advertising prices and market trends for the programmatic ecosystem.
Activate
Direct deals automation product enabling publishers and buyers to transact programmatic guaranteed and private marketplace deals.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2006 · Founded
- Year unknown