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Brief
Lotame Panorama ID

Lotame Panorama ID

Data Management & Identity ResolutionProduct· part of Lotamelotame.com

Lotame Panorama ID is a pseudonymous identifier designed to preserve and extend audience addressability across the global open web.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2006
HQ
Columbia, Maryland, United States
Network
Lotame
Parent
Publicis Groupe
Connections
14

AI-drafted from public sources4 sources cited

At a glance

Employees
51-200
Funding
~$100M
Revenue
$20M-$50M
13integrations1corporate family
Identity Resolution

About

Independent, neutral data and identity solutions provider for the open web, competing against both walled gardens and specialist identity vendors

Lotame Panorama ID is a pseudonymous identifier designed to preserve and extend audience addressability across the global open web. By drawing on multiple inputs to combine probabilistic and deterministic signals, the identifier operates without reliance on a single source of signal and is freely accessible and interoperable across all domains, devices, and platforms globally, making it the most adopted cookieless identifier based on Sincera's highest-trafficked global sites. Panorama ID supports targeting, analytics, and attribution for marketers seeking to reach audiences across all environments, and is supported by many SSPs and DSPs as a proven alternative to cookies. Individual Panorama IDs carry an average of more than 200 behavioral attributes, functioning as a delivery mechanism for a large quantity of privacy-compliant, rich, pseudonymized data. Source 1: prebid.org — Lotame Panorama ID for Header Bidding Source 2: iabuk.com — Lotame Panorama ID Source 3: eyeota.com — ID Agnostic Solutions: Eyeota Adopts Lotame Panorama ID

Business model

SaaS

Target market

Enterprise

What they offer

  • Lotame Panorama ID

    A global, cookieless identity solution using deterministic and probabilistic signals to enable audience addressability across the open web without third-party cookies.

  • Lotame DMP

    A data management platform for collecting, organizing, and activating first-, second-, and third-party audience data for targeting and analytics.

  • Lotame CDP

    A customer data platform enabling brands and publishers to unify and activate first-party data across channels and touchpoints.

  • Lotame Data Exchange

    A curated third-party data marketplace allowing buyers to access and license audience segments for campaign targeting.

  • Lotame Spherical

    A data connectivity and enrichment solution designed to help clients link and enhance their data assets across the ecosystem.

Key features

Cookieless identity resolution via Panorama IDCross-device audience recognitionFirst-party data onboarding and activationThird-party data marketplace accessAudience segmentation and analyticsInteroperability with multiple identity frameworks (UID2, ID5, etc.)Privacy-by-design architectureGlobal coverage with strength in APAC and LATAM

Use cases

Cookieless audience targeting for programmatic campaignsPublisher audience monetization without third-party cookiesFirst-party data enrichment and activationCross-device identity resolutionAudience analytics and segmentationData collaboration between advertisers and publishersThird-party data licensing for campaign targeting

Customer segments

Digital publishersAdvertisers and brandsMedia agenciesAd networksDSPs and SSPsData providers

Tech & specs

Technology stack

Probabilistic and deterministic identity matchingMachine learning for audience modelingCloud-based data infrastructureRESTful APIsTag-based data collectionReal-time bidding integrations

Security & compliance

GDPRCCPAPDPA (Thailand/Singapore)IAB TCF 2.0Privacy-by-design

Deployment

Cloud

API

Yes

Explore further

4 views
On the AtlasIdentity & DataOn the Holdco MapPublicis GroupeOn the Mapby country + regionOn the GraphNetwork around Lotame Panorama ID