Lotame Panorama ID
Columbia, Maryland, United States · Founded 2006
51-200 employees · ~$100M
Sourced & current · updated Jun 27, 2026Website
Lotame is a data solutions company offering a DMP, a CDP, and its Panorama ID, a global cookieless identity solution built for the open web. The platform helps publishers, advertisers, and agencies connect and activate audience data across the programmatic ecosystem without reliance on third-party cookies. Lotame serves clients across North America, APAC, and LATAM with a strong focus on emerging markets.
Where they sit
Stack tier: Ecosystem Services (A)
Identity Resolution
Independent, neutral data and identity solutions provider for the open web, competing against both walled gardens and specialist identity vendors
Ownership
Parent: Lotame