Lotame

Independent global data enrichment and cookieless identity platform serving publishers, marketers, and agencies across 100+ countries

Lotame is a data and identity company that, as a division of Publicis Groupe and Epsilon, enables global brands to leverage identity-driven marketing.¹ It operates one of the largest end-to-end data marketplaces in the world, spanning 109 countries, with a proprietary identity solution that delivers addressable audiences built on more than 100 data sources and activated through over 1.6 billion IDs, serving more than 4,000 brands and publishers.² Its core mission is to create smarter, faster, and easier ways for digital marketers to innovate and grow using data, whether they already have it or need it.¹ Originally launched as a publisher-focused data management platform, Lotame navigated significant shifts in the category as the market evolved, and in 2023 introduced a data collaboration platform as its answer to data clean room technology.³ Lotame has raised more than $60 million over its history.³ Source 1: lotame.com — About Us Source 2: publicisgroupe.com — Publicis to acquire Lotame the world's leading independent ... Source 3: adexchanger.com — Publicis Acquires Lotame, Marking The End For One Of Ad ...