Lotame

Leading independent data management and collaboration platform provider with strong presence in publisher and brand segments

Lotame is a leading data management platform (DMP) and data exchange company founded in 2006 that helps brands, agencies, and publishers collect, organize, and activate audience data for digital marketing and advertising campaigns. The company has evolved beyond traditional DMP capabilities to offer a comprehensive data collaboration platform called Lotame Panorama, which enables organizations to unify first-party, second-party, and third-party data for audience insights and activation across multiple channels. Lotame operates one of the largest independent data exchanges, Lotame Data Exchange (LDX), connecting data buyers and sellers in a privacy-compliant marketplace. Lotame serves over 500 clients globally and processes billions of data events daily, making it a significant player in the AdTech ecosystem. The company has positioned itself as a privacy-forward solution provider, adapting to the cookieless future and helping clients navigate evolving data privacy regulations like GDPR and CCPA. With a focus on data collaboration, identity resolution, and audience intelligence, Lotame competes with both traditional DMPs and newer customer data platforms (CDPs) while maintaining its independence from major ad tech holding companies.