Captify

Leading independent search intelligence platform outside of major search engines, with one of the largest open-web search data assets globally

Captify is a search intelligence company that ingests approximately 1 billion searches daily from over 6 million websites across 2 billion devices, making it the largest holder of first-party search data outside the walled gardens.¹ Its platform gives brands real-time visibility into consumer interests, motivations, and intentions, enabling precise targeting and campaign measurement without third-party cookies, while its underlying machine learning technology converts raw search intent into actionable marketing strategies used for programmatic activation, pre-campaign planning, and measurement solutions.² Captify has expanded its reach into connected television, where its semantic technology categorizes onsite search terms into audience profiles that can be activated against programmatic CTV inventory.³ The platform serves all top-tier advertising agencies and roughly half of the global top 100 advertisers, with over 800 leading global brands using its technology.⁴ In September 2025, Captify was acquired by Verve Group SE for a total purchase price of EUR 25.6 million, structured as EUR 16.2 million in cash at closing and a deferred payment of EUR 9.4 million due 18 months later.² Source 1: liveramp.com — Captify Source 2: verve.com — Verve Group acquires Captify, strengthening its Demand Side ... Source 3: magnite.com — Why Captify and Magnite are Bringing Intelligent Search ... Source 4: adweek.com — Verve acquires Captify