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Brief
Captify

Captify

Search Intelligence & Audience Datacaptify.com

Captify transforms billions of real-time search signals from across the open web into high-intent audience segments and insights, enabling advertisers to reach consumers with precision beyond the walled gardens of Google and Bing.

Last updated Aug 17, 2026 by ATDb automated enrichment · Connections updated Aug 28, 2026

Founded
2011
HQ
London, England, United Kingdom
Connections
22

At a glance

Employees
201-500
Funding
$65M
Revenue
$50M-$100M
Stock
N/A
10integrations7competitors1partners

About

Leading independent search intelligence platform outside of major search engines, with one of the largest open-web search data assets globally

Captify is a global search intelligence company that harnesses the power of on-site search data from millions of websites across the open web to deliver rich consumer intent signals. Unlike traditional search platforms limited to engine-level data, Captify processes billions of search events daily from its publisher network, enabling brands and agencies to understand what consumers are actively searching for beyond Google and Bing. This proprietary data asset powers audience targeting, content intelligence, and real-time activation across programmatic channels. Founded in 2011 and headquartered in London, Captify has grown into one of the largest holders of search data outside of the major search engines. The company serves global brands, agencies, and media owners by translating search intent into high-performance advertising audiences. Its platform connects search behavior to programmatic buying, enabling advertisers to reach consumers at the moment of peak intent across display, video, and connected TV environments. Captify occupies a distinctive niche in the AdTech ecosystem as a privacy-conscious alternative to walled garden search data. As third-party cookies deprecate and identity resolution becomes more complex, Captify's contextual and intent-based approach positions it as a critical partner for brands seeking cookieless targeting solutions. The company has raised significant venture funding and operates across North America, Europe, and Asia-Pacific, working with major holding companies and Fortune 500 brands.

Business model

SaaS / Data Licensing

Target market

Enterprise

What they offer

  • Search Intelligence Platform

    Core platform that ingests and processes billions of on-site search queries from publisher partners to generate real-time consumer intent signals.

  • Programmatic Audiences

    Pre-built and custom audience segments derived from search intent data, activated across major DSPs and programmatic channels.

  • Search-powered Insights

    Analytics and reporting tool that surfaces trends, consumer interests, and competitive intelligence from aggregated search behavior data.

  • Contextual Targeting

    Cookieless targeting solution that uses real-time search context to match ads to relevant content and audiences without relying on third-party identifiers.

  • Publisher Monetization

    Tools and integrations that allow publishers to monetize their on-site search data while enriching their audience offerings.

  • Connected TV (CTV) Targeting

    Extension of search intent audiences into CTV and streaming environments for cross-screen campaign activation.

Key features

Real-time processing of billions of open-web search events dailyCookieless and privacy-safe audience targetingIntent-based audience segmentation beyond search engine dataCross-channel activation including display, video, and CTVCustom audience building from first- and third-party search signalsSearch trend analytics and consumer insights reportingDSP integrations for programmatic activationPublisher network spanning millions of domains globally

Use cases

Reaching in-market consumers based on active search intent signalsCookieless audience targeting in a post-third-party-cookie environmentCompetitive conquesting by targeting audiences searching for rival brandsConsumer trend analysis and market research using search behavior dataCross-screen campaign activation from search intent to CTVPublisher audience enrichment and monetization of on-site search dataBrand planning and media strategy informed by real-time search trends

Customer segments

Global brand advertisers and Fortune 500 companiesAdvertising agencies and media buying groupsProgrammatic trading desksMedia owners and publishersDemand-side platforms (DSPs)Data management platforms (DMPs)

Tech & specs

Technology stack

Proprietary search data ingestion and processing pipelineMachine learning and NLP for search query classificationReal-time bidding (RTB) integration layerCloud-based data infrastructure (AWS)Programmatic APIs for DSP connectivityCookieless identity and contextual signal processing

Security & compliance

GDPRCCPAIAB TCF 2.0Privacy-safe data processing

Deployment

Cloud

API

Yes

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