Attribution & Analytics

Adobe Analytics is an enterprise-grade web and digital analytics platform that forms a core component of Adobe Experience Cloud. As one of the industry's leading analytics solutions, it enables organizations to collect, analyze, and derive actionable insights from customer interactions across multiple digital touchpoints including websites, mobile applications, IoT devices, and other digital channels. The platform leverages advanced data science, machine learning, and AI capabilities to help ...

Brightline is a high-speed rail service that connects several cities in Florida, offering a convenient and sustainable transportation alternative to driving or flying.

Google Ads is an online advertising platform developed by Google, where advertisers can display their products and services to potential customers.

Improvado is a leading enterprise-grade marketing data integration and analytics platform that specializes in automating ETL (Extract, Transform, Load) processes for marketing and advertising data. The company serves as critical infrastructure in the AdTech ecosystem, enabling marketing teams to consolidate data from hundreds of advertising channels and platforms into unified dashboards for comprehensive analysis. By eliminating manual data aggregation work, Improvado transforms what traditio...

Innovid is a leading independent connected TV (CTV) and video advertising platform, empowering advertisers to create, deliver, and measure immersive campaigns across all devices.

Instacart is an on-demand grocery delivery and pick-up service that connects customers with personal shoppers to deliver groceries and other household items from local stores.

LG Ads Solutions is a leading global provider of digital advertising and marketing solutions, enabling advertisers to reach and engage their target audiences across multiple platforms and devices.

Pacvue is a leading ecommerce advertising and analytics platform that helps brands and agencies scale their digital sales across major marketplaces like Amazon, Walmart, and more.

Remerge is a mobile marketing platform that helps app developers and brands acquire, engage, and retain their users through personalized marketing campaigns.

Tapad is a pioneering technology company that revolutionized the digital advertising and marketing technology landscape through its advanced cross-device identity resolution platform. Founded in 2010, the company developed sophisticated algorithms and machine learning capabilities to accurately identify and connect consumer interactions across smartphones, tablets, computers, connected TVs, and other digital touchpoints. Tapad's proprietary Device Graph technology enabled marketers, advertise...

tvScientific is a leading programmatic advertising company that helps brands reach and engage their target audiences through advanced data-driven advertising strategies.

Walmart Connect is Walmart's digital advertising business, offering a range of advertising solutions to brands and agencies to reach Walmart shoppers across Walmart's digital properties, including walmart.com, Walmart app, and Walmart's in-store digital assets.

Adjust is a leading mobile measurement and fraud prevention company that provides comprehensive attribution, analytics, and security solutions for mobile app marketers and developers. Founded in 2012, the company has established itself as a critical infrastructure provider in the mobile app ecosystem, helping businesses measure marketing performance, prevent fraud, and optimize user acquisition strategies across iOS and Android platforms. Adjust's platform processes billions of data points da...

Adobe has transformed from a creative software company into a major player in marketing technology and AdTech through strategic acquisitions totaling over $20 billion. Adobe Experience Cloud combines advertising (Adobe Advertising Cloud), analytics (Adobe Analytics), marketing automation (Marketo), and commerce capabilities into an integrated platform. The company's strength lies in bridging creative production with media delivery, enabling end-to-end campaign workflows from creative developm...

Adverity is a leading enterprise-grade marketing intelligence and data integration platform that addresses the critical challenge of marketing data fragmentation across the advertising technology ecosystem. The company enables enterprises and agencies to consolidate, harmonize, and analyze data from multiple sources including advertising platforms, social media channels, and web analytics tools through automated data extraction and transformation capabilities. The platform empowers marketing ...

Affise is a leading performance marketing platform that provides comprehensive solutions for managing, tracking, and optimizing affiliate and partner marketing campaigns within the AdTech ecosystem. The company serves a diverse global client base including advertisers, agencies, and networks, offering advanced tools designed to efficiently scale partnership programs while maintaining complete transparency and enabling data-driven decision making. With robust tracking capabilities, real-time a...

AgencyAnalytics is a comprehensive reporting and analytics platform specifically designed for digital marketing agencies operating within the AdTech ecosystem. The company provides an all-in-one solution that enables marketing agencies to aggregate data from multiple marketing channels, create customizable dashboards, automate client reporting, and deliver professional white-label reports to their clients. By centralizing data from various marketing platforms into a single unified interface, ...

Amazon Advertising is an AdTech Platform that provides advertising solutions for brands and sellers on the Amazon marketplace.

AppsFlyer is a leading mobile marketing attribution and analytics platform that helps brands and apps measure their advertising campaigns and optimize their marketing strategies.

CAKE is a leading provider of performance marketing software solutions that serves as a critical infrastructure component in the AdTech ecosystem. The company's flagship platform delivers comprehensive capabilities for real-time analytics, affiliate marketing management, and multi-channel attribution, enabling advertisers, networks, and publishers to track, analyze, and optimize their digital marketing campaigns with precision. CAKE's solutions provide end-to-end visibility across multiple ma...

Captify is a leading search intelligence platform operating at the intersection of data analytics and advertising technology, specializing in transforming real-time search behavior from across the open web into actionable audience insights. The company's proprietary technology processes billions of search events daily from millions of domains, capturing consumer intent signals that extend far beyond traditional search engines like Google or Bing. This unique data collection methodology enable...

Cardlytics is a financial technology company that provides targeted advertising and marketing solutions to financial institutions and brands. They leverage purchase data from bank and credit card transactions to deliver personalized offers and advertisements to consumers.

Chartable was a pioneering podcast analytics and attribution platform that emerged as critical infrastructure in the rapidly expanding podcast advertising ecosystem. The company developed sophisticated measurement and tracking tools specifically designed to address the unique challenges of podcast analytics, enabling publishers, advertisers, and content creators to gain actionable insights into listener behavior, content performance, and advertising effectiveness. Through flagship products in...

Criteo Retail Media is a leading retail media platform that helps retailers leverage their first-party data to generate incremental revenue and sales for brands through targeted advertising solutions.

Databricks is a cloud-based data engineering and analytics platform that provides a unified workspace for data scientists, engineers, and analysts to collaborate on big data and machine learning projects.

Epsilon Retail Media is a leading provider of retail media solutions, enabling brands to reach and engage consumers through targeted advertising campaigns across retail platforms.

Everflow is a leading partner marketing platform that serves as critical infrastructure within the AdTech ecosystem, enabling businesses to track, manage, and optimize their performance marketing campaigns and affiliate partnerships. The company's sophisticated technology platform provides end-to-end visibility into marketing partnerships through advanced attribution tracking, real-time analytics, and automated partner management tools. Designed to handle complex tracking scenarios at scale, ...

Funnel.io is a leading marketing data platform that specializes in automating the collection, transformation, and organization of data from multiple advertising and marketing channels. Founded to address the critical challenge of cross-channel data fragmentation in modern digital marketing, the company provides sophisticated ETL (Extract, Transform, Load) capabilities that enable marketing teams, analysts, and advertisers to consolidate disparate data sources into a single source of truth. Th...

Google Marketing Platform (GMP) is an integrated suite of digital advertising and analytics tools that helps enterprises manage, optimize, and measure their digital marketing campaigns. Originally known as DoubleClick before Google's acquisition, GMP has evolved into a comprehensive advertising technology ecosystem that combines advanced programmatic advertising capabilities with robust analytics and reporting features.

Habu is a leading provider of enterprise-grade data management and advanced analytics solutions, helping organizations unlock the power of their data to drive informed decision-making.

Impact is a leading enterprise-grade partnership management platform that operates at the critical intersection of AdTech and marketing technology. The company provides comprehensive solutions for discovering, recruiting, managing, and optimizing diverse partnership programs across multiple channels including traditional affiliate marketing, influencer collaborations, content creators, mobile app publishers, and strategic business partnerships. Impact's platform enables organizations to manag...

Kard is a financial technology company that provides a digital banking platform and mobile app, offering personal finance management tools and rewards-based debit cards.

Klipfolio is a leading cloud-based data visualization and business intelligence platform that specializes in providing comprehensive dashboard and reporting solutions for the AdTech ecosystem. The company enables advertisers, marketing agencies, publishers, and small-to-medium businesses to consolidate data from multiple advertising channels into unified, real-time dashboards that deliver actionable insights. With the ability to connect to hundreds of data sources, including major AdTech plat...

Kochava is a leading provider of mobile measurement and attribution solutions, helping brands and publishers understand the impact of their marketing campaigns across various digital channels.

Kroger Precision Marketing is a data-driven marketing solution that leverages Kroger's extensive customer data to help brands and retailers reach and engage their target audiences with personalized, measurable advertising campaigns.

Looker is a business intelligence and data analytics platform that helps organizations make data-driven decisions. It provides a modern, intuitive interface for exploring and visualizing data, as well as tools for building custom reports and dashboards.

Neustar is a leading global information services and technology company that provides data-driven solutions for marketing, risk, security, and communications. They help clients better understand their customers, protect their assets, and grow their business. [A TransUnion Company]

Podsights is a specialized advertising technology company that provides advanced analytics and attribution solutions specifically designed for the podcast advertising ecosystem. The platform enables advertisers, agencies, and podcast publishers to measure the effectiveness of their podcast campaigns through sophisticated attribution modeling, cross-platform tracking, and comprehensive performance analytics. By connecting podcast ad exposure to downstream consumer actions such as website visit...

Rakuten Advertising is a global advertising and marketing solutions provider that offers a range of services, including affiliate marketing, display advertising, and data-driven marketing strategies.

RedTrack is a leading provider of ad tracking and attribution solutions within the AdTech ecosystem, specializing in comprehensive conversion tracking, multi-touch attribution, and fraud detection capabilities. The platform serves digital marketers and advertisers by offering real-time tracking across multiple advertising channels, customizable attribution models, and detailed reporting features that enable data-driven decision-making and campaign optimization. RedTrack's technology empowers ...

Singular is a leading marketing intelligence platform that specializes in unifying mobile attribution and marketing analytics for data-driven marketers. The company addresses one of the most critical challenges in modern digital marketing: understanding and measuring the complete customer journey across multiple channels and touchpoints. By consolidating marketing data from diverse sources into a single platform, Singular enables organizations to gain actionable insights, optimize their marke...

Sojern is a leading provider of digital marketing solutions for the travel industry, offering data-driven advertising and marketing services to help hotels, airlines, and other travel businesses reach and engage their target audiences.

Supermetrics is a leading data integration and analytics platform that serves as a critical infrastructure provider in the AdTech and MarTech ecosystem. The company specializes in enabling marketers, advertisers, and data analysts to consolidate marketing data from multiple sources into centralized analytics platforms and data warehouses. Through its flagship data pipeline solution, Supermetrics connects over 100 marketing platforms, advertising networks, and social media channels to popular ...

Swydo is a specialized Software-as-a-Service (SaaS) platform operating in the AdTech and MarTech ecosystem, focused on automated marketing reporting and monitoring solutions. The company serves digital marketing agencies and professionals by streamlining the creation, automation, and delivery of professional marketing reports. Swydo's platform addresses a critical pain point in the agency workflow: the time-consuming process of manual data aggregation from multiple marketing channels and the ...

Trackier is a performance marketing technology provider that specializes in advanced tracking, attribution, and fraud prevention solutions for the AdTech ecosystem. The company delivers a comprehensive platform designed to enable real-time campaign tracking, sophisticated analytics, and robust fraud detection capabilities for advertisers, affiliate networks, and digital marketers. Trackier's technology infrastructure is engineered to handle high-volume tracking requirements while maintaining ...

Voluum is a leading attribution and fraud prevention platform that serves the AdTech ecosystem with comprehensive tracking, analytics, and optimization solutions. The company specializes in providing performance marketers, media buyers, and advertising agencies with sophisticated tools to accurately measure campaign effectiveness, prevent fraudulent activities, and maximize return on digital marketing investments. Voluum's platform has become synonymous with precision tracking in the performa...

Whatagraph is a comprehensive marketing analytics and reporting platform that serves as critical infrastructure within the AdTech ecosystem. The company specializes in automated report generation, data visualization, and white-label reporting solutions designed specifically for advertising and marketing professionals. By consolidating data from multiple marketing channels into a unified platform, Whatagraph enables users to create customizable, professional-grade reports and dashboards that s...

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.

Amperity is a leading customer data platform that helps enterprise brands unlock the full value of their customer relationships. The company's AI-powered platform unifies data from across the enterprise to create a single, shareable view of the customer.

Appier is a leading artificial intelligence (AI) company that provides cross-screen technology solutions to help enterprises navigate the digital transformation journey.

C3 Metrics is an enterprise-focused marketing analytics and attribution technology company that addresses one of the most critical challenges facing modern marketers: accurately measuring the true ROI of marketing investments across increasingly fragmented media landscapes. The company provides sophisticated multi-channel attribution solutions that enable brands and agencies to move beyond simplistic last-click attribution models and gain comprehensive visibility into the entire customer jour...

Claravine is a marketing data governance platform that helps organizations standardize, control, and connect their marketing data from the point of creation. It ensures data quality and consistency across various marketing and advertising channels, enabling more accurate analytics, better activation, and improved compliance.

CVS Media Exchange is a digital advertising platform that connects advertisers with publishers, enabling them to buy and sell ad inventory programmatically.

DataRobot is an enterprise artificial intelligence platform company that specializes in agentic AI and automated machine learning (AutoML) solutions. The company's platform enables organizations to build, deploy, and manage AI agents at scale, democratizing data science through end-to-end automation of the machine learning lifecycle. DataRobot's mission centers on helping enterprises move beyond experimental AI pilots to production-ready solutions that deliver measurable business outcomes. T...

Domo is a cloud-native software company that provides a comprehensive business intelligence (BI) platform. Its platform enables organizations to connect, transform, and visualize data from various sources, empowering users with real-time insights and tools for data-driven decision-making across the enterprise.

Drawbridge is a sophisticated cross-device advertising technology platform that specializes in identity resolution and audience targeting across the fragmented digital ecosystem. The company addresses one of the most critical challenges in modern digital advertising: connecting user interactions across smartphones, tablets, desktop computers, and connected TV devices to create unified consumer profiles. Through advanced machine learning algorithms and probabilistic matching techniques, Drawbr...

Dstillery is a leading data and analytics company that provides audience targeting and measurement solutions for digital advertisers and publishers.

Experian Marketing Services is a leading global provider of consumer insights, data, analytics, and marketing technology solutions, helping organizations around the world better understand their customers and target them more effectively.

Factual is a leading location data and intelligence platform that provides businesses with accurate, comprehensive location-based data to drive strategic decision-making across multiple industries. The company has built its reputation on aggregating, validating, and enriching location data from diverse sources to create robust datasets encompassing points of interest, business listings, demographic information, and geospatial intelligence. Through advanced data processing algorithms and machi...

Fiksu is a mobile marketing technology platform that specializes in user acquisition and retention solutions for mobile app developers and publishers. The company's core offering combines programmatic advertising technology with advanced attribution modeling to help clients optimize their marketing campaigns across the mobile app ecosystem. Through sophisticated targeting capabilities, real-time analytics, and machine learning algorithms, Fiksu enables app developers to identify and acquire h...

Glassbox provides a digital experience analytics platform that helps businesses understand and improve their customer journeys across all digital channels. It uses session replay, AI-powered insights, and real-time data to identify friction points and optimize conversions. The platform enables businesses to gain deeper user behavior insights.

Home Depot Orange Apron Media is The Home Depot's proprietary retail media network and advertising platform, representing the company's strategic entry into the rapidly growing retail media sector. As the media division of the world's largest home improvement retailer, Orange Apron Media leverages The Home Depot's extensive first-party customer data, massive foot traffic across 2,300+ stores, and digital ecosystem to offer brands and suppliers sophisticated advertising and content marketing s...

Indicative is a product analytics platform that helps businesses understand user behavior and improve their products. It provides a comprehensive suite of tools for tracking, analyzing, and visualizing data, enabling data-driven decision-making.

Marketing Evolution is an enterprise-focused marketing technology company that specializes in advanced analytics and attribution solutions designed to help organizations measure and optimize marketing performance across complex, multi-channel environments. The company addresses one of the most critical challenges facing modern marketers: understanding the true impact of marketing investments across an increasingly fragmented media landscape where customer journeys span multiple touchpoints an...

Acme Inc. is a leading provider of cloud-based software solutions for businesses of all sizes. They offer a suite of products that streamline operations, improve productivity, and drive growth.

Numerator is a leading market research and data analytics company that provides comprehensive consumer and retail insights to businesses. They leverage a combination of data sources, including point-of-sale, e-commerce, and consumer panel data, to deliver actionable intelligence to their clients.

Oribi is a product analytics platform that helps businesses understand user behavior and improve their products. It focuses on providing actionable insights through its intuitive interface and robust data analysis capabilities, aiming to empower product teams to make data-driven decisions.

Podscribe is a podcast transcription and captioning service that helps podcasters, brands, and businesses make their audio content more accessible and engaging.

Rockerbox is a marketing attribution and analytics platform that helps businesses understand the impact of their marketing campaigns across multiple channels.

Roundel (Target) is a leading player in the retail media sector of the advertising technology ecosystem.

Snowplow Analytics is a leading data infrastructure company that provides an open-source behavioral data platform designed to help organizations collect, process, and analyze granular event-level data from their web, mobile, and server-side applications. Founded in 2012, the company pioneered the concept of 'data creation' as opposed to traditional analytics, giving businesses complete ownership and control over their first-party data. The platform enables companies to track every customer in...

Viant Technology is a people-based advertising technology company that operates at the forefront of programmatic digital advertising, providing enterprise-grade solutions for omnichannel campaign management and execution. The company's core offering is a sophisticated demand-side platform (DSP) that enables advertisers, agencies, and brands to plan, buy, and measure advertising across connected TV (CTV), linear TV, mobile, desktop, and digital out-of-home (DOOH) environments. Distinguished by...

Provides a cloud-based business intelligence and analytics platform.

Clarivoy is an automotive marketing intelligence company that helps dealerships optimize their advertising spend. They provide a multi-touch attribution platform that connects ad exposure to sales, enabling automotive retailers to improve their marketing ROI across various channels.

Conductor is a leading enterprise SEO and content marketing platform designed to help businesses maximize their organic search visibility and drive measurable revenue growth. Founded to address the growing complexity of search engine optimization in the enterprise space, Conductor provides a comprehensive suite of tools that enable marketing teams to conduct sophisticated keyword research, develop data-driven content strategies, and execute technical SEO improvements at scale. The platform se...

CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.

Crosspixel is an AdTech company providing a full-stack programmatic advertising platform for advertisers and publishers. They specialize in data-driven solutions, offering Demand-Side Platforms (DSP), Supply-Side Platforms (SSP), and Data Management Platforms (DMP) to optimize ad campaigns and enhance transparency across various digital channels.

Databox is a business analytics platform that helps companies monitor and report on their performance by connecting to various data sources. It enables users to build custom dashboards and automated reports without coding, providing a unified view of their key metrics.

Engagio was a leading Account-Based Marketing (ABM) platform that helped B2B companies align sales and marketing to engage target accounts effectively. Its platform provided account-level insights, orchestration, and measurement to drive revenue growth. Engagio was acquired by Demandbase in 2020.

Fospha is a marketing measurement and attribution platform that specializes in helping e-commerce and direct-to-consumer (DTC) brands understand the true impact of their marketing investments. The company provides advanced multi-touch attribution technology that goes beyond traditional last-click models, enabling businesses to measure incrementality and optimize their marketing spend across multiple channels including paid social, paid search, display advertising, and other digital marketing ...

Freckle is an AI-powered marketing analytics platform that addresses one of the most persistent challenges in modern marketing: accurately measuring ROI and attribution for offline advertising channels. The company has developed proprietary machine learning algorithms that connect traditional media exposure—including television, radio, print, outdoor billboards, and direct mail—with measurable customer behaviors and conversions. By applying advanced data science to traditional media measu...

FullThrottle is an enterprise data technology company specializing in first-party data capture and identity resolution solutions designed for the post-cookie digital marketing landscape. The company addresses a critical challenge facing modern marketers: converting anonymous website visitors and digital audiences into actionable, privacy-compliant customer profiles without reliance on third-party cookies. Through sophisticated data matching algorithms and real-time identity resolution technol...

HasOffers, operating under the TUNE brand, is a leading Software-as-a-Service (SaaS) provider specializing in partner marketing technology solutions that power affiliate and influencer marketing programs at enterprise scale. Founded as a performance marketing platform, TUNE has evolved into comprehensive infrastructure serving the AdTech ecosystem, enabling advertisers, publishers, and networks to manage, track, and optimize partnership-driven revenue generation. The platform's core capabilit...

Hevo Data is a no-code data pipeline platform that helps businesses integrate data from various sources into their data warehouses or destinations. It automates the process of data extraction, transformation, and loading (ETL/ELT), enabling data teams to focus on analytics rather than pipeline maintenance.

Jivox is a leading personalized digital marketing platform that enables brands to deliver highly targeted and customized advertising experiences to consumers across all digital channels.

Kantar is a leading global data, insights and consulting company that helps clients understand people and inspire growth. They offer a range of AdTech solutions and services to help brands and agencies optimize their advertising campaigns.

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle provides services in the areas of strategy, analytics, data, creative, media, and technology.

Microsoft Advertising is a leading AdTech Platform that provides a comprehensive suite of advertising solutions for businesses of all sizes. It enables advertisers to reach their target audience across various digital channels, including search, display, and video.

Oracle Data Cloud is a leading data management platform that provides data-driven solutions for advertisers, publishers, and marketers. It offers a comprehensive suite of data management, audience targeting, and analytics tools to help businesses optimize their digital marketing campaigns.

Periscope Data was a business intelligence platform designed for data teams, enabling them to connect to various data sources, write SQL queries, visualize data, and build interactive dashboards. It provided a comprehensive solution for data analysis, exploration, and reporting, empowering users to make data-driven decisions. The platform was particularly popular among data scientists and analysts for its powerful SQL editor and visualization capabilities.

Retina AI is a predictive analytics platform that helps businesses understand and predict customer lifetime value (CLV). They leverage AI and machine learning to provide actionable insights, enabling companies to optimize marketing spend and improve customer acquisition and retention strategies.

Roundel is a full-service marketing agency that specializes in digital marketing solutions, including web design, search engine optimization, and social media management.

Ruler Analytics is a marketing attribution platform that helps businesses track the entire customer journey from first touch to revenue. It connects marketing data with CRM and sales data to provide a comprehensive view of marketing ROI, enabling better decision-making and optimized marketing spend.

Terminus is a leading AdTech Platform that helps B2B companies engage their target accounts through personalized advertising and account-based marketing campaigns.

Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...

Acast is a leading global podcast company that provides a comprehensive platform for podcast creators, advertisers, and listeners. It offers a suite of tools and services to help podcasters grow their audience and monetize their content.

Adroll is an AdTech platform that provides retargeting and personalized advertising solutions to help businesses reach and engage their target audience across various digital channels.

Adswerve is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.

Amplitude is a leading AdTech platform that provides data analytics and customer behavior insights to help businesses optimize their digital marketing and product strategies.

Catalina is an AdTech platform that provides personalized digital and in-store marketing solutions to brands and retailers.

Dunnhumby is a leading AdTech Platform that helps brands and retailers better understand and engage with their customers through data-driven insights and personalized marketing solutions.

Facebook Video is a company that provides video advertising solutions, allowing businesses to reach and engage with their target audience through video content on the Facebook platform.

GfK is an AdTech Platform company that provides data and analytics solutions to help businesses make informed decisions about their marketing and advertising strategies.

Google AI is a leading AI/ML platform that provides advanced machine learning and artificial intelligence solutions for various industries, including AdTech and MarTech. [Merged from Google (Alphabet)]: Parent company of Google's advertising and marketing technology products

Heap is an AdTech platform that provides data analytics and user behavior tracking solutions for businesses.

Kenshoo is a leading AdTech Platform that provides digital marketing solutions for advertisers and agencies to manage their search, social, and ecommerce advertising campaigns.

Marketo (Adobe) is a leading marketing automation platform that helps businesses engage with their customers and prospects through personalized, multi-channel marketing campaigns.

Mediaocean is a leading provider of enterprise software and solutions for the advertising and media industry, offering a comprehensive platform for media planning, buying, and optimization.

Popcorn Metrics is an AdTech Platform company that provides data-driven advertising solutions to help businesses optimize their marketing campaigns.

SAS is a leading provider of data analytics and business intelligence software, with a strong presence in the AdTech Platform space.

Skai (formerly Kenshoo) is a leading marketing technology company that provides enterprise-level solutions for search, social, and ecommerce advertising. The company's platform helps businesses optimize their digital marketing campaigns and drive better results.

Snowflake is a cloud-based data warehousing and analytics platform that enables organizations to store, process, and analyze large amounts of data efficiently.

Tableau is a leading data visualization and business intelligence platform that helps organizations make sense of their data and make data-driven decisions.

TechSolutions Inc is an AdTech Platform company that provides solutions for digital advertising and marketing campaigns.

Tenjin is an AdTech Platform that provides mobile app developers and marketers with tools to measure, optimize, and scale their user acquisition and monetization efforts.

84.51° is a retail data science, insights and media company owned by Kroger, leveraging first-party customer data to deliver personalized marketing and advertising solutions.

Adbrain was a programmatic advertising technology company specializing in cross-device identity mapping and mobile ad targeting. Its platform enabled advertisers to deliver more precise and effective campaigns across various user devices. The company was acquired by The Trade Desk.

AdClear is a German-based mobile attribution and analytics platform that operates as an independent Mobile Measurement Partner (MMP) in the mobile marketing technology ecosystem. The company addresses a critical conflict of interest in mobile advertising by providing transparent, unbiased measurement solutions that enable advertisers to accurately track and optimize their mobile user acquisition campaigns across multiple channels. AdClear's comprehensive platform combines attribution tracking...

Marketing attribution and analytics platform acquired by Google in 2014, providing cross-channel measurement and optimization solutions for advertisers.

AdReport is a Software-as-a-Service (SaaS) platform that addresses the critical challenge of fragmented advertising data in digital marketing by serving as a centralized hub for multi-channel campaign management. The platform consolidates performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface, automating data collection and normalization to eliminate manual aggregation efforts across...

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

AdTrace is a mobile measurement partner (MMP) and analytics platform specializing in mobile app attribution, campaign performance tracking, and fraud prevention within the digital advertising ecosystem. The company provides comprehensive solutions that enable mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses identify w...

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for tracking, analytics, and fraud prevention within the affiliate marketing ecosystem. The platform functions as a centralized hub for advertisers, affiliate networks, and digital marketing agencies, providing real-time campaign monitoring with granular visibility into performance metrics, conversion tracking, and ROI analysis across multiple traffic sources and affiliate networks. By ...

Albertsons Media Collective is the retail media network of Albertsons Companies, enabling brands to reach shoppers across digital and in-store channels within one of America's largest grocery retailers.

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Amazon's cloud-based clean room solution that enables advertisers to analyze aggregated campaign and audience insights across Amazon Ads and their own data sources.

Amazon Redshift is a fully managed, petabyte-scale cloud data warehouse service that enables fast querying and analysis of large datasets.

Analights is a marketing intelligence platform that provides cross-channel attribution, media mix modeling, and marketing performance analytics. The company helps brands optimize their advertising spend across digital and traditional channels with advanced analytics.

Analytic Partners is a global marketing measurement and optimization company specializing in commercial analytics, marketing mix modeling (MMM), and ROI optimization.

Analytiks provides AI-powered marketing analytics and attribution solutions for enterprise clients. The platform helps companies track cross-channel campaign performance and optimize marketing spend through automated insights and predictive modeling.

AppMetrica is a sophisticated mobile analytics platform developed and maintained by Yandex, one of Europe's largest technology companies. The platform provides end-to-end solutions for mobile app developers, product managers, and marketing teams seeking to understand user behavior, optimize app performance, and measure the effectiveness of their marketing campaigns. AppMetrica offers real-time analytics, advanced attribution modeling, and comprehensive tracking capabilities across iOS, Androi...

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

AT Internet is a leading European provider of digital analytics solutions, enabling businesses to measure and analyze website and mobile application performance, user behavior, and marketing campaign effectiveness. Its platform helps optimize digital strategies and enhance user experience through data-driven insights.

Attributio is a marketing attribution platform designed to help businesses understand the true impact of their marketing efforts. It provides multi-touch attribution models and customer journey insights, enabling companies to optimize ad spend and improve return on investment.

Attribution, Inc. provides a comprehensive marketing attribution platform that helps businesses accurately measure the ROI of their marketing campaigns. Their software unifies data across various channels to offer multi-touch attribution insights, enabling marketers to optimize spend and improve performance.

AvantLink is a leading affiliate marketing network that connects online retailers (merchants) with high-quality publishers (affiliates). It provides advanced tracking, reporting, and management tools, emphasizing data accuracy and performance-driven partnerships. The platform is known for its commitment to quality and technology in the affiliate marketing space.

Barometric is a specialized technology provider operating in the digital advertising measurement and attribution sector, delivering sophisticated cross-platform tracking solutions designed to address the evolving complexities of modern multi-channel marketing environments. The company's platform empowers advertisers, marketing agencies, and in-house marketing teams with comprehensive visibility into customer journeys across web, mobile, social media, and other digital touchpoints. Through adv...

Bizible is a B2B marketing attribution and planning platform that provides enterprise marketers with comprehensive visibility into the customer journey and ROI of marketing activities. Acquired by Adobe and integrated into the Adobe Experience Cloud, Bizible specializes in multi-touch attribution modeling that connects marketing efforts to revenue outcomes, enabling data-driven decision making for complex B2B sales cycles. The platform bridges the gap between marketing automation, CRM systems...

CallRail provides marketing analytics and lead management software that helps businesses understand which marketing efforts drive phone calls, texts, and form submissions. Its platform offers call tracking, conversation intelligence, and lead center tools to optimize marketing campaigns and improve customer experience for thousands of businesses worldwide.

Cartology is Woolworths Group's retail media business, connecting brands with shoppers across Australia's largest supermarket network through digital advertising solutions.

Circana is a leading market research and analytics firm formed from the 2022 merger of IRI and NPD Group, providing consumer behavior insights and purchase data across retail and CPG industries.

CJ Affiliate (formerly Commission Junction) is a global affiliate marketing network that connects advertisers with publishers. It provides a comprehensive platform for managing affiliate programs, tracking performance, and facilitating payments, enabling brands to expand their reach and drive sales through performance-based marketing.

ClickHouse is an open-source columnar database management system designed for real-time analytics and OLAP workloads at massive scale.

ClickMeter is a specialized marketing technology platform that delivers advanced link tracking, conversion monitoring, and campaign analytics solutions tailored specifically for performance-based marketers. Founded to address the precision tracking needs that general analytics platforms cannot adequately fulfill, ClickMeter serves a diverse global clientele including affiliate marketers, digital advertisers, performance marketing professionals, agencies, and e-commerce businesses requiring gr...

Conjura is a data analytics and customer intelligence platform specifically designed for e-commerce and retail businesses. It unifies disparate data sources, provides actionable insights into customer behavior, and helps optimize marketing spend for improved ROI.

Conversion Logic was a marketing analytics company that provided a cross-channel attribution platform for advertisers. Its SaaS solution helped marketers understand the true impact of their marketing spend across all digital and offline channels.

Convertro was a marketing attribution company that provided a SaaS platform to help marketers understand the true ROI of their advertising spend across various channels. It used advanced algorithms to analyze customer journeys and assign credit to each touchpoint, enabling data-driven optimization of marketing campaigns. The company was acquired by AOL in 2014.

Costco's retail media advertising platform enabling brands to reach Costco members through digital advertising across Costco.com and related properties.

Curalate is a social commerce platform that helps brands turn social media content into shoppable experiences and drive sales through visual commerce.

Daasity is a leading data analytics and business intelligence platform specifically designed for direct-to-consumer (DTC) e-commerce brands. It empowers businesses to centralize data from various sources, create custom reports, and gain actionable insights to optimize marketing, operations, and overall growth strategies.

Dataddo is a no-code data integration platform that enables businesses to connect, transform, and transfer data from various sources to any destination. It specializes in automating data pipelines for marketing, sales, and business intelligence teams, ensuring data readiness for analysis without requiring coding skills.

DoorDash's advertising platform enabling restaurants and consumer brands to reach customers through sponsored listings and display ads on the DoorDash marketplace.

Dreamdata is a B2B revenue analytics platform that helps companies understand and optimize their entire customer journey from first touch to revenue. It unifies data from various marketing, sales, and product sources to provide actionable insights into what drives pipeline and revenue, enabling businesses to make data-driven decisions. The platform aims to bring clarity to B2B revenue operations and improve ROI on go-to-market spend.

Eppo is an experimentation platform designed for data scientists and product teams to run trustworthy A/B tests and make data-driven decisions. It provides a robust statistical engine and a user-friendly interface to design, launch, and analyze experiments, ensuring reliable results and faster iteration for product development.

Epsilon Digital is a data-driven marketing and advertising technology division of Publicis Groupe, offering identity resolution, audience targeting, and personalized marketing solutions.

Essence is a global media agency and programmatic advertising platform owned by GroupM, specializing in data-driven media planning and buying at scale.

Eulerian is a European-based marketing analytics and attribution platform that delivers comprehensive digital marketing measurement solutions tailored for enterprises and mid-market companies. The platform distinguishes itself by offering an integrated suite of tools that combines web analytics, multi-touch attribution modeling, tag management, and data activation capabilities within a single unified environment. This consolidated approach enables marketing teams to track complex customer jou...

Firebolt is a cloud data warehouse company built for extreme speed and efficiency, optimized for analytics workloads at scale.

Foursquare is a leading location technology platform that helps businesses understand and engage with their customers based on real-world behavior. It provides location data, analytics, and developer tools to power a wide range of applications, from ad targeting to urban planning.

Full Circle Insights provides marketing performance management solutions that help B2B marketers measure the impact of their marketing efforts. Their platform connects marketing data to revenue outcomes, offering comprehensive attribution, campaign measurement, and funnel analytics. It helps companies optimize their marketing spend and demonstrate ROI.

Google's enterprise data analytics platform that enables privacy-safe measurement and analysis of advertising campaign data across YouTube, Google Display & Video 360, and other Google properties.

Google's serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility, enabling fast SQL analytics over large datasets.

Google DeepMind is an AI research laboratory focused on developing artificial general intelligence through advanced machine learning and neural networks.

Google's mapping platform offering navigation, local search, and location-based advertising through promoted pins, local search ads, and business listings.

GroupM is the world's largest media investment company, managing over $60 billion in annual media spend across multiple agency brands including Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners.

Home Depot's retail media network enabling brands to advertise across Home Depot's digital properties and in-store channels to reach home improvement shoppers.

Hyros is an AI-powered ad tracking and attribution platform designed to help businesses accurately measure their return on ad spend (ROAS). It provides cross-channel data to identify which marketing efforts are truly driving sales, aiming to overcome the limitations of traditional tracking methods.

Ibotta Performance Network is a performance-based advertising platform that connects brands with consumers through cashback rewards and digital offers across retail and CPG verticals.

InMarket is a leading provider of privacy-forward, real-time location intelligence and digital advertising solutions. They empower brands and agencies to understand consumer behavior and activate highly targeted campaigns across various channels, leveraging their proprietary location-based SDK network and advanced analytics.

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, operating leading agency brands including UM, Initiative, and Mediahub.

IRI is a global leader in big data, predictive analytics, and forward-looking insights for CPG, retail, and media companies to drive growth and marketing effectiveness.

Jellyfish is a marketing performance platform that helps brands optimize their digital marketing investments through data-driven insights and analytics.

K2 is an advertising intelligence and competitive analysis platform that helps brands and agencies monitor competitor advertising strategies across digital channels.

KNIME is an open-source data analytics platform that enables users to create visual workflows for data science, machine learning, and AI applications without extensive coding.

LeadsRx is a marketing attribution platform that helps businesses understand the effectiveness of their advertising spend across all channels. It uses a patented multi-touch attribution model to provide insights into customer journeys and optimize marketing ROI by identifying which touchpoints contribute most to conversions.

Family safety and location-sharing platform that has expanded into advertising through its location data and audience insights capabilities.

Lifesight is an enterprise-grade customer intelligence and location analytics platform that specializes in bridging the gap between digital marketing activities and real-world customer behavior. The company has developed sophisticated technology infrastructure capable of processing billions of location signals daily, combining geospatial data, location intelligence, and advanced multi-touch attribution modeling to deliver comprehensive online-to-offline (O2O) attribution capabilities. This en...

Littledata is an e-commerce analytics platform that automates accurate data tracking for Shopify stores. It ensures reliable data collection in Google Analytics (GA4) and other destinations, providing businesses with consistent reporting for sales, marketing, and customer behavior.

Locately was a mobile advertising and analytics platform that provided location-based insights into consumer behavior. It helped brands understand real-world movements and measure the effectiveness of their mobile ad campaigns.

Lowe's One Roof Media is the retail media network of Lowe's, enabling brands to advertise to home improvement shoppers across Lowe's digital and physical properties.

Mediacom is a global media agency network and part of WPP's GroupM, specializing in media planning, buying, and performance optimization across all channels.

Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic channels.

Metricsflow is an AI-powered marketing analytics platform that helps businesses understand and optimize their marketing performance. It provides actionable insights by consolidating and analyzing data from various marketing channels, aiming to improve ROI and strategic decision-making.

Microsoft's cloud-based analytics service that integrates big data and data warehousing for enterprise-scale data processing and analytics.

Mindshare is a global media agency network and part of WPP's GroupM, specializing in media planning, buying, and marketing effectiveness across all channels.

Mozart Data offers an all-in-one data platform that provides a complete data stack for businesses, enabling them to centralize, transform, and analyze their data without extensive data engineering resources. It integrates ETL, a data warehouse (Snowflake), and data transformation tools to simplify data operations for companies of all sizes.

NBC Sports is the sports division of NBCUniversal, offering live sports broadcasting, streaming, and digital content with integrated advertising solutions across linear TV and digital platforms.

NBCUniversal's advertising sales and partnerships division, offering premium video advertising across broadcast, cable, streaming, and digital platforms.

Near is a global, privacy-led data intelligence platform that curates one of the world's largest sources of intelligence on people and places. It helps businesses make better decisions by providing insights into consumer behavior, location intelligence, and market trends across various industries.

Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.

Nielsen Attribution is an enterprise-grade marketing effectiveness measurement solution that operates as a strategic component of Nielsen's comprehensive analytics and measurement ecosystem. The platform specializes in multi-touch attribution, enabling large-scale marketers to accurately measure and understand the true impact of their marketing investments across diverse channels and touchpoints throughout complex customer journeys. By leveraging Nielsen's extensive proprietary data assets, d...

Northbeam is a marketing measurement and attribution platform designed for e-commerce brands. It leverages machine learning to provide real-time, accurate insights into marketing performance across all channels, helping businesses optimize their ad spend and understand true return on investment.

Global market research company providing consumer and retail data analytics, tracking sales and trends across multiple industries including entertainment, technology, and consumer goods.

Objective Platform is a leading marketing measurement and optimization platform that provides brands and agencies with a unified view of their marketing performance. It enables data-driven decision-making by offering advanced analytics, attribution modeling, and marketing mix modeling to optimize ROI across all channels.

Offer18 is a leading performance marketing software designed for affiliate networks, advertisers, and agencies. It provides a robust platform for tracking, managing, and optimizing affiliate campaigns, offers, and publishers with advanced features like anti-fraud protection and smart targeting.

Oktopost is a leading social media management platform specifically designed for B2B companies. It empowers businesses to manage, monitor, and measure their social media activities, focusing on lead generation, employee advocacy, and demonstrating ROI from social media efforts.

Omnicom Media Group is a global media services division of Omnicom Group, providing media planning, buying, and analytics services across all channels.

Pathmatics is a leading digital marketing intelligence platform that provides comprehensive advertising transparency and competitive analysis solutions for enterprise brands, advertising agencies, and digital publishers. The company has established itself as a critical resource for marketing professionals seeking to understand the competitive advertising landscape through its proprietary technology that tracks, analyzes, and reports on digital advertising campaigns across multiple channels in...

PepperJam is an enterprise-grade performance marketing technology platform that specializes in affiliate program management and partnership automation. Founded as a pioneer in the affiliate marketing space, the company has evolved into a comprehensive solution provider that enables brands and retailers to build, manage, and optimize complex partnership ecosystems. Through its proprietary technology platform, PepperJam facilitates performance-based marketing relationships between advertisers a...

Phonexa is an all-in-one marketing automation platform that provides a suite of solutions for tracking, analyzing, and managing inbound phone calls, leads, and clicks. It helps businesses optimize their marketing campaigns, improve customer acquisition, and enhance return on investment through its integrated technology. The platform serves various industries by offering tools for call tracking, lead management, email marketing, and more.

Piano Analytics is an enterprise-grade digital analytics and tag management platform that serves as a core component of Piano's comprehensive digital experience suite. The platform provides organizations with sophisticated tools for measuring, analyzing, and optimizing user engagement across web and mobile properties. Designed specifically for data-intensive enterprises, Piano Analytics combines real-time data collection, advanced segmentation capabilities, and integrated tag management into ...

Placed is a location-based analytics platform that specializes in measuring offline consumer behavior through mobile location data and attribution technology. The company provides brands, retailers, and advertisers with actionable insights into foot traffic patterns, store visits, and the effectiveness of digital advertising campaigns in driving real-world consumer actions. By bridging the gap between online marketing efforts and offline conversions, Placed enables businesses to understand th...

PlaceIQ is a pioneer in location intelligence, transforming raw location data into actionable insights for businesses. They provide a platform that helps brands, agencies, and publishers understand consumer behavior, measure campaign effectiveness, and make data-driven decisions based on real-world movement patterns. Their technology focuses on privacy-safe data to deliver precise audience targeting and attribution.

Pluto is a specialized multi-touch attribution platform designed to address the complex marketing measurement challenges faced by modern eCommerce businesses in an increasingly fragmented digital landscape. The platform leverages advanced tracking methodologies and machine learning algorithms to reconstruct complete customer journeys across multiple channels including paid advertising, organic search, email campaigns, social media, and direct traffic. This comprehensive approach enables onlin...

PMG is a global independent marketing services and technology company that combines media expertise, proprietary technology, and business consulting to drive digital transformation for brands.

Polygon is a media intelligence and advertising measurement platform that provides cross-media analytics and campaign effectiveness insights for advertisers and agencies.

Publicis Media is the media agency division of Publicis Groupe, operating major agency brands including Starcom, Zenith, Spark Foundry, and Blue 449.

PureCars is a digital marketing technology platform specializing in automotive advertising solutions for dealerships and OEMs.

PwC Digital Services is the digital transformation and technology consulting arm of PricewaterhouseCoopers, offering enterprise technology solutions including marketing technology and digital advertising services.

Relay42 is a leading European Customer Data Platform (CDP) and journey orchestration platform. It empowers enterprises to collect, unify, and activate customer data across all touchpoints to create personalized customer experiences and optimize marketing campaigns.

Reprise is a performance marketing agency within IPG Mediabrands specializing in search, social, and programmatic media buying and optimization.

Reveal Mobile is a leading location intelligence platform that helps businesses leverage real-world consumer behavior for marketing and business insights. Their platform provides tools for audience segmentation, competitive analysis, and campaign measurement, enabling data-driven decisions.

Rise Interactive is a digital marketing agency specializing in data-driven performance marketing, analytics, and media optimization across paid and owned channels.

Roq.ad is a leading cross-device identity resolution platform that enables advertisers and publishers to connect user journeys across various devices. Its technology helps improve ad targeting, personalization, and attribution by creating a unified view of the customer.

SafeGraph is a data company that provides anonymized location data and points of interest (POI) datasets to businesses. Their data helps clients in retail, real estate, finance, and other sectors understand foot traffic patterns, analyze consumer behavior, and make informed strategic decisions. They focus on delivering high-quality, privacy-safe geospatial data for various analytical and machine learning applications.

Samooha is a data clean room platform built on Snowflake that enables secure data collaboration and privacy-safe analytics for enterprises.

Scaleo is a comprehensive affiliate marketing software platform designed for advertisers, networks, and agencies. It offers robust tools for tracking, managing, and optimizing affiliate campaigns, featuring real-time analytics, fraud prevention, and smart targeting capabilities.

Sisu Data is an augmented analytics platform that helps organizations quickly understand *why* their key business metrics are changing. It leverages machine learning to automatically analyze vast amounts of data, identifying the root causes of performance shifts and enabling faster, more confident data-driven decisions.

Skai (formerly Kenshoo) is a leading marketing technology platform that empowers brands and agencies to manage, measure, and optimize their advertising and marketing campaigns across a wide range of digital channels. Leveraging AI and data-driven insights, Skai provides solutions for paid search, social media, retail media, and app marketing, helping clients maximize their return on ad spend and achieve their business objectives.

Skyhook is a specialized location technology provider that delivers advanced positioning, context, and intelligence solutions to enterprises and application developers worldwide. The company has established itself as a pioneer in hybrid positioning technology, combining Wi-Fi, cellular, GPS, and IP address data to provide highly accurate location services in environments where traditional GPS signals are unreliable or unavailable. This multi-source approach enables Skyhook to deliver precise ...

Spatially is a location intelligence platform that empowers businesses to make data-driven decisions by analyzing real-world consumer behavior. Their platform provides insights into foot traffic patterns, demographic data, and competitive landscapes, enabling optimized site selection, marketing strategies, and operational efficiency.

Starburst is a data analytics company providing a massively parallel processing SQL query engine based on open-source Trino (formerly PrestoSQL).

Tamoco is a leading location intelligence company that provides real-world data and insights to businesses. They specialize in helping clients understand consumer behavior, measure footfall, and optimize marketing strategies through privacy-compliant location data.

Tatari is a TV advertising platform that brings digital-style measurement and buying capabilities to linear and streaming television advertising.

Tealium AudienceStream is a customer data platform (CDP) that enables real-time audience segmentation and omnichannel orchestration for enterprise marketers.

TrackMaven was a marketing analytics platform that provided competitive intelligence and content performance insights for brands. It helped marketers measure and optimize their content strategy across various digital channels, offering data on competitor content and audience engagement.

TVSquared (now part of Innovid) provides cross-platform TV attribution and measurement solutions for linear, connected TV, and streaming advertising. The platform helps advertisers understand the impact of TV campaigns on business outcomes across all screens.

UMA is a technology platform that enables universal measurement and attribution across digital advertising channels, helping advertisers understand cross-platform campaign performance.

Uplift is a leading Buy Now, Pay Later (BNPL) solution specifically designed for the travel industry. It enables consumers to book flights, hotels, cruises, and vacation packages and pay for them over time in convenient installments. The company partners with hundreds of major travel brands globally to offer flexible payment options.

Varos is an AI-powered marketing analytics platform designed to help businesses understand and optimize their return on ad spend (ROAS). It integrates with various ad platforms and analytics tools to provide a unified view of marketing performance, identify trends, and offer actionable insights for campaign optimization.

Visual IQ was a marketing intelligence company that provided a unified view of marketing performance across all channels. Their platform utilized algorithmic multi-touch attribution to help marketers optimize their spend and improve return on investment (ROI). The company was a leader in cross-channel marketing attribution solutions.

Wayfair's retail media network enabling brands to advertise across Wayfair's e-commerce platform and reach home goods shoppers with sponsored product ads and display advertising.

Webtrekk is a European analytics and Customer Data Platform (CDP) provider that has established itself as a leading solution for privacy-compliant data management and marketing analytics. Founded in Germany, the company specializes in helping organizations collect, unify, and activate customer data while maintaining strict adherence to European data protection regulations, particularly GDPR. Webtrekk's platform combines web analytics, mobile app tracking, and customer data platform capabiliti...

Windsor.ai is a marketing attribution and analytics platform that addresses the critical challenge of marketing data fragmentation faced by modern marketing teams. The company provides a centralized data infrastructure solution that consolidates information from multiple marketing channels, advertising platforms, and analytics tools into a unified dashboard. This comprehensive approach enables businesses to gain complete visibility into their marketing performance across the entire customer j...

Wisemetrics is an AI-powered platform designed to help e-commerce businesses optimize their advertising spend and maximize return on ad spend (ROAS). It leverages predictive analytics and automation to manage and improve performance for campaigns, particularly on platforms like Google Shopping. The company aims to provide a competitive edge for online retailers through intelligent ad management.

Yaguara is a business intelligence platform designed for e-commerce and direct-to-consumer (DTC) brands. It helps companies centralize data, track key performance indicators (KPIs), set goals, and gain actionable insights to optimize their operations and growth.