Attribution & Analytics

Adobe is a digital experience company that serves a broad range of customers — from individual creators and students to large enterprises and nonprofits — with tools for ideation, collaboration, and content creation.

Adobe Analytics is an enterprise-focused platform, operating within Adobe Experience Cloud, that gathers and interprets customer data from digital touchpoints to support data-driven decision-making, audience personalization, and marketing ROI optimization.

Adobe Sensei is an artificial intelligence and machine learning framework that enhances user experiences, automates tasks, and delivers intelligent insights across Adobe's creative and marketing product suite.

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.

BrightLine is a connected TV ad tech company that serves as the industry standard for interactive CTV ad formats, pioneering remote-controlled, engagement-led advertising that scales across streaming apps and devices.

Campaign Manager 360 is Google's ad management and measurement system for advertisers and agencies, offering a holistic solution for ad serving, audience creation and management, and advanced measurement and reporting.

Comcast Advertising is the advertising arm of Comcast.

Google Ads is an online advertising platform developed by Google that enables advertisers to bid for placement of digital advertisements — including text ads, product listings, and video — across Google Search, mobile apps, and partner websites, operating primarily under pay-per-click and cost-per-view pricing models.

Google Ads Data Hub is a cloud-based data clean room built on Google Cloud that enables advertisers, agencies, and measurement partners to securely analyze event-level advertising data.

84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.

Adjust is a mobile measurement and analytics company, now part of AppLovin (NASDAQ: APP), trusted by marketers worldwide to measure and grow apps across platforms ranging from mobile to CTV.

Productized cross-channel analytics application built natively on Adobe Experience Platform (AEP). Distinct from Adobe Analytics — CJA enables single-customer-view analysis across online + offline channels and is one of the four flagship apps on AEP.

Adobe Mix Modeler is a unified marketing measurement platform that merges marketing mix modeling with multi-touch attribution to deliver comprehensive, incremental measurements across channels.

Adverity is an enterprise-grade marketing data intelligence platform engineered to automate complex marketing data integration and provide a governed AI data foundation for modern analytics.

Affise is a cloud-based SaaS partner marketing platform founded in 2017 to simplify partnerships among brands, agencies, and publishers.

AgencyAnalytics is a reporting and dashboard platform built specifically for marketing agencies, offering client-facing reports and integrations across major marketing channels.

Amazon Attribution is a free advertising measurement tool created by Amazon that enables brand-registered sellers to evaluate the performance of their external advertising efforts.

Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean-room solution developed by Amazon that enables advertisers to perform advanced advertising measurement, audience building, and customer journey analysis using Amazon Ads signals and approved advertiser inputs.

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Adbrain was a cross-device identity resolution platform that helped advertisers track and target users across multiple devices, acquired by The Trade Desk in October 2017 to enhance its proprietary device graph capabilities.

AdClear is a German-based mobile attribution and analytics platform that operates as an independent Mobile Measurement Partner (MMP) in the mobile marketing technology ecosystem. The company addresses a critical conflict of interest in mobile advertising by providing transparent, unbiased measurement solutions that enable advertisers to accurately track and optimize their mobile user acquisition campaigns across multiple channels. AdClear's comprehensive platform combines attribution tracking...

Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.

B2B revenue attribution and marketing measurement platform. Originally launched as Bizible (acquired by Marketo 2018; passed to Adobe with Marketo acquisition). Officially rebranded from "Bizible" to "Adobe Marketo Measure" in March 2022.

Adometry was a marketing attribution and analytics platform that helped advertisers measure cross-channel campaign performance before being acquired by Google in 2014.

AdTrace is a mobile measurement partner (MMP) and analytics platform specializing in mobile app attribution, campaign performance tracking, and fraud prevention within the digital advertising ecosystem. The company provides comprehensive solutions that enable mobile app marketers, developers, and advertisers to measure, analyze, and optimize their user acquisition campaigns across multiple advertising channels with real-time attribution tracking. AdTrace's platform helps businesses identify w...

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

Unified analytics platform — network APIs + attributions + ATT installs + SKAN + cohorts.

Mobile-ad fraud-prevention product family. Includes Unbotify (originally an Israeli acqui-hire).

Adjust's deep linking solution for cross-platform routing.

AdReport is a Software-as-a-Service (SaaS) platform that addresses the critical challenge of fragmented advertising data in digital marketing by serving as a centralized hub for multi-channel campaign management. The platform consolidates performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface, automating data collection and normalization to eliminate manual aggregation efforts across...

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for tracking, analytics, and fraud prevention within the affiliate marketing ecosystem. The platform functions as a centralized hub for advertisers, affiliate networks, and digital marketing agencies, providing real-time campaign monitoring with granular visibility into performance metrics, conversion tracking, and ROI analysis across multiple traffic sources and affiliate networks. By ...

Albertsons Companies is one of the largest U.S. food and drug retailers (Albertsons, Safeway, Vons, Jewel-Osco). Its retail media network, Albertsons Media Collective (2021), monetizes first-party shopper data across on-site, off-site, in-store, and Collective TV.

AppMetrica is Yandex's mobile app analytics and attribution platform that helps developers track user behavior, measure marketing campaigns, and optimize app performance.

Acast is a leading global podcast company that provides a comprehensive platform for podcast creators, advertisers, and listeners. It offers a suite of tools and services to help podcasters grow their audience and monetize their content.

AdRoll is the AI-powered connected advertising platform of NextRoll, Inc. and the company's single customer-facing brand.

Adswerve is a digital marketing and analytics consultancy specializing in Google Marketing Platform, cloud data solutions, and marketing technology implementation.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

Customer data science company specializing in retail analytics and personalization, helping retailers and CPG brands optimize customer experiences and drive sales growth.

Facebook Video Ads is Meta's native video advertising format on Facebook, running across in-feed, in-stream, Stories, and Reels placements within the unified Meta Ads platform.

Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.

London digital analytics / web optimisation consultancy (~20 consultants), acquired by PwC March 2012. Folded into PwC UK Advisory. Sources: Consultancy.uk + The Drum.

Popcorn Metrics was a London-based SaaS platform that enabled marketers and product teams to track user behaviour and in-app events without writing code, operating from 2014 until its dissolution in 2022.

Apple’s newer privacy-preserving ad attribution framework, the successor to SKAdNetwork.

Alibaba's advertising division powers performance and brand marketing across its vast e-commerce and digital ecosystem, including Taobao, Tmall, and the Alibaba Audience Network.

Alibaba's marketing technology arm and China's largest digital advertising platform, powering performance and brand advertising across Taobao, Tmall, and the broader Alibaba ecosystem.

Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.

Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.

Amadeus IT Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

In-store visitation / foot-traffic analytics company (Montreal): hyper-accurate traffic counting and zone-visit metrics for venue owners, built on optical sensors. Acquired by Infillion in 2022.

AppsFlyer Protect360 is a comprehensive mobile fraud protection suite that uses AI and machine learning to detect and block ad fraud in real time, safeguarding mobile marketing budgets.

Amazon Web Services’ data clean room service for privacy-safe data collaboration.