Attribution & Analytics

Adobe is a global software leader offering a comprehensive suite of creative, marketing, and document management tools, with its Experience Cloud platform serving as a major force in enterprise AdTech and digital marketing.

Adobe Analytics is an enterprise-grade digital analytics platform that delivers real-time, multichannel data insights to help businesses understand customer behavior and optimize marketing performance.

Adobe Sensei is Adobe's AI and machine learning framework that powers intelligent features across Adobe's Creative Cloud, Experience Cloud, and Document Cloud products.

Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.

Brightline is an interactive advertising technology platform specializing in advanced TV and connected TV (CTV) advertising solutions that enable viewer engagement and interactivity.

Google's enterprise ad serving and campaign management platform for trafficking, tracking, and measuring digital advertising across channels.

Google's flagship digital advertising platform enabling businesses to display ads across Google Search, YouTube, and millions of partner websites through pay-per-click and display advertising.

Google's privacy-safe measurement and analytics platform that enables advertisers and publishers to analyze campaign performance using event-level data within a secure, privacy-preserving environment.

Google's artificial intelligence research and development division, creating AI technologies that power Google's products and services including advertising platforms.

84.51° is a data analytics and marketing science company owned by Kroger that leverages retail data to provide customer insights and personalized marketing solutions.

Adjust is a leading mobile measurement and analytics platform that helps app marketers measure campaign performance, prevent fraud, and grow their apps — now operating as part of AppLovin.

Productized cross-channel analytics application built natively on Adobe Experience Platform (AEP). Distinct from Adobe Analytics — CJA enables single-customer-view analysis across online + offline channels and is one of the four flagship apps on AEP.

Productized Marketing Mix Modeling + Multi-Touch Attribution solution. Launched October 2023; Merkle named first agency partner Nov 2024. Built on AEP; consolidates MMM and MTA into a single platform.

Adverity is a leading enterprise-grade marketing intelligence and data integration platform that addresses the critical challenge of marketing data fragmentation across the advertising technology ecosystem. The company enables enterprises and agencies to consolidate, harmonize, and analyze data from multiple sources including advertising platforms, social media channels, and web analytics tools through automated data extraction and transformation capabilities. The platform empowers marketing ...

Affise is a leading performance marketing platform that provides comprehensive solutions for managing, tracking, and optimizing affiliate and partner marketing campaigns within the AdTech ecosystem. The company serves a diverse global client base including advertisers, agencies, and networks, offering advanced tools designed to efficiently scale partnership programs while maintaining complete transparency and enabling data-driven decision making. With robust tracking capabilities, real-time a...

AgencyAnalytics is a comprehensive reporting and analytics platform specifically designed for digital marketing agencies operating within the AdTech ecosystem. The company provides an all-in-one solution that enables marketing agencies to aggregate data from multiple marketing channels, create customizable dashboards, automate client reporting, and deliver professional white-label reports to their clients. By centralizing data from various marketing platforms into a single unified interface, ...

Amazon Attribution is Amazon Ads' measurement tool that reports on the impact of non-Amazon advertising channels (Google, Meta, search) on shopping activity on Amazon. Helps brands measure the full marketing funnel ending at Amazon purchases.

Amazon's clean room solution that enables advertisers to analyze aggregated campaign and audience insights across Amazon and external data sources using privacy-safe analytics.

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Adbrain was a cross-device identity resolution platform that helped advertisers track and target users across multiple devices, acquired by The Trade Desk in October 2017 to enhance its proprietary device graph capabilities.

AdClear is a German-based mobile attribution and analytics platform that operates as an independent Mobile Measurement Partner (MMP) in the mobile marketing technology ecosystem. The company addresses a critical conflict of interest in mobile advertising by providing transparent, unbiased measurement solutions that enable advertisers to accurately track and optimize their mobile user acquisition campaigns across multiple channels. AdClear's comprehensive platform combines attribution tracking...

Unified analytics platform — network APIs + attributions + ATT installs + SKAN + cohorts.

Mobile-ad fraud-prevention product family. Includes Unbotify (originally an Israeli acqui-hire).

Adjust's deep linking solution for cross-platform routing.

Admetrics is an AdTech company specializing in ad measurement, verification, and optimization. They provide a platform that helps advertisers and publishers combat ad fraud, ensure ad quality, and gain actionable insights to improve campaign performance and ROI.

B2B revenue attribution and marketing measurement platform. Originally launched as Bizible (acquired by Marketo 2018; passed to Adobe with Marketo acquisition). Officially rebranded from "Bizible" to "Adobe Marketo Measure" in March 2022.

AdReport is a Software-as-a-Service (SaaS) platform that addresses the critical challenge of fragmented advertising data in digital marketing by serving as a centralized hub for multi-channel campaign management. The platform consolidates performance metrics from major advertising networks including Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising channels into a unified interface, automating data collection and normalization to eliminate manual aggregation efforts across...

AdsBridge is an advanced tracking platform designed for affiliate marketers and media buyers. It provides comprehensive tools for managing, optimizing, and analyzing advertising campaigns, including traffic distribution, A/B testing, and detailed analytics to maximize ROI.

AffTrack is a specialized performance marketing technology platform that serves as a comprehensive solution for tracking, analytics, and fraud prevention within the affiliate marketing ecosystem. The platform functions as a centralized hub for advertisers, affiliate networks, and digital marketing agencies, providing real-time campaign monitoring with granular visibility into performance metrics, conversion tracking, and ROI analysis across multiple traffic sources and affiliate networks. By ...

Albertsons Companies is one of the largest U.S. food and drug retailers (Albertsons, Safeway, Vons, Jewel-Osco). Its retail media network, Albertsons Media Collective (2021), monetizes first-party shopper data across on-site, off-site, in-store, and Collective TV.

AppMetrica is Yandex's mobile app analytics and attribution platform that helps developers track user behavior, measure marketing campaigns, and optimize app performance.

Attributio is a marketing attribution platform designed to help businesses understand the true impact of their marketing efforts. It provides multi-touch attribution models and customer journey insights, enabling companies to optimize ad spend and improve return on investment.

AvantLink is a leading affiliate marketing network that connects online retailers (merchants) with high-quality publishers (affiliates). It provides advanced tracking, reporting, and management tools, emphasizing data accuracy and performance-driven partnerships. The platform is known for its commitment to quality and technology in the affiliate marketing space.

Best Buy is an American multinational consumer-electronics retailer (founded 1966). Its retail media network, Best Buy Ads (2022), reaches first-party electronics shoppers via on-site sponsored/display, the self-service My Ads platform, in-store, and off-site.

Acast is a leading global podcast company that provides a comprehensive platform for podcast creators, advertisers, and listeners. It offers a suite of tools and services to help podcasters grow their audience and monetize their content.

AdRoll is a growth marketing platform specializing in retargeting and performance marketing solutions for e-commerce and direct-to-consumer brands.

Adswerve is a digital marketing and analytics consultancy specializing in Google Marketing Platform, cloud data solutions, and marketing technology implementation.

Appsumer is a marketing intelligence platform that provides a unified view of marketing spend and performance data for app advertisers. It helps user acquisition teams aggregate data from various sources, analyze campaign effectiveness, and optimize their mobile app marketing strategies to drive growth.

Customer data science company specializing in retail analytics and personalization, helping retailers and CPG brands optimize customer experiences and drive sales growth.

Facebook Video Ads is Meta's native video advertising format on Facebook, running across in-feed, in-stream, Stories, and Reels placements within the unified Meta Ads platform.

Global market research and consumer insights company providing data analytics and intelligence across retail, media, and consumer behavior.

London digital analytics / web optimisation consultancy (~20 consultants), acquired by PwC March 2012. Folded into PwC UK Advisory. Sources: Consultancy.uk + The Drum.

Cincinnati-based AI-driven media measurement and reporting platform for buyer transparency. Founded 2017. Acquired by PubMatic September 14 2022 for $45M to accelerate Supply Path Optimization tooling. Now folded into PubMatic Activate.

Alibaba's advertising division powers performance and brand marketing across its vast e-commerce and digital ecosystem, including Taobao, Tmall, and the Alibaba Audience Network.

Alibaba's marketing technology arm and China's largest digital advertising platform, powering performance and brand advertising across Taobao, Tmall, and the broader Alibaba ecosystem.

Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.

Loyalty and marketing-services company; its Epsilon marketing division (which housed Conversant) was sold to Publicis in 2019. Renamed Bread Financial after spinning off card services.

Amadeus IT Group — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

In-store visitation / foot-traffic analytics company (Montreal): hyper-accurate traffic counting and zone-visit metrics for venue owners, built on optical sensors. Acquired by Infillion in 2022.

AppsFlyer Protect360 is a comprehensive mobile fraud protection suite that uses AI and machine learning to detect and block ad fraud in real time, safeguarding mobile marketing budgets.

Consumer-permissioned commerce data and advertising measurement company.

Baidu Advertising is China's dominant search and digital advertising platform, offering performance and brand marketing solutions across Baidu's vast ecosystem of search, feed, and AI-powered products.