InfutorData

Emerging challenger combining a legacy identity-resolution graph with real-time lead-intelligence and consent-verification capabilities under the ActiveProspect umbrella

InfutorData is the consumer identity-resolution and data-enrichment business unit of ActiveProspect, formed in April 2026 through the rebranding of Verisk Marketing Solutions. It revives the Infutor brand, which has roots in identity resolution dating back to 2003, and combines it with the Jornaya/LeadiD marketing-intelligence and lead-verification capabilities that ActiveProspect acquired from Verisk. The platform enables marketers, insurers, financial services firms, and other data-driven enterprises to resolve consumer identities across fragmented data sources, enrich first-party records with behavioral and demographic attributes, and validate the provenance and consent of inbound leads. InfutorData sits at the intersection of identity resolution, data enrichment, and consent intelligence — three capabilities that have become increasingly critical as third-party cookies deprecate and privacy regulations tighten. By unifying Infutor's deep consumer identity graph with Jornaya's real-time lead-event tracking and LeadiD's universal lead identifier, the platform offers a differentiated stack that spans the full lead lifecycle from acquisition through enrichment and compliance verification. Within the ActiveProspect ecosystem, InfutorData serves as the data and identity layer complementing ActiveProspect's TrustedForm consent-documentation product. Together they position ActiveProspect as a comprehensive consent-based marketing platform. InfutorData competes with established identity-resolution and data-enrichment vendors such as Acxiom, LexisNexis Risk Solutions, TransUnion TLO, and Experian, while its lead-intelligence capabilities put it in competition with specialized players like Verisk's remaining data businesses and proprietary lead-network data providers.