Identity Resolution

Adobe Experience Platform (AEP) is an enterprise-grade customer data platform that unifies real-time data to power personalized experiences across every channel and touchpoint.

Comcast's residential cable, internet, voice, and home-security business unit. Operates under the Xfinity consumer brand. Houses xFi advertising technology and consumer data assets feeding NBCU/Effectv.

Epsilon is a global marketing technology company specializing in data-driven marketing, customer insights, and personalized advertising solutions for enterprise brands.

LiveRamp is a leading data connectivity platform that enables companies to connect, control, and activate data across digital touchpoints while maintaining privacy compliance.

Oracle Advertising was Oracle's adtech division offering data-driven advertising solutions, shut down by September 2024 after an 85% revenue decline driven by privacy regulation and the collapse of third-party data infrastructure.

ID management layer built on Prebid User ID module supporting UID2, ID5, LiveRamp ATS, LiveIntent. Launched 2020.

Salesforce's customer data platform that unifies customer data across touchpoints to power personalized marketing and customer experiences within the Marketing Cloud ecosystem.

A cross-device identity resolution platform that unified user data across multiple devices and channels for digital advertising and marketing.

Viant Technology LLC is a publicly-traded advertising technology company that operates a people-based advertising platform designed to help brands and agencies execute programmatic digital advertising campaigns. Founded in 1999 and headquartered in Irvine, California, Viant has evolved from an early internet advertising pioneer into a sophisticated demand-side platform (DSP) provider. The company went public via a direct listing on NASDAQ under the ticker symbol DSP in February 2021, reflecti...

ActionIQ is a customer data platform (CDP) that helps enterprise brands deliver personalized experiences by unifying customer data and activating it across channels.

A leading data and identity management company that provides customer intelligence, data connectivity, and marketing solutions for enterprise brands.

Claritas is a leading data-driven marketing and audience intelligence company, offering consumer segmentation, identity resolution, and targeting solutions to help brands reach the right audiences.

B2B data enrichment platform that provides real-time company and contact intelligence to help sales, marketing, and RevOps teams identify and convert high-value prospects — now part of HubSpot.

Disney's proprietary first-party data platform spanning 110M+ US households, fueling its data clean room. Match rates 60-80% typical, 92%+ for OMG / Dentsu integrations via Merkury. Launched 2021; expanded globally (LATAM, EMEA) starting June 2024 ahead of ad-supported Disney+ international rollout. Powers DRAX, Magic Words, and Disney Campaign Manager targeting. Interoperates with AWS + Google Cloud (Jan 2024 expansion) + Snowflake.

Epsilon's CORE ID is an identity resolution platform that enables marketers to connect customer data across channels for personalized advertising and marketing.

Epsilon Digital is a data-driven marketing and advertising technology division of Publicis Groupe, offering identity resolution, audience targeting, and personalized marketing solutions.

Experian is a global information services company and one of the world's leading credit reporting agencies, providing data and analytical tools to clients across multiple industries. The company operates through three primary business segments: Credit Services, Decision Analytics, and Marketing Services. Experian collects, aggregates, and analyzes consumer and business credit information, offering comprehensive solutions that help organizations make informed decisions about lending, fraud pre...

Habu was a leading data clean room platform acquired by LiveRamp in 2024 for $200M, enabling privacy-safe data collaboration across the advertising ecosystem.

Adbrain was a cross-device identity resolution platform that helped advertisers track and target users across multiple devices before being acquired by Oracle in 2016.

Adform's identity-resolution layer that translates between first-party IDs (UID2, ID5, RampID, etc.) for cookieless addressability. Won AdExchanger Best Identity Tech award. Comparable to peer identity solutions ATDb tracks (UID2, ID5, RampID).

Adstra is a data connectivity platform that provides identity resolution, audience data, and data onboarding services for advertisers. The company helps brands connect first-party data with advertising platforms while maintaining privacy compliance.

Amperity is a leading customer data platform that helps enterprise brands unlock the full value of their customer relationships. The company's AI-powered platform unifies data from across the enterprise to create a single, shareable view of the customer.

Avocet provides identity resolution and data activation solutions for the advertising ecosystem, focusing on cookieless targeting and audience building. The platform helps advertisers and publishers navigate privacy-first advertising through alternative identity solutions.

Blockgraph is an identity resolution platform specifically designed for the TV industry, enabling secure data sharing between programmers, distributors, and advertisers. The platform uses blockchain technology to facilitate privacy-safe audience matching for TV advertising.

BlueConic is a customer data platform that helps marketers and data teams create personalized experiences across touchpoints and measure the impact.

Cognism is a B2B sales intelligence and lead generation platform providing GDPR-compliant contact data, intent signals, and prospecting tools for sales and marketing teams.

Commanders Act is a European leader in Customer Data Platform (CDP) and Tag Management System (TMS) solutions. They empower brands to unify customer data, optimize marketing campaigns, and ensure data privacy compliance, enabling personalized customer experiences across all channels.

Audigent is a data activation, curation, and identity solutions platform that helps publishers and advertisers maximize the value of their first-party data.

Cross-device identity resolution company acquired by Oracle in May 2016. Provided device-graph capabilities for matching users across mobile, desktop, and connected TV. Integrated into Oracle Data Cloud. Discontinued with Oracle's 2024 advertising-business exit.

Synthetic ID + identity-resolution framework that bridges Disney's Audience Graph with third-party identifiers (UID2, LiveRamp RampID, Experian LUID, Yahoo ConnectID). 6,500+ brands adopted as of 2024. Privacy-compliant matching for advertiser-onboarded segments.

Equifax is a global data, analytics, and technology company best known as one of the three major consumer credit bureaus, increasingly leveraging its vast data assets for identity resolution, audience targeting, and marketing analytics in AdTech.

FullThrottle is an enterprise data technology company specializing in first-party data capture and identity resolution solutions designed for the post-cookie digital marketing landscape. The company addresses a critical challenge facing modern marketers: converting anonymous website visitors and digital audiences into actionable, privacy-compliant customer profiles without reliance on third-party cookies. Through sophisticated data matching algorithms and real-time identity resolution technol...

Hull was a customer data platform (CDP) that unified user data across tools and teams, enabling businesses to build richer customer profiles and power personalized marketing.

LeadGenius is a B2B data and sales intelligence platform that combines AI technology with human research to provide custom lead generation and data enrichment services.

Narrative is a data commerce platform that enables companies to buy, sell, and access data through an automated marketplace and collaboration tools.

RocketReach is a B2B contact data and intelligence platform that helps sales and recruiting professionals find verified email addresses, phone numbers, and social profiles.

Adobe's enterprise data management platform (DMP) that unifies audience data from multiple sources to enable targeted advertising and personalized customer experiences.

Dun & Bradstreet is a global leader in business data and analytics, providing the D-U-N-S Number system and data-driven solutions that power B2B identity, risk assessment, and audience targeting across the AdTech ecosystem.

Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital experiences across workforce and customer environments.

A customer data platform (CDP) and identity resolution provider that helps brands unify and activate customer data across marketing channels.

Verizon Communications is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and vast customer base to offer a range of digital advertising products and services. As a parent company, Verizon's key role in AdTech lies in its ownership of platforms such as Verizon Media, which includes prominent brands like Yahoo and AOL. These platforms provide a vast inventory of digital advertising space, enabling advertisers to reach a wide audience across va...

Auth0 is a leading identity-as-a-service (IDaaS) platform that provides authentication and authorization solutions for developers and enterprises, now operating as a subsidiary of Okta.

Civic Technologies is a leading provider of decentralized identity verification solutions, leveraging blockchain technology to empower users with control over their personal data. Their platform enables businesses to securely verify identities, streamline onboarding processes, and reduce fraud while enhancing user privacy.

Japan's leading data collaboration platform and privacy-safe identity consortium, enabling advertisers and publishers to activate first-party data in a cookieless environment.

Decentriq provides a data clean room platform built on confidential computing technology, enabling secure data collaboration for privacy-preserving analytics and advertising.

Dentsu Data Services is the data and identity solutions arm of Dentsu, offering audience intelligence, data connectivity, and measurement capabilities to power modern advertising campaigns.

Havas Data is the data and analytics division of Havas Group, providing data-driven marketing intelligence and audience solutions to power smarter media and creative decisions.

Near Intelligence is a global data intelligence platform specializing in location-based audience insights and people intelligence, helping brands and agencies understand consumer behavior across physical and digital worlds.

OneLogin is a cloud-based identity and access management (IAM) platform that provides single sign-on, multi-factor authentication, and user provisioning for enterprises.

Onfido is an AI-powered identity verification and authentication platform that helps businesses verify real user identities using document checks and biometric analysis.