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Unified ID 2.0
AdTech
Tier DPeripheral
Unified ID 2.0 supports the broader digital ecosystem with adtech platform
Updated 1 months ago ⚠️
Founded2009
Employees1001-5000
Ventura, USA
Funding$1.1B
AdTech
Why This Matters to AdTech
DPeripheral
Unified ID 2.0 has peripheral connections to the advertising ecosystem, potentially impacting operations indirectly or in emerging areas.
Basic Classification60% confidence
Market Intelligence
Market Position
Challenger (to third-party cookies, aiming to be a new industry standard)
Business Model
SaaS/Platform View similar →
Competitive Landscape
Competes with:
Unified ID 2.0 is an open-source, privacy-focused alternative to third-party cookies, developed by The Trade Desk, a leading advertising technology company. It aims to provide a more transparent and user-centric approach to digital advertising while maintaining the functionality of traditional cookie-based targeting.
Corporate Relationships
Rich Data Profile(105/100)
Quick Facts
- Industry
- Ad Tech
- Status
- active
- Founded
- 2009
- Employees
- 1001-5000
- Location
- Ventura, USA
Contact & Links
Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as D in AdTech space. This indicates emerging player status.
Data Quality & Trust
Data Completeness100%
Profile Completeness100%
Last updated: 10/5/2025