Privacy-First Advertising

Brave Ads is a privacy-first digital advertising platform built into the Brave Browser that offers a distinct set of features and challenges compared to traditional advertising platforms.

Media.net is a contextual advertising network and one of the top five largest pure-play ad technology companies worldwide.

Zeotap is an enterprise software company whose core product is a Customer Data Platform built to consolidate customer data from disparate systems into unified profiles that can then be segmented and pushed out to marketing and advertising channels.

Apple TV is a streaming platform that serves as a centralized destination for discovering TV shows, movies, sports, and news.

AppsFlyer is a Modern Marketing Cloud that provides brands with the infrastructure and intelligence to connect marketing signals and understand customers across mobile, web, CTV, desktop, and other channels.

DuckDuckGo is an independent online protection company focused on helping people take back control of their personal information.

DuckDuckGo Ads is the advertising arm of DuckDuckGo, an independent online protection company focused on helping people reclaim control of their personal information.

Equativ is a French advertising technology company that provides a vertically integrated platform — encompassing an ad server, a supply-side platform (SSP), and a demand-side platform (DSP) — serving both advertisers and publishers, with particular focus on Advanced TV and premium publishers.

Lotame is a data and identity company that, as a division of Publicis Groupe and Epsilon, enables global brands to leverage identity-driven marketing.

Peer39 is a contextual data platform that helps advertisers target and measure campaigns.

Quantcast is a U.S.-based technology company launched in 2006 by Konrad Feldman and Paul Sutter, built around advertising, audience intelligence, and digital measurement.

Unified ID 2.0 (UID2) is an open-source identity framework designed to enable publishers, advertisers, and digital advertising platforms to establish and maintain user identity across the open internet, leveraging encrypted email and phone number data to deliver a privacy-conscious and accurate identity standard.

Adform's identity-resolution layer that translates between first-party IDs (UID2, ID5, RampID, etc.) for cookieless addressability. Won AdExchanger Best Identity Tech award. Comparable to peer identity solutions ATDb tracks (UID2, ID5, RampID).

Apple has paradoxically become one of the most influential companies in AdTech despite positioning itself as a privacy champion. Through iOS App Tracking Transparency (ATT) and Safari's Intelligent Tracking Prevention (ITP), Apple has fundamentally reshaped the digital advertising landscape, causing an estimated $278 billion impact on the AdTech ecosystem. While limiting third-party tracking, Apple has simultaneously built its own advertising business through App Store Search Ads, which benef...

Privacy-focused search advertising platform integrated with Brave Search, offering keyword-based ads without user tracking or profiling.

Brave Software develops the Brave web browser, a privacy-focused browser that blocks ads and trackers by default. It integrates a blockchain-based digital advertising platform using the Basic Attention Token (BAT) to reward users, publishers, and advertisers for their attention.

Confection is a privacy-first data collection platform that enables businesses to gather valuable first-party data without relying on cookies. It helps companies adapt to a cookieless future by providing tools for analytics, personalization, and ad targeting while ensuring user privacy compliance.

DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aiming to reduce reliance on third-party cookies.

Dstillery is a leading data and analytics company that provides audience targeting and measurement solutions for digital advertisers and publishers.

Grapeshot was a contextual intelligence and brand safety platform that used AI to analyze web content, acquired by Oracle in 2018 and integrated into Oracle Advertising.

Anonos provides patented technology that enables organizations to use and share data while preserving privacy and complying with data protection regulations. Their Data Embassy platform transforms data to render it privacy-preserving by design, allowing for lawful analytics, AI, and data sharing without re-identification risk. This helps businesses unlock the value of their data while meeting strict privacy requirements like GDPR and CCPA.

Audigent is a data activation, curation, and identity solutions platform that helps publishers and advertisers maximize the value of their first-party data.

Beemray is a Finnish AdTech company providing privacy-first data solutions for advertisers and publishers. Their platform enables contextual and first-party data activation, helping clients navigate the cookieless future by offering effective targeting and personalization without relying on third-party cookies.

Predicio is a French AdTech company specializing in privacy-compliant data activation and audience segmentation. They empower brands and agencies to leverage mobile data for highly targeted advertising campaigns, focusing on ethical data usage and performance.

Qwant is a European privacy-focused search engine that does not track users or personalize search results based on personal data.

Qwarry is a cookieless targeting and measurement platform that uses contextual and cohort-based approaches for audience targeting. The French AdTech company provides privacy-compliant advertising solutions for publishers and advertisers preparing for the deprecation of third-party cookies.

Mojeek is a privacy-focused search engine with its own independent web crawler and index, offering an alternative to mainstream search engines.

A decentralized search engine that rewards users with cryptocurrency tokens for their searches and participation in the platform.

Telegram is a cloud-based instant messaging and voice over IP service. While primarily known as a consumer messaging app, Telegram has also developed an advertising platform that allows businesses to reach their target audience through sponsored messages and other ad formats.

Adtech company offering supply-side and identity solutions for publishers.

Aidem is a privacy-first programmatic advertising marketplace that operates without cookies, device IDs, or personal data, relying entirely on contextual and semantic targeting signals. Founded in 2022, it positions itself as a sustainable, post-cookie advertising infrastructure built for a world after third-party identifier deprecation. Aidem targets European publishers and advertisers seeking GDPR-compliant programmatic solutions.

Brave is a privacy-first web browser and advertising platform that blocks traditional ads while rewarding users with its own Basic Attention Token (BAT) for opting into privacy-preserving ads.

Coil was a web monetization platform that used the Interledger Protocol to enable micropayments, allowing creators to earn revenue from subscribers without traditional advertising.

DeepSee is an AI-powered audience intelligence and data analytics platform helping publishers and advertisers unlock deeper insights from their first-party data.

Ecosia is a search engine that uses ad revenue to plant trees, positioning itself as an environmentally-focused alternative to traditional search engines.

European counterpart to Unified ID 2.0, a consented, email-based advertising identifier.

Personal-data infrastructure company founded by Michael Tiffany (ex-HUMAN/White Ops).

Google’s web browser, the most widely used browser and the platform for Google’s cookie and Privacy Sandbox decisions.