Provided ad-free reading experiences for consumers while creating alternative revenue streams for publishers through subscription-based micropayments.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- Ad-free Content/Publisher Technology
- Business Model
- Subscription
- Target Market
- Consumer and Publishers
- Employee Count
- 11-50
- Funding
- $6M
- Parent Company
- X Corp (formerly Twitter)
- API Available
- Limited
Market Position
Pioneering ad-free subscription service for web content, acquired by Twitter
Overview
Scroll was an ad-free reading experience platform that allowed users to pay a monthly subscription fee to access content from participating publishers without advertisements. The service aimed to create a sustainable alternative revenue model for publishers while providing readers with a cleaner, faster browsing experience. Scroll partnered with premium publishers to remove ads and tracking scripts from their sites for subscribers. In 2021, Scroll was acquired by Twitter (now X Corp) and integrated into Twitter's subscription service, Twitter Blue (now X Premium). The acquisition was part of Twitter's strategy to diversify revenue streams beyond advertising and support quality journalism. Following the acquisition, Scroll's standalone service was eventually discontinued as its technology and approach were absorbed into Twitter's broader product offerings.
Products & Features
Scroll Reader
Browser-based ad-free reading experience across participating publisher sites
Publisher Platform
Tools for publishers to participate in the Scroll network and receive subscription revenue
Key Features
Ad-free browsing across partner sitesFaster page load timesPrivacy-focused (no tracking)Revenue sharing with publishersCross-site subscription access
Use Cases
Ad-free news consumptionPrivacy-conscious web browsingSupporting quality journalismEnhanced mobile reading experience
Customer Segments
Privacy-conscious consumersNews readersDigital publishersPremium content creators