Twitter

Major global social advertising platform with a unique real-time, conversation-driven ad environment, competing directly with Meta, Snap, and other social networks for brand and performance advertising budgets.

X, rebranded from Twitter, is one of the world's most influential social media and digital advertising platforms, enabling real-time public discourse across news, entertainment, politics, sports, and culture. Originally founded in 2006, the platform now operates under the X brand following its acquisition by Elon Musk and subsequent rebranding, and continues to serve hundreds of millions of users globally. Advertisers leverage X's unique real-time conversation environment to reach highly engaged audiences through a variety of ad formats including promoted posts, video ads, and trend takeovers. In the AdTech ecosystem, X occupies a distinctive position as a real-time, intent-driven advertising platform where cultural moments and trending conversations create high-value targeting opportunities. The platform offers sophisticated audience targeting based on interests, keywords, follower lookalikes, and behavioral signals, making it particularly effective for brand awareness, product launches, and event-driven campaigns. X's advertising tools include the X Ads Manager, which provides self-serve campaign management for businesses of all sizes, as well as managed services for enterprise advertisers. Despite significant advertiser uncertainty following its rebranding and ownership transition, X continues to evolve its monetization strategy, introducing new ad products, exploring subscription revenue through X Premium, and positioning itself as a broader 'everything app.' The platform remains a key player in social advertising alongside Meta and Snap, and its unmatched real-time conversation data continues to offer unique value for advertisers seeking cultural relevance and moment-based marketing at scale.