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MoPub provides core programmatic infrastructure for the digital advertising ecosystem
MoPub was a mobile-first advertising exchange and monetization platform that helped mobile app publishers maximize their ad revenue. It connected mobile app publishers with a wide range of demand partners, enabling them to monetize their inventory effectively. [Note: MoPub was acquired by AppLovin in 2021 for $1.05 billion]
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Market Position
Classified as S in AdTech space. This indicates emerging player status.
Verified Information
1 source confirmed
Last updated: 9/4/2025