Splicky

A niche European mobile DSP with global reach, known for transparency and self-serve capabilities in the mobile RTB space

Splicky was a Hamburg-based mobile demand-side platform (DSP) that specialized in real-time bidding (RTB) for mobile advertising. Founded around 2012, the platform allowed advertisers, agencies, and trading desks to programmatically purchase mobile display, video, and native ad inventory across a wide range of mobile ad exchanges and supply-side platforms. Splicky positioned itself as a self-serve and managed-service DSP with a focus on transparency, performance, and ease of use for mobile-first campaigns targeting audiences across smartphones and tablets globally. Splicky differentiated itself in the competitive mobile programmatic landscape by offering granular targeting capabilities including device type, operating system, carrier, location, and audience data integrations. The platform supported multiple ad formats and provided real-time reporting and optimization tools to help advertisers maximize campaign ROI. Its European roots gave it particular strength in EMEA markets, though it operated globally across major mobile exchanges. In 2016, Splicky was acquired by Jaduda GmbH, a mobile marketing company, which integrated Splicky's DSP technology into its broader mobile advertising offering. Following the acquisition, Splicky's distinct brand and independent operations were gradually absorbed into Jaduda's platform, effectively ending its existence as a standalone entity. The acquisition reflected the broader consolidation trend in the mobile programmatic advertising space during the mid-2010s.