Smaato

One of the largest independent mobile SSPs and ad exchanges globally, now operating under Verve Group's privacy-first AdTech umbrella

Smaato, now part of Verve Group following its acquisition in 2021 for approximately $170 million, is a Hamburg-based digital advertising technology company that operates a leading mobile-focused supply-side platform (SSP) and real-time bidding (RTB) ad exchange. Founded in 2005, Smaato built one of the industry's earliest and most expansive mobile advertising marketplaces, enabling app developers and mobile publishers to monetize their inventory by connecting them with a global network of demand-side platforms (DSPs), ad networks, and brand advertisers. Smaato's platform is distinguished by its self-serve publisher portal, advanced header bidding capabilities, and a unified auction environment that supports multiple ad formats including display, video, native, and rich media across mobile apps and mobile web. The company has long been recognized for its global reach, with particular strength in connecting publishers and advertisers across North America, Europe, and Asia-Pacific markets. Its technology stack supports OpenRTB standards and provides publishers with granular controls over yield optimization, floor pricing, and demand partner management. As part of Verve Group — the privacy-first advertising technology arm of Media and Games Invest (MGI) — Smaato continues to operate as a distinct brand and platform, contributing mobile monetization expertise and publisher scale to Verve Group's broader omnichannel advertising ecosystem. The acquisition significantly expanded Verve Group's supply-side capabilities and publisher relationships, positioning the combined entity as a major independent player in the post-consolidation AdTech landscape.