Smaato
S · Core PlatformsSubsidiarySmaato provides mobile publishers and app developers with a comprehensive programmatic advertising platform that maximizes ad revenue through real-time bidding, global demand access, and advanced optimization tools.
Last updated Feb 18, 2026
- Industry
- Mobile Advertising Technology / Supply-Side Platform (SSP)
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $51.7M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Verve Group
- API Available
- Yes
Market Position
Leading mobile-first SSP and ad exchange platform with global reach
Overview
Smaato is a leading global real-time bidding (RTB) platform and supply-side platform (SSP) specializing in mobile advertising. Founded in 2005, the company provides programmatic advertising solutions that connect mobile publishers and app developers with demand sources including advertisers, agencies, and demand-side platforms (DSPs). Smaato's platform enables publishers to monetize their mobile inventory through real-time auctions, offering access to a global marketplace of advertisers. In 2016, Smaato was acquired by Spearad (now Verve Group), strengthening its position in the mobile advertising ecosystem. The platform processes billions of ad requests daily and supports various ad formats including display, video, native, and rewarded ads. Smaato serves as a critical infrastructure provider in the mobile programmatic advertising space, offering both supply-side and demand-side solutions with a focus on transparency, brand safety, and maximizing yield for publishers while providing quality inventory for advertisers.
Products & Features
Smaato Publisher Platform (SPX)
Supply-side platform enabling mobile publishers to manage and monetize their ad inventory through programmatic auctions
Smaato Demand Platform (SDX)
Demand-side solution providing advertisers access to premium mobile inventory
Real-Time Bidding Exchange
Ad exchange facilitating real-time programmatic transactions between buyers and sellers
Unified Auction
Technology that allows all demand sources to compete simultaneously for ad impressions
Key Features
Real-time bidding (RTB) technologyHeader bidding supportMultiple ad format support (display, video, native, rewarded)Global demand accessAdvanced analytics and reportingMediation capabilitiesBrand safety controlsFraud preventionGDPR and privacy compliance toolsSDK integration for mobile apps
Use Cases
Mobile app monetization for publishers and developersIn-app advertising campaigns for brands and advertisersProgrammatic mobile video advertisingMobile game monetization through rewarded adsHeader bidding implementation for mobile web and appsCross-platform mobile advertising campaigns
Customer Segments
Mobile app publishersMobile game developersMobile web publishersAdvertisers and brandsAd agenciesDemand-side platforms (DSPs)Ad networks