Smaato

A well-established mobile-first programmatic exchange and SSP, now operating under Verve Group with a strong global publisher and advertiser network.

Smaato is a leading mobile-first programmatic advertising platform that connects app publishers with global advertisers through its real-time bidding (RTB) exchange and supply-side platform (SSP). Founded in 2005 and headquartered in Hamburg, Germany, Smaato provides publishers with tools to maximize ad revenue across mobile apps and websites, while offering advertisers access to a vast inventory of high-quality mobile ad placements worldwide. The platform supports a wide range of ad formats including display, video, native, and rich media, and processes billions of ad requests daily across a global footprint. In 2021, Smaato was acquired by Verve Group, a subsidiary of Media and Games Invest (MGI), which significantly expanded Verve Group's programmatic capabilities and publisher network. Under Verve Group's ownership, Smaato continues to operate as a distinct brand and platform, contributing its exchange technology and publisher relationships to the broader Verve Group ecosystem. This acquisition positioned Verve Group as a more competitive player in the global mobile advertising market. Smaato's significance in the AdTech ecosystem lies in its long-standing focus on mobile monetization, its independent exchange model, and its global reach spanning thousands of publishers and demand partners. The platform's privacy-first approach and support for contextual targeting have become increasingly important as the industry navigates signal loss from cookie deprecation and mobile identifier restrictions. Smaato remains a relevant and active platform for publishers seeking transparent, scalable programmatic monetization.