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Unity Ads

Unity Ads

Mobile In-App AdvertisingDivision· part of Unity Technologiesunity.com

Unity Ads is a mobile advertising platform operated by Unity Technologies that supports developers with in-app advertising, ads designed to funnel users to an app, and in-app purchases.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2014
HQ
San Francisco, California, United States
Parent
Unity Technologies
Connections
78

AI-drafted from public sources5 sources cited

At a glance

Employees
1001-5000
Funding
$675M
Revenue
$500M–$1B
Stock
U
60integrations17competitors1corporate family
Mobile Ad PlatformIn-Game AdvertisingMobile Marketing

About

One of the largest mobile gaming ad networks globally, leveraging deep integration with the Unity game engine to connect developers and advertisers at scale

Unity Ads is a mobile advertising platform operated by Unity Technologies that supports developers with in-app advertising, ads designed to funnel users to an app, and in-app purchases. The platform sits on both sides of the mobile advertising market simultaneously, with advertisers using it to acquire players and publishers using it to earn revenue from the same inventory within one ecosystem. Unity Ads provides publishers access to a comprehensive advertising ecosystem that includes participation in a large ad exchange with over 60 demand sources. Source 1: adskill.com — Unity Ads in 2026: User Acquisition, Monetization & ... Source 2: playwire.com — Ad Tech Ecosystem: Unity Ads

Business model

Marketplace

Target market

Mobile game developers and performance advertisers

What they offer

  • Rewarded Video Ads

    Opt-in video ad format where players receive in-game rewards for watching ads, driving high engagement and eCPM rates

  • Interstitial Ads

    Full-screen ads displayed at natural transition points in gameplay

  • Banner Ads

    Persistent display ads shown during gameplay without interrupting the user experience

  • Playable Ads

    Interactive ad units that let users try a game before installing, improving conversion rates for user acquisition

  • Unity LevelPlay (Mediation)

    In-app bidding and mediation platform allowing developers to maximize ad revenue across multiple demand sources

  • Unity Audience Pinpointer

    Machine learning-powered targeting tool for advertisers to reach high-value user segments

  • Unity Dashboard

    Analytics and reporting interface for developers and advertisers to track performance metrics

Key features

Deep integration with Unity game engine SDKIn-app bidding and real-time auction mediationRewarded video and playable ad formatsML-driven audience targeting and ROAS optimizationCross-platform support for iOS and AndroidComprehensive analytics and reporting dashboardUser acquisition campaign management tools

Use cases

Mobile game developer monetization via in-app advertisingUser acquisition campaigns for mobile games and appsRewarded ad placements to increase player engagementCross-promotion of game titles within a developer's portfolioPerformance advertising with ROAS optimization for mobile advertisers

Customer segments

Mobile game developers (indie to AAA)Mobile app developersPerformance advertisers and user acquisition teamsMobile gaming studios seeking mediation solutions

Tech & specs

Technology stack

Machine learning and predictive bidding algorithmsReal-time bidding (RTB) infrastructureUnity Engine SDK integrationIn-app bidding (IAB OpenRTB standards)Cloud-based ad serving infrastructureBig data analytics and audience segmentation

Security & compliance

GDPRCCPACOPPAIAB TCF 2.0

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Unity Ads