Unity Ads

One of the top two mobile game advertising networks globally, with a uniquely embedded position in the Unity engine ecosystem

Unity Ads is the advertising and monetization arm of Unity Technologies, the company behind the world's most widely used real-time 3D development platform. Deeply integrated into the Unity game engine—which powers over 70% of the world's mobile games—Unity Ads gives developers a seamless way to monetize their titles through in-app advertising, while offering brands and performance marketers unparalleled access to a highly engaged global gaming audience of over 3 billion players. The platform specializes in immersive, high-performing ad formats including rewarded video, interstitial ads, and playable ads, all designed to align with the gaming experience rather than disrupt it. Unity Ads leverages machine learning and first-party data from its vast developer ecosystem to deliver precise audience targeting and campaign optimization. Its bidding infrastructure supports both programmatic and managed campaigns, making it accessible to indie developers and Fortune 500 advertisers alike. As a subsidiary of Unity Technologies (NYSE: U), Unity Ads occupies a uniquely advantaged position in the mobile AdTech ecosystem. Its native integration with the Unity engine creates a closed-loop data environment that competitors cannot easily replicate. Following Unity's acquisition of ironSource in 2022 and the subsequent merger of their monetization businesses under the Unity brand, the platform further consolidated its standing as one of the dominant forces in mobile game advertising and app growth marketing.