Vungle

Was one of the largest independent in-app video advertising networks before merging with Liftoff to form a top-tier independent mobile marketing platform.

Vungle was founded in 2011 and quickly established itself as a premier in-app video advertising network, specializing in performance-based video ads for mobile games and apps. The platform became known for its high-quality creative tools, precise targeting capabilities, and strong monetization solutions for both advertisers and publishers. Vungle's technology enabled mobile app developers to monetize their apps through engaging video ad formats while helping performance marketers acquire high-value users at scale. Over the years, Vungle grew into one of the most recognized names in mobile advertising, serving thousands of app developers and brands globally. The company raised significant venture capital funding and expanded its operations internationally. In 2021, Blackstone-backed Liftoff and Vungle announced a merger, combining two of the most prominent independent mobile marketing platforms. The deal brought together Liftoff's user acquisition and retargeting capabilities with Vungle's video advertising and monetization expertise. Following the merger, the combined entity operated under the Liftoff brand, effectively retiring the Vungle name as a standalone brand. The Vungle technology and team were absorbed into Liftoff, which positioned itself as a comprehensive end-to-end mobile growth platform. The legacy of Vungle lives on through Liftoff's monetization and creative capabilities, which continue to serve the mobile app ecosystem at significant scale.