Vungle

Was one of the top independent in-app video advertising and mobile performance marketing platforms before merging with Liftoff to form Liftoff Mobile.

Vungle was a prominent mobile performance marketing platform specializing in in-app video advertising. Founded in 2011, the company built its reputation on delivering high-quality, engaging video ad experiences within mobile applications, helping advertisers acquire users and drive measurable results. Vungle's technology focused on creative optimization, machine learning-driven targeting, and performance-based campaigns, making it a go-to partner for mobile game developers and app publishers seeking monetization solutions as well as advertisers seeking quality user acquisition at scale. At its peak, Vungle operated a vast network reaching billions of users across thousands of apps globally. The company raised significant venture capital funding and expanded internationally, establishing offices across North America, Europe, and Asia. Vungle was acquired by Blackstone in 2019 in a deal that valued the company at approximately $750 million, signaling strong investor confidence in the mobile advertising sector. Under Blackstone's ownership, Vungle pursued an aggressive acquisition strategy, acquiring companies such as GameRefinery, AlgoLift, JetFuel, and Digital Turbine's subsidiary Appreciate to broaden its capabilities. In 2022, Vungle merged with Liftoff, a fellow mobile user acquisition and retargeting platform also backed by Blackstone, to form Liftoff Mobile. The combined entity became one of the largest independent mobile marketing platforms in the world, uniting Vungle's creative and monetization strengths with Liftoff's performance marketing expertise. The Vungle brand was subsequently retired as the merged company consolidated under the Liftoff name, leaving a significant legacy in shaping the mobile in-app advertising landscape.