Branch

Market leader in mobile deep linking and a top-tier mobile measurement partner (MMP) competing directly with AppsFlyer and Adjust

Branch (formerly Branch Metrics) is a mobile growth platform founded in 2014 and headquartered in Mountain View, California. The company specializes in deep linking technology, mobile attribution, and cross-channel measurement, enabling brands to create seamless user experiences across apps, web, email, ads, and other digital touchpoints. Its core infrastructure connects fragmented mobile ecosystems, ensuring users land in the right place within an app regardless of where they clicked — a capability that has become foundational to modern mobile marketing stacks. Branch serves over 100,000 apps and reaches approximately 3.5 billion users globally, making it one of the most widely deployed mobile linking platforms in the world. Its customer base includes major brands such as Shopify, Airbnb, Warner Bros., Poshmark, and Yelp. The platform offers a suite of products including Universal Ads (mobile attribution), Journeys (smart app banners and web-to-app conversion), Email (deep linking within email campaigns), and Engage (audience segmentation and analytics). Branch competes in the mobile measurement partner (MMP) space alongside AppsFlyer, Adjust, and Kochava. The company has raised approximately $667 million in total funding and remains privately held. In May 2024, David Karnstedt was appointed CEO, signaling a continued push toward enterprise growth and product expansion. Branch is recognized as a certified Mobile Measurement Partner (MMP) by major platforms including Meta, Google, TikTok, and Snap, giving it privileged access to attribution data across the most important mobile advertising channels. Its privacy-first measurement approach and cross-platform identity resolution capabilities position it well amid ongoing industry shifts around cookie deprecation and mobile privacy changes.