Branch is a mobile linking and measurement platform that enables reliable, seamless linking across channels and helps brands understand the performance of their marketing experiences.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026
Market leader in mobile deep linking; top-tier competitor in mobile measurement and attribution alongside AppsFlyer, Adjust, and Singular
Branch is a mobile linking and measurement platform that enables reliable, seamless linking across channels and helps brands understand the performance of their marketing experiences. Unlike traditional link shorteners, Branch links preserve context, intelligently route users, and connect downstream actions back to their source so teams can measure real conversions. Branch also allows teams to export raw and aggregated data to analytics, business intelligence, and data warehouse tools for deeper analysis and reporting.Source 1: branch.io — About the Leader in Mobile Linking and Measurement | Branch
Business model
SaaS
Target market
Enterprise
What they offer
Deep Linking
Universal deep linking infrastructure that routes users to the correct in-app content across all platforms, devices, and install states
Mobile Attribution
Multi-touch attribution and mobile measurement partner (MMP) capabilities for tracking campaign performance across ad networks
Journeys
Smart web-to-app banners and interstitials that convert mobile web visitors into app users with personalized messaging
Universal Ads
Cross-channel ad measurement and deep linking for paid media campaigns, connecting ad clicks to in-app conversions
Engagement
Email and push notification deep linking to drive re-engagement and retention with contextual in-app routing
Data Feeds
Raw event-level data export and real-time data streaming for custom analytics and BI integrations
Cross-Platform Analytics
Unified dashboard providing visibility into user journeys across web, app, and marketing channels
Key features
Universal deep linking across iOS, Android, and webProbabilistic and deterministic attributionCross-platform identity graphWeb-to-app conversion (Journeys)Real-time data feeds and event streamingDeferred deep linking for new installsSKAdNetwork and Privacy Sandbox supportFraud detection and preventionCustom link domainsQR code deep linking
Use cases
Routing users from email campaigns directly to relevant in-app contentMeasuring ROI of paid social and search campaigns on mobileConverting mobile web visitors to app users via smart bannersAttributing app installs and post-install events to marketing channelsEnabling QR code campaigns that deep link into appsCross-device user journey tracking and analyticsReferral program tracking with deep linked invite flowsOrganic search and content deep linking for SEO-driven app traffic
Customer segments
E-commerce and retail appsMedia and entertainment companiesTravel and hospitality brandsFinancial services and fintech appsGaming companiesMarketplace platformsOn-demand and delivery servicesEnterprise mobile app developers
Tech & specs
Technology stack
Cloud-native infrastructure (AWS)Real-time event processingMachine learning for probabilistic attributionREST APIs and SDKs (iOS, Android, Web, React Native, Flutter, Unity)Webhook and data pipeline integrationsSKAdNetwork integration frameworkPrivacy-preserving measurement techniques
Security & compliance
SOC 2 Type IIGDPRCCPACOPPAApple App Tracking Transparency (ATT) compliantSKAdNetwork certified