Branch

Market leader in mobile deep linking; top-tier competitor in mobile measurement and attribution alongside AppsFlyer, Adjust, and Singular

Branch (formerly Branch Metrics) is a mobile growth platform that provides deep linking, mobile attribution, and analytics infrastructure to help brands acquire, engage, and retain mobile users. Founded in 2014 and headquartered in Mountain View, California, Branch serves over 100,000 customers and reaches approximately 3.5 billion users globally. Its core technology enables seamless user experiences across apps, web, and other digital channels by ensuring links route users to the right content regardless of device, platform, or install state. Branch's product suite spans deep linking (Universal Ads, Journeys web-to-app banners), mobile measurement and attribution, and engagement analytics. The platform is widely regarded as the industry standard for mobile deep linking infrastructure, and its attribution capabilities compete directly with AppsFlyer, Adjust, and Singular in the mobile measurement partner (MMP) space. Branch differentiates itself through its cross-platform identity graph, which stitches together user journeys across web and app touchpoints with high accuracy. Privately held and having raised approximately $667 million in funding, Branch has maintained independence in a consolidating market. Under CEO David Karnstedt, who joined in May 2024, the company continues to expand its measurement and engagement offerings. Branch is a certified Apple Search Ads partner and Meta MMP, and integrates with virtually every major ad network, analytics platform, and marketing cloud, making it a foundational layer in the modern mobile marketing stack.