Facebook Audience Network

One of the largest mobile ad networks globally, leveraging Meta's first-party data to extend advertiser reach beyond Facebook and Instagram to third-party apps and mobile websites.

Facebook Audience Network, now operating as Meta Audience Network following the 2022 rebrand aligned with Meta's corporate identity shift, is Meta's mobile advertising network that enables advertisers to extend their Facebook and Instagram campaigns beyond Meta's own platforms to thousands of third-party apps and mobile websites. The network allows publishers to monetize their apps and sites using Meta's demand, while giving advertisers broader reach using the same creative assets and targeting capabilities they use on Facebook and Instagram. The platform offers multiple ad formats including banner ads, interstitial ads, native ads, and rewarded video ads, making it versatile for both publishers and advertisers across a wide range of app categories. Advertisers benefit from Meta's industry-leading audience data and targeting infrastructure — including interest-based, behavioral, and demographic targeting — applied to inventory outside of Meta's own properties. This makes it one of the most data-rich mobile ad networks available. In the AdTech ecosystem, Meta Audience Network (formerly Facebook Audience Network) occupies a significant position as one of the largest mobile ad networks globally, competing directly with Google AdMob, Apple Search Ads, and other major mobile monetization platforms. Its deep integration with Meta's advertising ecosystem gives it a structural advantage in targeting precision, though it has faced headwinds from Apple's App Tracking Transparency (ATT) framework introduced in 2021, which significantly impacted its ability to track users across apps on iOS devices.