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Brief
Facebook Audience Network was rebranded to Meta Audience Network (Jan 2022)— see Meta Platforms for current status.
Facebook Audience Network

Facebook Audience Network

Mobile AdvertisingProduct· part of Meta Platformsfacebookaudiencenetwork.com

Facebook Audience Network, now operating as Meta Audience Network, was a third-party ad network launched in 2014 as an in-app advertising network for mobile apps that leveraged targeting data from Facebook's own platforms — including Facebook, Messenger, and Instagram — to serve ads both on and off Facebook properties.

Last updated Oct 13, 2026 by ATDb automated enrichment

Founded
2014
HQ
Menlo Park, California, United States
Parent
Meta Platforms
Connections
60

AI-drafted from public sources8 sources cited

At a glance

Employees
10000+
Funding
$50M
Revenue
Part of Meta's $100B+ annual revenue
Stock
META
45integrations12competitors1corporate family
Mobile Ad PlatformAd NetworkPerformance Marketing

About

A leading mobile ad network leveraging Meta's first-party data to extend advertiser reach beyond Meta's owned-and-operated properties into third-party apps and websites.

Facebook Audience Network, now operating as Meta Audience Network, was a third-party ad network launched in 2014 as an in-app advertising network for mobile apps that leveraged targeting data from Facebook's own platforms — including Facebook, Messenger, and Instagram — to serve ads both on and off Facebook properties. It extended advertiser reach beyond Meta's owned platforms by delivering ads across a network of third-party apps and websites, proving highly effective for objectives such as app installs and engagement. The network offered advertisers the same targeting capabilities as standard Facebook social advertising and provided consistent measurement tools, ensuring continuity across campaigns. For advertisers, it enabled targeted off-Facebook placements at a reasonable price, while for publishers it opened a new revenue stream through Facebook's advertiser demand. Source 1: lunio.ai — What is Facebook Audience Network? Source 2: adpushup.com — Facebook Audience Network to Shut Down: Mobile Web ... Source 3: klientboost.com — How to Get Results With The Facebook Audience Network

Business model

Ad Network

Target market

Enterprise, SMB, Mid-Market

What they offer

  • In-App Ads

    Native, banner, and interstitial ad formats served within third-party mobile apps using Meta audience targeting.

  • Audience-Based Targeting

    Leverages Facebook's first-party data to target users across the network based on demographics, interests, and behaviors.

  • App Install Ads

    Performance-focused ad units designed to drive mobile app installs across the network.

  • Publisher Monetization SDK

    SDK enabling third-party app and web publishers to integrate Meta Audience Network demand into their inventory.

Key features

Access to Meta's first-party audience data for off-Facebook targetingConsistent measurement and attribution across Facebook and Audience Network campaignsMultiple ad formats including native, banner, interstitial, and rewarded videoUnified campaign management through Meta Ads ManagerPublisher monetization via Meta's advertiser demand

Use cases

Mobile app install campaignsApp re-engagement and retargetingBrand awareness across third-party mobile appsPublisher app and website monetizationExtending Facebook campaign reach to off-platform audiences

Customer segments

Mobile app advertisersPerformance marketersMobile app publishersE-commerce brandsGaming companies

Tech & specs

Technology stack

Meta Ads ManagerFacebook PixelMeta SDK for publishersMobile measurement partners (MMPs)

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

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