Facebook Audience Network

One of the largest mobile ad networks globally, leveraging Meta's first-party data to extend advertiser reach beyond owned properties

Meta Audience Network (originally launched as Facebook Audience Network in 2014) is Meta's extended advertising network that allows advertisers to reach users beyond Facebook and Instagram by placing ads within third-party mobile apps and mobile websites. The network enables app developers and publishers to monetize their inventory using the same targeting signals and creative formats available on Meta's owned platforms, including banner ads, interstitials, native ads, and rewarded video. Rebranded in 2022 as part of Meta's broader corporate identity shift from Facebook, Inc. to Meta Platforms, the product continues to operate under the Meta Audience Network name. In the AdTech ecosystem, Meta Audience Network occupies a significant position as one of the largest mobile ad networks globally, leveraging Meta's unparalleled first-party data and identity graph to deliver highly targeted advertising at scale outside of its owned properties. Advertisers benefit from audience extension using Facebook's demographic, behavioral, and interest-based targeting, while publishers gain access to premium demand from Meta's massive advertiser base. The network supports multiple ad formats optimized for mobile environments, making it particularly valuable for performance-driven campaigns. The platform competes directly with Google AdMob, AppLovin, Unity Ads, and ironSource in the mobile app monetization space. Its core competitive differentiation lies in Meta's rich identity data and cross-platform measurement capabilities. Publishers integrate via the Audience Network SDK, and advertisers manage campaigns through Meta Ads Manager, making the product deeply embedded in Meta's broader advertising infrastructure. The network is a meaningful contributor to Meta's overall advertising revenue, which exceeded $130 billion annually as of recent reporting.