Moloco

Leading machine learning-powered performance marketing platform with strong presence in mobile app user acquisition and retail media

Moloco is a machine learning-driven mobile advertising platform founded in 2013 that specializes in performance marketing and programmatic advertising solutions. The company leverages advanced machine learning algorithms to help mobile app developers, e-commerce platforms, and brands acquire and retain users through highly targeted advertising campaigns. Moloco's technology focuses on predictive bidding and user acquisition optimization, processing billions of ad requests daily across its platform. Moloco operates several key products including Moloco Cloud DSP (a self-serve demand-side platform), Moloco Retail Media Platform (for e-commerce marketplaces), and Moloco Commerce Media (for streaming and on-demand platforms). The company has established itself as a significant player in the performance marketing space, particularly serving growth-stage companies and enterprises that need scalable user acquisition solutions. Moloco raised substantial funding and achieved unicorn status, positioning itself as a major competitor to established players in the mobile advertising and retail media space.