Moloco

A leading independent machine learning-powered DSP and commerce media platform, known for privacy-safe performance advertising at scale

Moloco is an AI-native performance advertising company that brings machine learning-powered advertising capabilities to the open internet.¹ It operates two businesses on a shared AI platform: Moloco Ads, a performance advertising product for mobile app marketers, and Moloco Commerce Media, a retail media platform for retailers and marketplaces.¹ Moloco Ads helps apps acquire, retain, and re-engage high-value users, extending marketers' channel strategies with incremental reach and real-time optimization across a network that reaches more than 2 billion people daily through over 2.9 million independent apps.¹ Moloco Commerce Media enables retailers and marketplaces to build and grow ad businesses by leveraging first-party shopper data and their own digital surfaces to generate better outcomes for advertisers, shoppers, and the retailers themselves.¹ The channels Moloco serves span mobile apps, connected TV, and retail media.¹ All products are powered by CARA (Compound Ad Recommendation Architecture), an AI system developed over more than a decade that learns continuously across billions of daily events, with specialized models that reinforce one another as the system grows.¹ Source 1: moloco.com — About Moloco | AI Advertising for the Open Internet