Moloco

Leading independent ML-powered DSP and retail media platform, recognized as a unicorn and key challenger to established mobile marketing platforms

Moloco is a leading machine learning and AI-powered advertising technology company that helps businesses grow through programmatic advertising. The company's core platform leverages proprietary ML models to optimize ad performance across mobile user acquisition, app monetization, and retail media — enabling advertisers to reach high-value users and publishers to maximize revenue from their inventory. Moloco's technology is distinguished by its ability to build and deploy custom ML models for each customer, rather than relying on a one-size-fits-all approach, which drives superior return on ad spend (ROAS) and lifetime value (LTV) predictions. Moloco serves a diverse range of clients including mobile app developers, streaming platforms, and retail media networks. Its flagship products include Moloco Cloud DSP for user acquisition, Moloco Commerce Media for retail media network enablement, and Moloco Streaming Monetization for connected TV and OTT platforms. The company has positioned itself as a privacy-first, first-party data-driven alternative in a post-IDFA, post-cookie advertising landscape, making it particularly relevant as the industry shifts away from third-party tracking. Moloco has grown into a significant player in the global AdTech ecosystem, having raised substantial venture funding and achieving unicorn status. The company competes with major DSPs and mobile marketing platforms such as AppLovin, IronSource, and The Trade Desk, differentiating itself through deep ML expertise, transparent pricing, and a strong focus on performance outcomes. Moloco has expanded its footprint globally with offices across North America, Asia, and Europe, and serves customers ranging from gaming companies to major e-commerce platforms.