Moloco
Moloco uses proprietary machine learning to help businesses acquire high-value users and maximize ad revenue at scale, without relying on third-party data or identifiers.
Last updated May 30, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Programmatic Advertising / Mobile Marketing / Commerce Media
- Business Model
- SaaS / Usage-based
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $210M+
- Revenue Range
- $200M–$500M
- API Available
- Yes
A top-tier independent ML-powered DSP and commerce media platform, competing with major ad tech players in mobile UA, retail media, and streaming monetization
Moloco is a leading machine learning and programmatic advertising company founded in 2013, headquartered in Redwood City, California. The company leverages proprietary ML technology to deliver performance-driven advertising solutions across mobile user acquisition, retargeting, and monetization. Moloco's core platform, the Moloco Cloud DSP, enables mobile app developers and digital businesses to acquire high-value users at scale by optimizing in real time across billions of ad auctions using first-party data signals. Moloco has expanded beyond mobile app marketing into commerce media and streaming, offering solutions for retail media networks and connected TV (CTV) advertisers. Its Retail Media Platform allows e-commerce marketplaces and retailers to build and operate their own advertising businesses, while its Streaming Monetization product helps OTT and streaming platforms maximize ad revenue. This diversification positions Moloco as a full-stack ML advertising infrastructure provider rather than just a mobile DSP. The company has achieved significant scale, reportedly processing over 1 trillion ad requests per month and operating across major global markets including North America, Asia-Pacific, and Europe. Moloco is backed by prominent investors including Tiger Global Management and has been recognized as one of the fastest-growing companies in AdTech. Its emphasis on privacy-safe, ML-driven optimization without reliance on third-party cookies or device identifiers gives it a strong competitive position in the post-IDFA and cookieless advertising landscape.
Moloco Cloud DSP
A demand-side platform powered by ML that enables mobile app advertisers to run performance-based user acquisition and retargeting campaigns at global scale.
Moloco Retail Media Platform
An end-to-end solution that allows e-commerce marketplaces and retailers to build, operate, and monetize their own advertising businesses using ML optimization.
Moloco Streaming Monetization
A programmatic ad monetization solution for OTT and streaming platforms, enabling them to maximize ad revenue through ML-driven auction optimization.
Moloco Commerce Media
A broader suite enabling digital platforms to unlock advertising revenue by leveraging their first-party data and ML-powered targeting capabilities.