Moloco

Leading independent ML-powered DSP for mobile user acquisition and retail media infrastructure, competing with AppLovin and Google UAC

Moloco (Machine Learning and Optimization Company) is a leading performance advertising platform founded in 2013 and headquartered in Redwood City, California. The company leverages proprietary machine learning technology to help mobile app developers, e-commerce marketplaces, and streaming platforms acquire high-value users and maximize return on ad spend. Moloco's core platform processes billions of data signals in real time to optimize ad delivery across mobile channels, enabling advertisers to achieve measurable, performance-driven outcomes rather than relying on traditional impression-based metrics. Moloco operates across two primary product lines: Moloco Cloud DSP, a demand-side platform for mobile user acquisition, and Moloco Commerce Media, which enables retail and e-commerce platforms to build and monetize their own advertising businesses. The company has expanded significantly into the retail media space, positioning itself as a key enabler for companies like Shopee, Musinsa, and other marketplace operators looking to launch first-party ad networks powered by ML. This dual focus on performance UA and retail media infrastructure distinguishes Moloco from pure-play DSPs. Moloco has grown into a global operation with offices across the United States, South Korea, Japan, Singapore, Germany, and the United Kingdom. The company is backed by major investors including Tiger Global, Smilegate Investment, and DST Global, and has achieved significant scale processing trillions of ad requests annually. Moloco is widely regarded as one of the most technically sophisticated independent DSPs in the mobile advertising ecosystem, competing directly with AppLovin, IronSource, and Google UAC while also carving out a unique niche in the retail media infrastructure market.