Moloco

Leading independent ML-powered programmatic advertising platform for mobile user acquisition and commerce media, competing against major walled gardens and DSPs

Moloco is a leading machine learning and programmatic advertising company founded in 2013, headquartered in Redwood City, California. The company leverages proprietary ML technology to deliver performance-driven advertising solutions across mobile user acquisition, app monetization, and commerce media. Moloco's core platform processes massive amounts of first-party data in real time to optimize ad targeting, bidding, and delivery at scale — enabling advertisers to acquire high-value users and publishers to maximize revenue without relying on third-party identifiers. Moloco operates across three primary product lines: Moloco Ads (mobile user acquisition for app marketers), Moloco Cloud DSP (a programmatic demand-side platform), and Moloco Commerce Media (enabling e-commerce platforms and marketplaces to build their own retail media networks). The company has positioned itself as a privacy-forward alternative to walled gardens like Meta and Google, using on-device signals and first-party data to power its ML models. This approach has become increasingly relevant in a post-IDFA, privacy-first advertising landscape. Moloco has grown significantly in recent years, serving major global clients including Shopee, Meituan, and various top-tier mobile gaming and e-commerce companies. The company has expanded its footprint across North America, Asia-Pacific, and Europe, and is widely regarded as one of the most technically sophisticated independent performance advertising platforms in the market. Moloco competes with major DSPs and mobile marketing platforms while differentiating through its ML-first architecture and commerce media capabilities.