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Pinterest Performance+

Performance AdvertisingProduct· part of Pinterest Inc.

AI-powered performance advertising on Pinterest's high-intent discovery platform, enabling brands to drive measurable conversions and ROAS through smart bidding, generative AI creative, and automated optimization — without the noise of traditional social feeds.

Last updated Jul 24, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026

Founded
2024
HQ
San Francisco, California, United States
Parent
Pinterest Inc.
Connections
21

At a glance

Employees
5001-10000
Revenue
Part of Pinterest Inc. total revenue (~$3.5B annually as of 2024)
Stock
PINS
10integrations10competitors1corporate family
AI-Powered PlatformPerformance Marketing

About

Pinterest's flagship performance ad product competing directly with Meta Ads and TikTok for Business for lower-funnel conversion budgets

Pinterest Performance+ is an AI-driven performance advertising suite launched by Pinterest on October 1, 2024, representing a significant strategic pivot for the platform from primarily upper-funnel brand awareness to full-funnel performance marketing. The suite bundles several advanced capabilities including Smart Bidding, ROAS (Return on Ad Spend) bidding, generative AI-powered lifestyle creative generation, and automated A/B testing — enabling advertisers to drive measurable conversions and sales outcomes directly within the Pinterest ecosystem. At launch, the product was made available across nine markets: the United States, United Kingdom, Canada, Australia, France, Germany, Mexico, Brazil, and Japan.

Business model

Advertising Platform (CPC/CPA/ROAS-based performance advertising)

Target market

SMB and Enterprise advertisers seeking performance-driven outcomes

What they offer

  • Smart Bidding

    AI-driven automated bidding that optimizes toward conversion goals in real time, reducing manual bid management.

  • ROAS Bidding

    Return on Ad Spend bidding mode that allows advertisers to set target ROAS and let Pinterest's algorithm optimize delivery accordingly.

  • Generative AI Lifestyle Creative

    AI-powered creative tool that generates contextually relevant lifestyle imagery for ads, reducing production costs and enabling rapid creative iteration.

  • Automated A/B Testing

    Built-in experimentation framework that automatically tests creative and targeting variations to surface best-performing combinations.

  • Performance+ Campaigns

    Unified campaign type combining smart bidding, automated targeting, and AI creative into a streamlined, conversion-focused campaign structure.

Key features

AI-powered Smart Bidding for automated conversion optimizationROAS-target bidding for revenue-focused campaignsGenerative AI lifestyle image creation for ad creativeAutomated A/B testing and creative experimentationFull-funnel campaign support from awareness to conversionMulti-market availability across 9 countries at launchIntegration with Pinterest's high-intent shopping and discovery contextAutomated audience targeting and expansion

Use cases

E-commerce conversion and direct-response advertisingRetail and CPG product discovery and purchase drivingFashion and home décor brand performance campaignsTravel and lifestyle advertiser ROAS optimizationSMB advertisers seeking automated, low-touch performance campaignsEnterprise brands diversifying performance budgets beyond Meta and TikTok

Customer segments

E-commerce and DTC brandsRetail advertisersFashion and apparel brandsHome and lifestyle brandsTravel and hospitality advertisersSMB advertisers seeking automated performance solutionsEnterprise performance marketing teams

Tech & specs

Technology stack

Generative AI image generation modelsMachine learning bidding algorithmsPinterest's proprietary interest and shopping graphAutomated experimentation and A/B testing infrastructurePinterest Ads APIConversion tracking and measurement infrastructure

Security & compliance

GDPRCCPAPinterest Advertising Guidelines

Deployment

Cloud

API

Yes

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Pinterest Performance+