Taboola

Market leader in content discovery and native advertising platforms alongside Outbrain

Taboola is a leading content discovery and native advertising platform that uses artificial intelligence and machine learning to recommend personalized content to users across a vast network of premium publishers. Founded in 2007, the company serves over 9,000 advertisers and works with more than 9,000 digital properties including major publishers like USA Today, NBC News, Bloomberg, The Weather Channel, and Business Insider. Taboola's platform analyzes user behavior and engagement patterns to deliver relevant sponsored content and editorial recommendations that appear as widgets at the bottom of articles and throughout publisher websites. As a publicly-traded company (NASDAQ: TBLA since 2021), Taboola is one of the largest players in the native advertising and content recommendation space, competing directly with Outbrain. The company processes over 500 billion content recommendations monthly to approximately 500 million daily active users. Taboola has expanded beyond traditional content discovery into video advertising, e-commerce solutions (Taboola Shopping), and publisher monetization tools. The platform operates on a performance-based model where advertisers pay for clicks or conversions, while publishers receive a revenue share for hosting Taboola's recommendation widgets on their sites.