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Taboola

Taboola

Native Advertising & Content Discoverytaboola.com

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties.

Last updated Oct 11, 2026 by the ATDb Editorial Team · Connections updated Oct 14, 2026

In the news
Founded
2007
HQ
New York, New York, United States
Connections
107

AI-drafted from public sources19 sources cited

At a glance

Employees
1001-5000
Funding
$160M+
Revenue
$1.4B–$1.6B
Stock
TBLA
34integrations24competitors1corporate family1partners
Native AdvertisingAI-Powered PlatformContent Discovery

About

One of the two dominant global native advertising and content recommendation platforms on the open web, alongside Outbrain

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties. Audience targeting capabilities include Predictive Audiences, which uses AI and machine learning to identify new user segments from existing conversion data, as well as contextual targeting based on page content — all functioning independently of third-party cookies. For publishers, Taboola offers monetization, AI-driven content personalization, push-notification re-engagement, and audience-insight tools. Thousands of businesses advertise directly through Realize, Taboola's ad platform, reaching approximately 600 million daily active users, while publishers such as NBC News and Yahoo, and OEMs including Samsung and Xiaomi, use Taboola's technology to grow their audiences and revenue. In a notable commercial partnership, Taboola signed a 30-year exclusive agreement with Yahoo to power native advertising across all of Yahoo's digital properties globally, including Yahoo Finance, Yahoo Sports, Yahoo News, AOL, and Engadget. Source 1: wikipedia.org — Taboola Source 2: builtinnyc.com — Advertising Account Manager, Growth - Taboola

Business model

Marketplace

Target market

Enterprise

What they offer

  • Taboola Feed

    Infinite-scroll content feed embedded within publisher pages, delivering personalized sponsored and editorial content recommendations

  • Taboola Ads

    Self-serve and managed advertising platform enabling brands and performance marketers to run native ad campaigns across Taboola's publisher network

  • Taboola News

    Content recommendation product for mobile operators and OEM devices, surfacing personalized news and content on device home and lock screens

  • Connexity

    Performance marketing and e-commerce advertising platform acquired in 2021, connecting retailers with high-intent shoppers across the web

  • Taboola Newsroom

    Editorial analytics and audience intelligence tool for publishers to optimize content strategy and audience engagement

  • Realize (formerly Taboola for Advertisers)

    Advertiser-facing platform for campaign management, audience targeting, and performance optimization across the open web

  • Taboola Audiences

    First-party data and audience targeting solution enabling advertisers to reach specific user segments based on behavioral and contextual signals

Key features

AI-powered personalized content recommendation engineMassive premium publisher network with exclusive partnershipsNative ad formats blending seamlessly with editorial contentReal-time bidding and programmatic buying capabilitiesFirst-party data and contextual targetingPerformance optimization with CPC, CPA, and ROAS biddingCross-device audience targetingEditorial analytics via Taboola NewsroomE-commerce and shopping intent targeting via ConnexityApple News exclusive partnership

Use cases

Publisher content monetization and revenue diversificationBrand awareness campaigns via native advertisingPerformance marketing and lead generationE-commerce product discovery and shopping adsAudience retargeting across the open webContent amplification for editorial and branded contentMobile operator and OEM content discovery on devices

Customer segments

Premium digital publishersPerformance marketers and direct response advertisersBrand advertisers and agenciesE-commerce retailersMobile operators and OEMsSMB advertisers via self-serve platform

Tech & specs

Technology stack

Deep learning and machine learning recommendation algorithmsReal-time bidding (RTB) infrastructureBig data processing (Hadoop, Spark)Cloud infrastructure (AWS)Contextual AI and natural language processingFirst-party data management platformJavaScript SDK for publisher integration

Security & compliance

GDPRCCPAIAB TCF 2.0SOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2007 · Founded
  2. 2021Absorbed Skimlinks
Connection details
See alternatives to Taboola See integrations with Taboola (34) See people at Taboola (2)

Explore further

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