Native Advertising

Bing Ads, now known as Microsoft Advertising, was an online advertising platform developed by Microsoft in which advertisers bid to display advertisements to web users.

LinkedIn Marketing Solutions is a comprehensive suite of products and services that enables marketing agencies and businesses to reach targeted professional audiences, offering tools to create and manage campaigns, track performance, and measure ROI.

MGID is an AI-driven native advertising company operating on a global scale, connecting brands and publishers across the open web through performance-focused ad solutions.

Revcontent is a monetization and recommendation engine that connects advertisers with highly engaged audiences across leading publisher sites on the open web.

Taboola is a publicly traded advertising technology company headquartered in New York City, founded in 2007 by Adam Singolda, that operates a digital advertising platform connecting advertisers with audiences across a network of publisher websites and digital properties.

Zemanta is a native advertising and content-recommendation technology company, best known for Zemanta One, a self-serve programmatic demand-side platform (DSP) for native advertising.

ChatGPT is a conversational AI platform developed by OpenAI that hosts the first major form of AI advertising inside a large language model, displaying sponsored placements matched to the topics users are actively exploring.

Content.ad is a digital advertising technology platform specializing in content discovery and native advertising solutions that connect publishers with advertisers through non-intrusive, performance-driven ad formats. The company operates a dual-sided marketplace where publishers can monetize their digital properties while advertisers gain access to premium inventory across a distributed network of publisher sites. Content.ad's core offering centers on native advertising units and content rec...

Google AdSense is an advertising network operated by Google that enables website publishers to serve targeted text, image, video, and interactive media ads matched to their site's content and audience.

Microsoft Audience Network (MSAN) is a premium native and display advertising network, structurally separate from the Microsoft Search Network, that serves audience ads across Microsoft-owned and partner properties.

News Corp is a media company that has expanded its business to encompass online real estate services, digital ad tech, and marketing solutions.

Outbrain, now operating as Teads, was a web recommendation platform founded in 2006 and headquartered in New York City.

Quora is a knowledge-sharing platform where users ask questions, share insights, and explore diverse perspectives, attracting over 400 million monthly unique visitors.

Sharethrough, now operating as Equativ following a merger announced in June 2024, was one of the top independent omnichannel ad exchanges.

TripleLift operates under a majority investment from Vista Equity Partners, a global investment firm focused on enterprise software, data, and technology-enabled businesses, which partnered with the company to drive further innovation and accelerate global growth.

Adyoulike is a leading native advertising platform that connects publishers and advertisers through AI-powered, contextually relevant ad placements at scale.

Bidtellect was a programmatic native advertising platform specializing in native demand-side platform (DSP) technology, acquired by Harte-Hanks in 2021.

A digital sports media brand owned by Warner Bros. Discovery, now part of Skydance, that delivers sports news, highlights, and original content primarily to millennial and Gen Z audiences through mobile and social platforms.

Dianomi is a specialized content recommendation and native advertising platform that operates within the premium publishing ecosystem. Founded in 2003 and headquartered in London, UK, the company has established itself as a leading provider of AI-powered content discovery solutions specifically tailored for financial services, business, and investment-focused publishers. Unlike general content recommendation platforms, Dianomi focuses exclusively on premium, high-quality publishers, ensuring ...

A leading digital health media company operating consumer health websites and providing healthcare marketing solutions for pharmaceutical and healthcare brands.

Flipboard is a content curation and social magazine platform that connects publishers and advertisers with highly engaged readers through personalized news feeds and interest-based targeting.

Giphy is the world's largest GIF search engine and animated content platform, enabling brands and developers to integrate GIFs, stickers, and short-form video into digital experiences.

Healthline Media is a leading digital health publisher providing consumer health information and operating advertising-supported health content websites.

Intango is an Israeli ad technology company providing performance marketing, content recommendation, and search advertising solutions. Intango operates IntangoMedia and acquired Reignn (formerly Kumma) in 2023 for $10M, expanding its US footprint and digital publishing portfolio. The company has been associated with made-for-advertising (MFA) practices in industry coverage.

EvaDav is a native advertising network specializing in push notifications, native ads, and popunder formats with a focus on performance marketing.

Lumenad was an advertising intelligence platform that unified cross-channel campaign data into a single workspace, helping media teams streamline reporting and optimization.

MediaLab — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Seeding Alliance is a content distribution and native advertising network operating primarily in German-speaking markets. The platform connects advertisers with premium publishers for sponsored content placement and provides content amplification services with performance tracking.

A native advertising platform specializing in content recommendation and performance-based advertising solutions for publishers and advertisers.

Nativo is an AdTech platform that helps brands and publishers create and distribute native advertising content across digital channels.

Rotten Tomatoes is a leading entertainment review aggregation website that monetizes through advertising and serves as a content discovery platform for movies and TV shows.

Telegram is a cloud-based instant messaging and voice over IP service. While primarily known as a consumer messaging app, Telegram has also developed an advertising platform that allows businesses to reach their target audience through sponsored messages and other ad formats.

English news-aggregator (overseas Toutiao). Launched 2015. Shut down June 5, 2020.

Aotter is a Taiwan-based mobile-first native advertising platform operating across Southeast Asia and Greater China. It provides a programmatic native ad network called TREKAds that serves contextually relevant ads within mobile apps and news feeds, with strong publisher monetization tools for APAC markets.

The BBC (British Broadcasting Corporation) is the UK's public service broadcaster that operates BBC Studios and BBC Advertising, offering premium brand-safe inventory across its global digital and broadcast platforms.

BBC News is the world's largest broadcast news organisation, operating a global digital news platform with significant advertising and sponsorship opportunities across its owned-and-operated properties.

BBC Studios is the commercial arm of the BBC, licensing and distributing world-class content globally while offering premium advertising solutions across its international digital and broadcast properties.

Bloomberg is a global financial data and media powerhouse that operates a significant advertising business through Bloomberg Media, reaching high-net-worth professionals and decision-makers worldwide.

Bloomberg Media is the global media and advertising arm of Bloomberg LP, offering premium business and financial news audiences to advertisers across digital, TV, radio, and live events.

BuzzFeed is a digital media and entertainment company that monetizes massive audience reach through native advertising, branded content, and programmatic display across its portfolio of lifestyle and news properties.

Carambola Media is an Israeli-founded content monetization and native advertising platform that uses AI to match contextually relevant editorial content recommendations and branded content to publisher audiences. The platform operates a content discovery network that helps publishers increase engagement and generate revenue through native ad placements that blend with editorial environments. Carambola focuses on premium publisher partnerships and brand-safe contextual matching.

Global media company behind Vogue, The New Yorker, GQ and Wired, led by CEO Roger Lynch.