Kevel
Enables companies to build and control their own ad platforms using flexible APIs and infrastructure, allowing them to monetize first-party data while maintaining full control over the user experience and data.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- Ad Server Infrastructure / API-based Ad Technology
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 51-200
- Funding
- $28M
- Revenue Range
- $10M-$50M
- API Available
- Yes
Market Position
Leading provider of API-first ad serving infrastructure for custom ad platforms
Overview
Kevel (formerly Adzerk) is an infrastructure-as-a-service AdTech company that provides APIs and tools for building custom ad platforms. The company enables publishers, marketplaces, and retailers to create their own server-side ad serving solutions without building the infrastructure from scratch. Kevel's platform is designed for companies that want to maintain control over their advertising technology while monetizing their first-party data through native advertising experiences. Kevel positions itself as an alternative to traditional third-party ad networks by empowering companies to build their own ad businesses. Their API-first approach appeals to technical teams at e-commerce platforms, retail media networks, and content publishers who want customizable ad solutions. The company rebranded from Adzerk to Kevel in 2020 to better reflect its focus on providing the infrastructure layer for ad platforms rather than being an ad network itself.
Products & Features
Decision API
Core ad serving API that determines which ads to show based on targeting rules and business logic
Management API
API for managing campaigns, creatives, flights, and other ad operations programmatically
Reporting API
Analytics and reporting capabilities for tracking ad performance and revenue metrics
Kevel Retail Media Cloud
Purpose-built solution for retailers and marketplaces to launch retail media networks
Key Features
Server-side ad servingReal-time decisioning engineFlexible targeting and prioritization rulesNative ad supportFirst-party data activationCustom reporting and analyticsMulti-format ad supportAPI-first architectureWhite-label capabilities
Use Cases
Retail media networks for e-commerce platformsSponsored content for publishersMarketplace advertising for two-sided platformsIn-app advertising for mobile applicationsNative advertising for content sitesB2B advertising platformsAffiliate marketing platforms
Customer Segments
E-commerce and retail companiesOnline marketplacesPublishers and media companiesMobile app developersB2B platformsSocial networks and community platforms