Shopify AR

Native AR commerce feature embedded within the world's leading SMB e-commerce platform, offering broad accessibility without additional cost for Shopify merchants

Shopify AR is a native feature within the Shopify e-commerce platform that enables merchants to upload and display 3D models and augmented reality experiences for their products. Launched as part of Shopify's broader push into immersive commerce, it allows shoppers to visualize products in their real-world environment using their smartphone cameras before making a purchase, reducing return rates and increasing buyer confidence. The feature integrates directly into Shopify product pages without requiring third-party apps or plugins for basic functionality. Merchants can upload 3D models in formats like GLB and USDZ, and Shopify automatically serves the appropriate AR experience depending on the device — ARKit for iOS and Scene Viewer for Android. Shopify has also partnered with 3D modeling services to help merchants create assets more easily. Within the AdTech and commerce ecosystem, Shopify AR represents the convergence of immersive media and e-commerce, competing with similar offerings from Amazon (View in 3D), Google (AR in Search), and dedicated AR commerce platforms like Vertebrae (acquired by Snap) and Threekit. As AR commerce becomes a differentiator in online retail, Shopify AR positions the platform as a forward-looking solution for merchants seeking to close the gap between physical and digital shopping experiences.