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Commerce Technology encompasses a diverse set of platforms and solutions that enable, enhance, and optimize the buying and selling of goods across digital channels. Companies in this category address fundamental e-commerce challenges including storefront creation and management, marketplace operations, product visualization, inventory handling, and transaction processing. The category spans multiple business models—from open-source e-commerce platforms like PrestaShop and Shopware that power independent merchants, to specialized marketplaces like Reverb and Redbubble that aggregate niche communities, to social commerce platforms like Poshmark and Mercari that blend community engagement with transactional capability. These solutions collectively solve the problem of democratizing digital retail, enabling businesses of all sizes to reach customers globally while managing the operational complexity of modern commerce. Within the broader AdTech ecosystem, Commerce Technology serves as a critical bridge between advertising exposure and actual conversion. As brands increasingly seek to measure return on ad spend and attribute revenue to specific marketing efforts, the infrastructure that powers seamless shopping experiences becomes integral to campaign effectiveness. These platforms generate valuable first-party data on consumer behavior, preferences, and purchase intent that can inform targeting and personalization strategies. Additionally, they provide the technical foundation for emerging advertising formats such as shoppable content, live commerce, and interactive product discovery—capabilities that compress the distance between ad engagement and purchase completion. Current dynamics within the category reveal a pronounced shift toward experiential and immersive commerce technologies. The prominence of 3D visualization, augmented reality, and virtual showroom solutions from companies like Marxent and Obsess reflects growing recognition that digital shopping experiences must replicate or exceed the engagement value of physical retail. Simultaneously, there is notable emphasis on visual AI and computer vision capabilities, exemplified by Malong Technologies, which enable automated product recognition, quality assurance, and enhanced search functionality. The prevalence of social and community-driven commerce platforms also underscores a market trend toward making shopping more interactive and socially embedded, moving beyond transactional efficiency toward entertainment and peer influence as drivers of purchase behavior.
E-commerce Platform / Digital Commerce Solutions
Adobe Commerce, formerly known as Magento, is a comprehensive enterprise-grade e-commerce platform that empowers businesses to create, manage, and scale online stores with advanced customization capabilities. As part of Adobe's Experience Cloud suite, it combines robust e-commerce functionality with powerful marketing, analytics, and content management tools to deliver personalized shopping experiences across multiple channels. The platform serves businesses of all sizes, from mid-market comp...
E-commerce Platform / Marketplace Technology
Mirakl is a leading global marketplace platform provider, empowering both B2B and B2C organizations to launch and grow their own branded digital marketplaces.
E-commerce Platform / Digital Commerce
Oracle Commerce is an enterprise-grade e-commerce platform that enables businesses to deliver personalized, seamless shopping experiences across all digital touchpoints. As part of Oracle's Customer Experience (CX) Cloud Suite, Oracle Commerce provides a comprehensive solution for B2B and B2C organizations to build, manage, and optimize their online stores with advanced capabilities in content management, merchandising, order management, and customer engagement. The platform leverages Oracle'...
Product Feed Management / Product Information Management
Productsup is a leading provider of product-to-consumer (P2C) software that enables brands, retailers, and digital marketplaces to optimize their product content and distribution across all digital channels.
E-commerce Platform / Digital Commerce
Salesforce Commerce Cloud is an enterprise-grade, cloud-based e-commerce platform that empowers businesses to deliver seamless shopping experiences across all digital channels. As part of the Salesforce Customer 360 ecosystem, Commerce Cloud provides a unified solution for B2C and B2B commerce, enabling retailers and brands to create personalized, AI-driven shopping experiences that span web, mobile, social, and in-store touchpoints. The platform combines robust commerce capabilities with pre...
Product Experience Management / Commerce Technology
Salsify is a leading product information management (PIM) and digital experience management platform that helps brands and retailers create compelling product experiences across every digital touchpoint.
Product Content Management / Commerce Data
Syndigo is a leading provider of product content and data management solutions, helping brands, distributors, and retailers deliver consistent, high-quality product information across all sales and marketing channels.
Payment Processing & Financial Technology
2Checkout is a leading global payment processing and commerce infrastructure solutions provider that enables businesses to accept online and mobile payments from customers worldwide. The platform specializes in providing comprehensive monetization solutions including payment processing, subscription billing, global tax management, and fraud prevention services. With support for multiple payment methods, currencies, and localized checkout experiences, 2Checkout serves as a complete digital com...
E-commerce Infrastructure & Logistics Technology
AfterShip is a leading provider of commerce infrastructure solutions specializing in post-purchase customer experience management. The company offers a comprehensive suite of tools that enable e-commerce businesses to track shipments, manage returns, and enhance customer communication throughout the delivery journey. With a focus on bridging the gap between online retailers and their customers during the critical post-purchase phase, AfterShip has established itself as an essential infrastruc...
Fintech - Payment Processing & Commerce Infrastructure
Checkout.com is a global payment technology company that provides comprehensive commerce infrastructure solutions designed to simplify and optimize digital payment processing for businesses worldwide. The company delivers an end-to-end platform that integrates payment gateway services, fraud prevention, risk management, and advanced analytics into a unified solution. This infrastructure enables merchants to accept, process, and manage payments across multiple channels and geographies while ma...
Content Management / MarTech Infrastructure
Cosmic JS is a leading headless CMS that provides an API-first content platform, enabling developers to build modern applications with structured content. It offers a flexible content management system for teams to create, manage, and deliver content across any digital experience.
E-commerce Platform/CMS
Pixel & Tonic is the company behind Craft CMS and Craft Commerce, providing a flexible and powerful content management system and e-commerce platform. They empower developers and businesses to build bespoke digital experiences with a focus on usability and extensibility.
Social Commerce / Fashion Resale
Depop is a global fashion marketplace app where users can buy and sell unique, pre-owned, and vintage clothing and accessories. It fosters a vibrant community, primarily among Gen Z, offering a social shopping experience focused on sustainable fashion.
E-commerce Logistics & Shipping Technology
Easyship is a cloud-based shipping and logistics management platform that serves as critical commerce infrastructure for e-commerce businesses worldwide. Founded to address the complexities of international and domestic shipping, the company provides a unified dashboard that connects online retailers with multiple courier services, automates customs documentation, and delivers transparent pricing comparisons across carriers. The platform's comprehensive approach to shipping management enables...
Digital Experience Platform / MarTech
Episerver is a prominent digital experience platform (DXP) provider that enables enterprises and mid-market organizations to deliver personalized, omnichannel customer experiences across multiple digital touchpoints. The platform integrates content management system (CMS), digital commerce, and marketing automation capabilities into a unified solution, allowing brands to create, manage, and optimize digital experiences for web, mobile, and emerging channels. With a focus on both B2B and B2C b...
B2B E-commerce/Marketplace (not traditional AdTech)
Faire is an online wholesale marketplace that connects independent retailers with emerging and established brands. It provides a platform for small businesses to discover and purchase unique products, while also offering tools and resources for brands to manage their wholesale operations and reach new buyers. The company aims to empower entrepreneurs by simplifying the wholesale buying and selling process.
Lightspeed Commerce Inc. is a leading Canadian technology company providing cloud-based point-of-sale and e-commerce software solutions. It empowers retailers, restaurants, and other businesses globally to manage sales, inventory, customer relationships, and online operations from a unified platform.
Computer Vision AI / Not primarily AdTech
Malong Technologies is a leading Chinese artificial intelligence company specializing in computer vision and deep learning. They develop AI products and solutions for visual recognition, enabling applications in retail, manufacturing, logistics, and other industries. Their technology focuses on tasks like product identification, quality inspection, and defect detection.
Visual Commerce / 3D Product Visualization
Marxent is a leading provider of 3D commerce and augmented reality (AR) solutions for retailers and manufacturers. Their 3D Cloud platform enables businesses to create, manage, and deploy 3D content for immersive shopping experiences, helping customers visualize products in their own space. They specialize in tools for selling complex products like furniture, home decor, and building materials.
E-commerce Marketplace
Mercari is a Japanese e-commerce company operating a popular C2C (consumer-to-consumer) marketplace app. It enables users to easily buy and sell new and used items, focusing on a simple and secure transaction experience. The platform is widely used in Japan and has expanded to international markets, including the US.
Experiential E-commerce / Immersive Retail Technology
Obsess is an experiential e-commerce platform that empowers brands and retailers to create interactive, shoppable virtual stores and showrooms. It leverages 3D and VR technology to deliver immersive online shopping experiences, aiming to replicate the physical store environment digitally.
Financial Technology - Cross-Border Payments & Commerce Infrastructure
Payoneer is a global financial technology company that provides cross-border payment solutions and commerce infrastructure for businesses, marketplaces, and professionals worldwide. The platform enables users to send and receive payments internationally, manage multiple currencies, and access working capital solutions. With a focus on empowering small and medium-sized businesses to participate in the global economy, Payoneer has established itself as a critical infrastructure provider connect...
Social Commerce/E-commerce Marketplace
Poshmark is a leading social marketplace for new and pre-owned fashion, home goods, and electronics. It combines the social aspects of a community with the convenience of e-commerce, allowing users to buy, sell, and share their style. The platform aims to make shopping and selling simple, fun, and social.
E-commerce Platform
PrestaShop is a leading open-source e-commerce platform that empowers businesses worldwide to create and manage their online stores. It offers a comprehensive suite of tools for product management, order processing, and marketing, enabling merchants to build and grow their online presence.
Online Travel Agency (OTA) / Travel Technology
Priceline is a leading online travel agency (OTA) and metasearch platform that revolutionized the travel booking industry with its innovative 'Name Your Own Price' model. The company operates as a consumer-facing marketplace connecting travelers with airlines, hotels, car rental agencies, and other travel service providers. Through its sophisticated pricing algorithms and extensive supplier network, Priceline enables customers to access competitive rates and exclusive deals across a comprehen...
E-commerce Marketplace / Print-on-Demand
Redbubble is a global online marketplace that connects independent artists with customers worldwide. It allows artists to upload their designs and sell them on a wide range of products, with Redbubble handling the manufacturing, shipping, and customer service.
B2B E-commerce Platform / Digital Commerce
Salesforce B2B Commerce is an enterprise-grade e-commerce platform specifically engineered for complex business-to-business transactions within the Salesforce ecosystem. As part of the broader Salesforce Customer 360 suite, this solution enables manufacturers, distributors, and wholesalers to create sophisticated digital commerce experiences that integrate seamlessly with CRM, ERP, and other enterprise systems. The platform addresses the unique challenges of B2B selling, including complex pri...
Sanity.io is a unified content platform that provides a headless content management system (CMS) and a real-time content infrastructure. It enables developers to build custom content workflows and user interfaces, allowing businesses to deliver structured content across various digital channels efficiently. Its API-first approach and flexible content modeling empower teams to manage and distribute content at scale.
Scandit is a leading enterprise technology company specializing in computer vision and augmented reality solutions. It transforms smartphones, tablets, and wearables into high-performance data capture tools, enabling barcode scanning, text recognition, and object recognition for various industries like retail, logistics, and healthcare.
E-commerce Fulfillment & Logistics Technology
ShipBob is a technology-enabled fulfillment and logistics platform that provides end-to-end commerce infrastructure solutions for e-commerce businesses. Founded to democratize access to enterprise-grade fulfillment capabilities, ShipBob operates a distributed network of fulfillment centers strategically positioned across key markets in North America and internationally. The company's platform seamlessly integrates physical fulfillment infrastructure with sophisticated cloud-based software, en...
Logistics Technology / Shipping Software / E-commerce Infrastructure
Shippo is a leading shipping and logistics technology platform that provides commerce infrastructure solutions for e-commerce businesses of all sizes. Founded to simplify the complex world of multi-carrier shipping, Shippo offers a unified API and dashboard that enables online retailers, marketplaces, and platforms to access discounted shipping rates, generate labels, track packages, and manage their entire shipping workflow seamlessly. The platform integrates with major carriers including US...
E-commerce Logistics & Shipping Software
ShipStation is a leading cloud-based shipping and order fulfillment platform that serves as critical commerce infrastructure for e-commerce businesses of all sizes. Founded to address the complex logistics challenges faced by online retailers, ShipStation provides a centralized hub for managing multi-channel order fulfillment, enabling merchants to process shipments efficiently across multiple sales channels, marketplaces, and shopping carts from a single unified interface. The platform integ...
E-commerce Technology / Augmented Reality
Shopify AR is a specialized augmented reality technology provider focused exclusively on enhancing the e-commerce experience within the Shopify ecosystem. The company delivers comprehensive AR solutions that enable online merchants to create immersive 3D product visualizations, allowing customers to virtually place and interact with products in their own physical environments before making purchase decisions. This capability directly addresses one of e-commerce's most persistent challenges: t...
Shopify Plus is an enterprise e-commerce platform designed for high-volume merchants and large businesses. It offers advanced features, scalability, and dedicated support to help brands grow and manage complex online stores. It is a premium tier of the broader Shopify platform.
E-commerce Platform
Shopware is a leading German e-commerce platform provider offering a flexible and scalable solution for online shops of all sizes. It empowers businesses to create and manage their digital storefronts with a strong focus on open-source principles and a vibrant developer community.
Financial Technology - Digital Payments & E-Wallets
Skrill is a globally recognized digital payments and commerce infrastructure provider that enables individuals and businesses to send, receive, and manage money online. As part of the broader fintech ecosystem, Skrill offers a comprehensive suite of payment solutions including digital wallet services, cross-border money transfers, cryptocurrency transactions, and merchant payment processing. The platform serves millions of users worldwide, facilitating seamless financial transactions across m...
AR/3D Product Visualization
Vertebrae is an enterprise augmented reality (AR) technology company that specializes in delivering immersive 3D and AR solutions for e-commerce and digital marketing applications. The platform empowers brands and retailers to create interactive product visualization experiences that enable customers to view and interact with products in their own physical spaces before making purchase decisions. By leveraging advanced 3D rendering and AR technology, Vertebrae addresses one of the most signif...
E-commerce / Online Retail / Home Furnishings
Wayfair is a leading e-commerce platform specializing in home goods, furniture, and décor, operating as one of the largest online-only retailers in the home furnishings sector. The company leverages a sophisticated digital marketplace model that connects consumers with thousands of suppliers, offering millions of products across multiple price points and styles. Through its data-driven approach and proprietary technology platform, Wayfair provides personalized shopping experiences, advanced v...
Website Building and Hosting
Weebly is a leading website builder and hosting platform that empowers individuals and businesses to create professional-looking websites, online stores, and blogs without any coding knowledge.
Financial Technology - Payment Processing
Worldpay is a global leader in payment processing and commerce infrastructure solutions, enabling businesses of all sizes to accept and process electronic payments across multiple channels and geographies. The company provides comprehensive payment gateway services, merchant acquiring, point-of-sale solutions, and omnichannel payment technologies that facilitate secure transactions for millions of merchants worldwide. With a robust infrastructure supporting card-present, card-not-present, and...
Product Information Management (PIM) / MarTech
Akeneo is a leading provider of product information management (PIM) solutions, helping AdTech and MarTech companies centralize and enrich their product data to deliver consistent and engaging customer experiences across multiple channels.
E-commerce Platform
BigCommerce is a leading Software-as-a-Service (SaaS) e-commerce platform that empowers businesses of all sizes to build, innovate, and grow their online stores. Founded in 2009, the company provides a comprehensive suite of tools for merchants to create and manage digital storefronts, process transactions, manage inventory, and optimize their online presence. The platform is designed to serve a diverse range of businesses from small startups to enterprise-level organizations, offering scalab...
E-commerce Marketplace Platform
Bonanza is a seller-centric online marketplace platform that positions itself as an accessible alternative to major e-commerce giants for independent sellers, small businesses, and boutique retailers. Founded on a community-driven commerce philosophy, the platform emphasizes simplified listing processes, competitive fee structures, and enhanced storefront customization capabilities that enable sellers to establish distinctive brand identities. The marketplace facilitates transactions across d...
E-commerce Platform / Headless Commerce / Composable Commerce
commercetools is a leading headless commerce platform that empowers enterprise businesses to build flexible, scalable, and innovative e-commerce experiences. By decoupling the frontend presentation layer from backend commerce functionality, commercetools enables organizations to deliver consistent shopping experiences across all digital touchpoints including web, mobile, IoT devices, and emerging channels. The platform's API-first, cloud-native architecture is built on modern microservices pr...
Enterprise Software - Product Information Management (PIM) and Product Experience Management (PXM)
Contentserv is an enterprise software provider specializing in Product Experience Management (PXM) and Product Information Management (PIM) solutions that enable businesses to orchestrate and optimize product data across omnichannel commerce environments. The company's flagship Product Experience Platform (PXP) serves as a centralized hub for managing product information, digital assets, and marketing content, allowing organizations to create consistent and compelling brand experiences across...
E-commerce Platform / Content Management System
Drupal Commerce is an open-source e-commerce framework built as a module for the Drupal content management system, providing a flexible and highly customizable platform for building online stores and digital commerce experiences. Unlike traditional out-of-the-box e-commerce platforms, Drupal Commerce takes a code-first approach that leverages Drupal's robust content management capabilities, making it particularly well-suited for organizations requiring tight integration between content and co...
E-commerce Platform
Ecwid is a cloud-based e-commerce platform that enables businesses to easily add a shopping cart to any existing website, social media page, or marketplace. It provides a comprehensive suite of tools for creating and managing online stores, processing orders, and accepting payments, empowering small and medium-sized businesses to sell products and services globally.
E-commerce Technology / Headless Commerce / Composable Commerce
Elastic Path is a leading provider of headless commerce solutions that enables enterprises and mid-market businesses to create flexible, scalable, and personalized shopping experiences across multiple channels. By decoupling the front-end presentation layer from the back-end commerce engine through an API-first architecture, Elastic Path empowers organizations to innovate rapidly on customer-facing experiences while maintaining robust commerce functionality. The platform allows businesses to ...
Product Feed Management / E-commerce Marketing Technology
Feedonomics is a leading data feed management platform that helps brands and retailers optimize their product data for improved online sales and visibility across marketplaces, shopping comparison sites, and social channels.
Gumroad is an online platform that empowers creators to sell digital products, subscriptions, and physical goods directly to their audience. It provides a simple storefront, payment processing, and audience management tools, enabling creators to build and monetize their independent businesses.
E-commerce Technology / Retail Technology / Unified Commerce Platforms
Kibo Commerce is an enterprise-level e-commerce technology provider specializing in unified commerce and headless commerce solutions for mid-market to enterprise retailers and brands. Built on a modern, cloud-native microservices architecture with an API-first approach, Kibo's platform enables businesses to deliver seamless omnichannel experiences by integrating online, mobile, and in-store operations into a cohesive ecosystem. The platform addresses complex retail scenarios including sophist...
E-commerce Platform Software
Magento is a leading open-source e-commerce platform that provides businesses with comprehensive tools to build, manage, and scale their online stores. Originally founded in 2008, Magento quickly became one of the most popular e-commerce solutions globally, known for its flexibility, extensive customization capabilities, and robust feature set. The platform serves businesses ranging from small startups to large enterprises, offering both open-source and commercial editions to meet diverse bus...
E-commerce Platform Software
Miva is a veteran e-commerce platform provider with over two decades of continuous operation, having served online retailers since the late 1990s. Originally launched as Miva Merchant, the company has evolved into a comprehensive e-commerce solution specifically designed for mid-market to enterprise-level businesses that require advanced customization capabilities beyond what template-based SaaS platforms can offer. Miva strategically positions itself as a bridge solution between simplified e...
E-commerce Platform
Mozu is an enterprise-grade, API-first e-commerce platform designed to serve mid-market to enterprise-level organizations seeking sophisticated digital commerce capabilities. The platform's headless commerce architecture enables businesses to decouple front-end customer experiences from back-end commerce functionality, providing unprecedented flexibility in delivering omnichannel shopping experiences across web, mobile, in-store kiosks, and emerging digital channels. This architectural approa...
B2B eCommerce Software
OroCommerce is a specialized provider of open-source and enterprise-grade B2B eCommerce solutions designed specifically to address the complex requirements of business-to-business transactions. As part of the Oro Inc. family of products, the platform distinguishes itself through its emphasis on flexibility, customization, and scalability, enabling organizations to build sophisticated digital commerce experiences that accommodate intricate pricing structures, multi-tiered customer hierarchies,...
Digital Experience Platform / MarTech Infrastructure
Pimcore is a leading provider of enterprise-grade open-source digital experience platform (DXP) solutions, enabling organizations to centrally manage and deliver personalized digital experiences across multiple channels. The platform uniquely combines product information management (PIM), master data management (MDM), digital asset management (DAM), content management system (CMS), and e-commerce capabilities into a unified, consolidated framework. This comprehensive approach allows businesse...
Product Information Management (PIM) / E-commerce Technology
Plytix is a Product Information Management (PIM) platform that helps businesses centralize, manage, and distribute product content across multiple sales channels. Founded in 2016, the company provides a cloud-based solution designed primarily for small to medium-sized businesses, enabling them to organize product data, digital assets, and marketing content in a single platform. The company positions itself as an accessible, user-friendly alternative to enterprise-level PIM solutions. Plytix'...
E-commerce/Vertical Marketplace (Music Equipment)
Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments and gear. It connects millions of musicians worldwide, offering a secure platform for guitars, drums, keyboards, pro audio, and more.
Sana Commerce provides an integrated B2B e-commerce platform designed to help manufacturers, distributors, and wholesalers sell online. Their solution seamlessly integrates with existing ERP systems like Microsoft Dynamics and SAP, streamlining operations and enhancing the customer experience.
E-commerce Platform & SaaS
Shift4Shop is a comprehensive e-commerce platform provider that delivers end-to-end solutions for businesses seeking to establish and expand their online retail operations. The platform distinguishes itself through an all-in-one approach that combines website building, payment processing, inventory management, and digital marketing tools within a single integrated ecosystem. This unified architecture eliminates the complexity and cost associated with managing multiple third-party services, ma...
SHOPLINE is a leading e-commerce platform provider in Asia, offering a comprehensive suite of tools for merchants to build, manage, and grow their online businesses. It provides solutions for online store setup, product management, payment processing, logistics, marketing, and social commerce.
Commerce Technology / E-commerce Platform
Spryker is a German enterprise technology company specializing in composable commerce solutions for large-scale businesses and enterprises. Founded in Berlin, Spryker has established itself as a leading provider of headless commerce platforms that enable organizations to build flexible, scalable, and highly customizable digital commerce experiences. The company's platform architecture is built on modern principles of composability, allowing businesses to select and integrate best-of-breed com...
E-commerce Platform Software
Sylius is an open-source e-commerce platform built on the Symfony PHP framework, designed to provide businesses and developers with a flexible, modular solution for creating sophisticated online stores. Founded as a community-driven project, Sylius has evolved into a robust enterprise-grade platform that emphasizes customization, extensibility, and developer experience. The platform follows modern software architecture principles, implementing domain-driven design and API-first approaches to ...
E-commerce Technology / Conversion Rate Optimization
Taggstar is a specialized e-commerce technology provider that focuses on conversion rate optimization through intelligent social proof and behavioral messaging solutions. The company's platform leverages real-time customer activity data to display dynamic, contextually relevant messages across online retail environments, including live product popularity indicators, recent purchase notifications, inventory alerts, and personalized recommendations. By applying behavioral psychology principles ...
Unbxd is an AI-powered product discovery platform designed for e-commerce businesses. It helps online retailers enhance the shopping experience by optimizing site search, product recommendations, and merchandising strategies, ultimately driving higher conversions and revenue.
Volusion is an e-commerce software company that provides an all-in-one platform for businesses to build, manage, and grow their online stores. It offers tools for website design, product management, order processing, marketing, and secure payment processing, catering to small and medium-sized businesses.
E-commerce Platform & Digital Commerce Solutions
VTEX is a global enterprise e-commerce platform that provides comprehensive digital commerce solutions for mid-market to enterprise-level businesses across multiple industries. The company specializes in delivering a cloud-native, API-first commerce platform that enables retailers, brands, and distributors to create sophisticated online shopping experiences, manage complex multi-channel operations, and build digital marketplaces. VTEX's platform architecture supports headless commerce impleme...
Wix is a leading cloud-based development platform that enables millions of users worldwide to create professional websites and online presences. It offers a powerful drag-and-drop website builder, a wide range of templates, and integrated business solutions for e-commerce, marketing, and more. The platform empowers individuals and businesses to build, manage, and grow their online presence without needing coding skills.
E-commerce Platform / Content Management System Plugin
WooCommerce is the world's most popular open-source e-commerce platform, built as a plugin for WordPress. Launched in 2011 and acquired by Automattic in 2015, WooCommerce powers over 6.5 million active online stores globally, representing approximately 23% of all e-commerce websites and nearly 40% of the WordPress e-commerce market. The platform enables businesses of all sizes to transform their WordPress websites into fully functional online stores with extensive customization capabilities. ...
E-commerce Platform / SaaS
Zoey is an e-commerce platform provider that delivers comprehensive online store solutions specifically designed for small to medium-sized businesses seeking to establish and scale their digital commerce operations. The platform differentiates itself through an integrated approach that combines intuitive storefront design capabilities with sophisticated backend operational tools, including advanced inventory management, marketing automation, and customer engagement features. By eliminating te...
Conversational Commerce & AI-Driven Personalization
Zoovu is an enterprise-grade AI-powered product discovery and personalization platform that transforms how businesses guide customers through complex purchasing decisions in digital commerce environments. The company specializes in conversational AI, intelligent search, and personalized product recommendations specifically designed to combat decision fatigue in environments with extensive product catalogs, technical specifications, and multiple product variants. By leveraging advanced machine...
Payment Technology / Financial Technology (FinTech)
Adyen is a leading global payments platform that enables businesses to accept e-commerce, mobile, and point-of-sale payments. They provide a single solution for online, mobile, and in-store payments.
Search and Discovery Infrastructure
Algolia is a cloud-based search and discovery platform that helps businesses build fast and relevant search experiences for their websites and mobile applications.
E-commerce Intelligence & Marketplace Analytics
AMZScout is a leading Amazon seller tool that provides a suite of features to help Amazon sellers optimize their product listings, track sales and inventory, and conduct market research.
Payment Processing / Financial Technology
Authorize.net is a leading payment gateway and merchant service provider, offering secure online payment processing solutions for businesses of all sizes.
Payment Processing (FinTech, not AdTech)
Braintree is a leading AI/ML platform that provides advanced data processing and analytics solutions for AdTech and MarTech companies.
Product Information Management (PIM) / E-commerce Enablement
inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.
Commerce Media / Payment Technology with AdTech capabilities
PayPal is a leading digital payments platform that enables businesses and individuals to make and receive payments online, in-person, and on mobile devices.
E-commerce Platform / Digital Commerce
SAP Commerce Cloud is a leading e-commerce platform that enables businesses to create and manage their online stores, providing a seamless and personalized shopping experience for customers.
E-commerce/Delivery Platform
Shipt is an on-demand delivery platform that connects customers with personal shoppers to deliver groceries and other household items.
Payment Processing / Commerce Platform
Square is an AdTech Platform company that provides payment processing and other financial services to businesses of all sizes.
Financial Technology / Payment Infrastructure
Stripe is a financial technology company that provides online payment processing for businesses of all sizes. It offers a suite of tools and APIs that enable developers to integrate payment processing into their applications.
Travel/Hospitality Marketplace
Vrbo is an online vacation rental marketplace that connects homeowners with travelers looking to rent vacation homes, cabins, and condos for their trips.
Product Information Management / Content Syndication
1WorldSync is a product content management and syndication platform that helps brands, manufacturers, and retailers share and manage product information across the supply chain.
E-commerce Marketplace
Amazon's curated marketplace for artisans to sell unique, handcrafted goods directly to customers, competing with platforms like Etsy.
Content Management / Digital Experience Platform
Amplience is a headless content management and digital experience platform that enables enterprise brands to create, manage, and deliver rich media content across digital channels.
Marketplace Technology/E-commerce Infrastructure
Arcadier is a SaaS marketplace platform provider that enables businesses to build and launch custom online marketplaces without coding.
ArtFire was an online marketplace platform for handmade goods, vintage items, and craft supplies, competing with Etsy in the artisan e-commerce space.
E-commerce Infrastructure / Retail Technology
CommerceHub is a leading e-commerce network and supply chain platform that connects retailers, suppliers, and logistics providers to enable omnichannel commerce and dropship fulfillment.
Content Management / Digital Experience Platform
CoreMedia is a global provider of content management and digital experience platforms for enterprise brands, retailers, and media companies.
E-commerce Platform
CS-Cart is an e-commerce platform provider offering shopping cart software and marketplace solutions for online retailers and multi-vendor marketplaces.
E-commerce Technology / Marketplace Integration
Cymbio is a leading marketplace and dropship automation platform that empowers brands to connect, manage, and scale their digital sales channels. It provides a unified solution to automate product data, inventory, orders, and returns with retail partners, streamlining e-commerce operations and expanding online presence.
Travel/Hospitality Marketing Technology
Expedia Partner Central is Expedia Group's platform enabling lodging partners to manage their property listings, rates, and inventory across Expedia's global travel marketplace.
Social Commerce / Shoppable Media
Flip.to is a mobile-first social commerce and shoppable video platform that enables brands and retailers to create interactive, shoppable content experiences.
Travel Technology / Hospitality Distribution
Hotelbeds Extranet is a B2B platform that enables accommodation providers to manage their inventory, rates, and bookings distributed through the Hotelbeds network.
Travel Technology / OTA Distribution
Hotels.com Extranet is a property management platform that enables hotel partners to manage their inventory, rates, and reservations on the Hotels.com marketplace.
E-commerce Marketplace Platform
Izberg is a SaaS platform that enables businesses to launch and manage online marketplaces with integrated e-commerce capabilities.
Interactive Video Advertising
KERV Interactive provides AI-powered interactive video advertising technology that makes any object within video content clickable and shoppable.
E-commerce Platform Marketplace
An extension marketplace for Adobe Commerce (formerly Magento) offering plugins, themes, and integrations for e-commerce platforms.
Retail Technology / Commerce Platform (Not AdTech)
E-commerce Technology / Marketplace Platform
Marketplacer provides SaaS technology that enables retailers and brands to launch and scale online marketplace platforms.
Commerce Technology / Marketplace Infrastructure
Nautical Commerce provides headless commerce infrastructure and marketplace technology for B2B and B2C businesses.
Location Intelligence / Mapping Technology
NextBillion.ai is an AI-powered mapping platform that provides custom-built, scalable, and cost-effective location intelligence solutions for enterprises. They offer a suite of APIs, SDKs, and tools for mapping, navigation, and spatial data analysis, enabling businesses to optimize operations and enhance customer experiences globally.
Product Information Management / E-commerce Technology
Pimberly is a leading Product Information Management (PIM) and Digital Asset Management (DAM) platform based in the UK. It empowers businesses to centralize, enrich, and distribute product data and digital assets efficiently across all sales channels, streamlining e-commerce operations for manufacturers, distributors, and retailers.
Commerce Technology / Subscription Management
Recharge is a leading subscription payments platform for ecommerce brands, enabling recurring billing and subscription management for online stores.
E-commerce Technology / Pricing Intelligence
Repricer.com is a leading automated repricing solution designed for online sellers on platforms like Amazon, eBay, and Walmart. It helps businesses dynamically adjust product prices to win the Buy Box, maximize profits, and maintain a competitive edge in fast-changing marketplace environments.
E-commerce Technology / Reputation Management Software
Reviewbox is a software-as-a-service (SaaS) platform specializing in comprehensive customer review management solutions for e-commerce businesses. The platform serves as a centralized hub that aggregates customer reviews from multiple sourcesâincluding proprietary websites, major marketplaces like Amazon, Google Business profiles, and social media platformsâinto a single unified interface. This consolidation enables online retailers to maintain consistent brand reputation, respond promptl...
Data Management / MarTech Infrastructure
Riversand is a Master Data Management (MDM) and Product Information Management (PIM) platform provider, not primarily an AdTech company.
E-commerce Marketplace
Ruby Lane is an online marketplace specializing in antiques, vintage collectibles, and artisan jewelry, connecting independent sellers with collectors worldwide.
Sharetribe is a SaaS platform that enables entrepreneurs and businesses to build and launch custom online marketplace websites without coding.
Affiliate Marketing / Commerce Content
Skimlinks is a commerce content monetization platform that automatically affiliates product links for publishers and content creators.
E-commerce Operations Software
Skubana is an all-in-one e-commerce operations platform designed for high-volume brands and retailers. It automates inventory, order, and warehouse management, providing a unified view across multiple sales channels to streamline operations and boost profitability.
Content Protection & Monetization
Smartframe provides image protection and monetization technology that enables publishers and brands to control, track, and monetize their visual content across the web.
Mobile Commerce/E-commerce Enablement
Visual Commerce / Product Visualization
Threekit is a visual commerce platform that enables brands and retailers to create 3D, AR, and virtual photography experiences for product configuration and visualization.
Travel Technology / OTA Partner Platform
Trip.com's partner platform enabling travel service providers to distribute their inventory and manage bookings through Trip.com's global travel marketplace.
E-commerce Optimization
Vitals is an e-commerce optimization platform providing Shopify merchants with 40+ conversion-boosting apps in a single subscription.
Travel/Hospitality Technology
Vrbo Partner Hub is a platform for property managers and owners to manage their vacation rental listings, bookings, and performance on the Vrbo marketplace.
eCommerce Platform
Yo!Kart is a multi-vendor eCommerce platform provider offering turnkey marketplace solutions for building online marketplaces similar to Amazon, eBay, and Etsy.
E-commerce Platform
Zibbet is an online marketplace and e-commerce platform for independent artists, crafters, and vintage sellers to sell their handmade and unique goods.