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Category

Commerce Technology

Commerce Technology encompasses a diverse set of platforms and solutions that enable, enhance, and optimize the buying and selling of goods across digital channels. Companies in this category address fundamental e-commerce challenges including storefront creation and management, marketplace operations, product visualization, inventory handling, and transaction processing. The category spans multiple business models—from open-source e-commerce platforms like PrestaShop and Shopware that power independent merchants, to specialized marketplaces like Reverb and Redbubble that aggregate niche communities, to social commerce platforms like Poshmark and Mercari that blend community engagement with transactional capability. These solutions collectively solve the problem of democratizing digital retail, enabling businesses of all sizes to reach customers globally while managing the operational complexity of modern commerce. Within the broader AdTech ecosystem, Commerce Technology serves as a critical bridge between advertising exposure and actual conversion. As brands increasingly seek to measure return on ad spend and attribute revenue to specific marketing efforts, the infrastructure that powers seamless shopping experiences becomes integral to campaign effectiveness. These platforms generate valuable first-party data on consumer behavior, preferences, and purchase intent that can inform targeting and personalization strategies. Additionally, they provide the technical foundation for emerging advertising formats such as shoppable content, live commerce, and interactive product discovery—capabilities that compress the distance between ad engagement and purchase completion. Current dynamics within the category reveal a pronounced shift toward experiential and immersive commerce technologies. The prominence of 3D visualization, augmented reality, and virtual showroom solutions from companies like Marxent and Obsess reflects growing recognition that digital shopping experiences must replicate or exceed the engagement value of physical retail. Simultaneously, there is notable emphasis on visual AI and computer vision capabilities, exemplified by Malong Technologies, which enable automated product recognition, quality assurance, and enhanced search functionality. The prevalence of social and community-driven commerce platforms also underscores a market trend toward making shopping more interactive and socially embedded, moving beyond transactional efficiency toward entertainment and peer influence as drivers of purchase behavior.

Companies

120

Tier distribution

S3A4B19Other94
Avg Completeness
85%
News (30d)
13
Deals (90d)
3
(3)
(4)
(19)
A

Amplience

Content Management & Digital Experience

Amplience is a headless content management platform that enables enterprise brands to create, manage, and deliver rich media experiences across digital channels.

London, England
BigCommerce

BigCommerce

E-commerce Platform

BigCommerce is a leading Software-as-a-Service (SaaS) e-commerce platform that empowers businesses of all sizes to build, innovate, and grow their online stores. Founded in 2009, the company provides a comprehensive suite of tools for merchants to create and manage digital storefronts, process transactions, manage inventory, and optimize their online presence. The platform is designed to serve a diverse range of businesses from small startups to enterprise-level organizations, offering scalab...

Austin, Texas
C

CommerceHub

Rebranded

E-Commerce Technology / Retail Commerce Platforms

CommerceHub is a leading e-commerce network platform that connects retailers, suppliers, and logistics providers to enable drop ship, marketplace, and distributed order management capabilities.

Atlanta, Georgia
C

CoreMedia

Content Management / Digital Experience Platform

CoreMedia is a global provider of content management and digital experience platforms for enterprise brands, retailers, and media companies.

Hamburg
K

KERV Interactive

Interactive Video Advertising

KERV Interactive provides AI-powered interactive video advertising technology that makes any object within video content clickable and shoppable.

New York, New York
Magento

Magento

Rebranded

E-Commerce Platform

An open-source e-commerce platform providing merchants with flexible shopping cart systems and control over their online store's look, content, and functionality.

San Jose, California
Obsess

Obsess

Experiential E-commerce / Immersive Retail Technology

Obsess is an experiential e-commerce platform that empowers brands and retailers to create interactive, shoppable virtual stores and showrooms. It leverages 3D and VR technology to deliver immersive online shopping experiences, aiming to replicate the physical store environment digitally.

New York, New York
Oracle Commerce

Oracle Commerce

eCommerce Technology / MarTech

Oracle Commerce is an enterprise ecommerce platform that provides cloud-based solutions for B2B and B2C digital commerce experiences as part of Oracle's Customer Experience (CX) Cloud suite.

Austin, Texas
PayPal

PayPal

Commerce Media / Retail Media / Digital Payments

PayPal is a leading digital payments platform that enables businesses and individuals to make and receive payments online, in-person, and on mobile devices.

San Jose, California
(33)
Akeneo

Akeneo

Product Information Management (PIM) / MarTech

Akeneo is a leading provider of product information management (PIM) solutions, helping AdTech and MarTech companies centralize and enrich their product data to deliver consistent and engaging customer experiences across multiple channels.

Nantes, Pays de la Loire
Bonanza

Bonanza

E-commerce Marketplace Platform

Bonanza is a seller-centric online marketplace platform that positions itself as an accessible alternative to major e-commerce giants for independent sellers, small businesses, and boutique retailers. Founded on a community-driven commerce philosophy, the platform emphasizes simplified listing processes, competitive fee structures, and enhanced storefront customization capabilities that enable sellers to establish distinctive brand identities. The marketplace facilitates transactions across d...

C

Cimagine Media

Defunct

Augmented Reality / AR Commerce

AR commerce startup acquired by Snap Dec 2016. Tech integrated into AR Try-On features.

Tel Aviv
commercetools

commercetools

E-commerce Platform / Headless Commerce / Composable Commerce

commercetools is a leading headless commerce platform that empowers enterprise businesses to build flexible, scalable, and innovative e-commerce experiences. By decoupling the frontend presentation layer from backend commerce functionality, commercetools enables organizations to deliver consistent shopping experiences across all digital touchpoints including web, mobile, IoT devices, and emerging channels. The platform's API-first, cloud-native architecture is built on modern microservices pr...

Munich, Germany, Bavaria
Contentserv

Contentserv

Enterprise Software - Product Information Management (PIM) and Product Experience Management (PXM)

Contentserv is an enterprise software provider specializing in Product Experience Management (PXM) and Product Information Management (PIM) solutions that enable businesses to orchestrate and optimize product data across omnichannel commerce environments. The company's flagship Product Experience Platform (PXP) serves as a centralized hub for managing product information, digital assets, and marketing content, allowing organizations to create consistent and compelling brand experiences across...

Drupal Commerce

Drupal Commerce

E-commerce Platform / Content Management System

Drupal Commerce is an open-source e-commerce framework built as a module for the Drupal content management system, providing a flexible and highly customizable platform for building online stores and digital commerce experiences. Unlike traditional out-of-the-box e-commerce platforms, Drupal Commerce takes a code-first approach that leverages Drupal's robust content management capabilities, making it particularly well-suited for organizations requiring tight integration between content and co...

Distributed (open-source project)
Ecwid

Ecwid

E-commerce Platform

E-commerce platform that enables businesses to add online stores to existing websites, social media pages, and marketplaces.

San Diego, California
Elastic Path

Elastic Path

E-commerce Technology / Headless Commerce / Composable Commerce

Elastic Path is a leading provider of headless commerce solutions that enables enterprises and mid-market businesses to create flexible, scalable, and personalized shopping experiences across multiple channels. By decoupling the front-end presentation layer from the back-end commerce engine through an API-first architecture, Elastic Path empowers organizations to innovate rapidly on customer-facing experiences while maintaining robust commerce functionality. The platform allows businesses to ...

E

Expedia Partner Central

Travel Technology / Marketplace Enablement

Expedia Partner Central is Expedia Group's platform enabling lodging partners, vacation rentals, and activity providers to manage their listings, bookings, and performance across Expedia's travel marketplace.

Seattle, Washington
(12)
Adyen

Adyen

Payment Technology / Financial Technology (FinTech)

Adyen is a leading global payments platform that enables businesses to accept e-commerce, mobile, and point-of-sale payments. They provide a single solution for online, mobile, and in-store payments.

Amsterdam, North Holland
Algolia

Algolia

Search and Discovery Infrastructure

Algolia is a cloud-based search and discovery platform that helps businesses build fast and relevant search experiences for their websites and mobile applications.

San Francisco, California
AMZScout

AMZScout

E-commerce Intelligence & Marketplace Analytics

AMZScout is a leading Amazon seller tool that provides a suite of features to help Amazon sellers optimize their product listings, track sales and inventory, and conduct market research.

Dover, Delaware
Authorize.net

Authorize.net

Payment Processing/Financial Technology

A leading payment gateway service provider that enables businesses to accept credit card and electronic check payments online, by phone, and in retail environments.

San Francisco, California
Braintree

Braintree

Acquired

Payment Processing / Commerce Technology

Braintree is a PayPal-owned full-stack payments platform that enables businesses to accept, process, and split payments globally with a single integration.

Chicago, Illinois
F

Flip.to

Social Commerce / Shoppable Media

Flip.to is a mobile-first social commerce and shoppable video platform that enables brands and retailers to create interactive, shoppable content experiences.

New York, New York
inRiver

inRiver

Product Information Management (PIM) / E-commerce Enablement

inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.

Malmö, Skåne County
M

Magento Marketplace

E-commerce Platform Extensions

An extension marketplace for Adobe Commerce (formerly Magento) that connects merchants with third-party developers offering plugins, themes, and integrations for e-commerce platforms.

San Jose, California
SAP Commerce Cloud

SAP Commerce Cloud

E-commerce Platform

SAP Commerce Cloud is an enterprise e-commerce platform that enables businesses to deliver unified, personalized shopping experiences across all channels and touchpoints.

Walldorf, Baden-Württemberg
Unranked(49)
1WorldSync

1WorldSync

Product Information Management / Content Syndication

1WorldSync is a global product content syndication network that enables brands and retailers to share and synchronize product information across the supply chain.

Cincinnati, Ohio
2Checkout

2Checkout

Acquired

Payment Processing / Commerce Technology

Global payment processing and monetization platform that helps businesses sell digital goods and services worldwide with integrated billing, tax compliance, and fraud prevention.

Atlanta, Georgia
AfterShip

AfterShip

E-commerce Infrastructure & Logistics Technology

AfterShip is a leading provider of commerce infrastructure solutions specializing in post-purchase customer experience management. The company offers a comprehensive suite of tools that enable e-commerce businesses to track shipments, manage returns, and enhance customer communication throughout the delivery journey. With a focus on bridging the gap between online retailers and their customers during the critical post-purchase phase, AfterShip has established itself as an essential infrastruc...

Hong Kong
A

Amazon Handmade

E-commerce Marketplace with Advertising Services

Amazon's curated marketplace for artisans and craftspeople to sell unique, handcrafted goods directly to consumers.

Seattle, Washington
A

Arcadier

Marketplace Technology/E-commerce Infrastructure

Arcadier is a SaaS marketplace platform provider that enables businesses to build and launch custom online marketplaces without coding.

Singapore
Checkout.com

Checkout.com

Fintech - Payment Processing & Commerce Infrastructure

Checkout.com is a global payment technology company that provides comprehensive commerce infrastructure solutions designed to simplify and optimize digital payment processing for businesses worldwide. The company delivers an end-to-end platform that integrates payment gateway services, fraud prevention, risk management, and advanced analytics into a unified solution. This infrastructure enables merchants to accept, process, and manage payments across multiple channels and geographies while ma...

Cosmic

Cosmic

Content Management / MarTech Infrastructure

Cosmic JS is a leading headless CMS that provides an API-first content platform, enabling developers to build modern applications with structured content. It offers a flexible content management system for teams to create, manage, and deliver content across any digital experience.

New York, New York
Craft Commerce

Craft Commerce

E-commerce Platform/CMS

Pixel & Tonic is the company behind Craft CMS and Craft Commerce, providing a flexible and powerful content management system and e-commerce platform. They empower developers and businesses to build bespoke digital experiences with a focus on usability and extensibility.

Bend, Oregon
C

CS-Cart

E-commerce Platform

CS-Cart is an e-commerce platform provider offering shopping cart software and marketplace solutions for online retailers and multi-vendor marketplaces.

Almere, Flevoland