Reverb

World's largest dedicated online marketplace for musical instruments and gear, independent again since Etsy sold it in 2025

Reverb is the world's leading dedicated online marketplace for musical instruments and gear. Founded in 2013 by David Kalt in Chicago, Illinois, the platform connects individual musicians, hobbyists, and professional music retailers with buyers seeking new, used, vintage, and handmade instruments across categories including guitars, drums, keyboards, recording equipment, and more. Etsy acquired Reverb in 2019 for approximately $275 million and sold it in 2025 to an investor group led by Creator Partners and Servco Pacific, returning it to independent ownership. Reverb differentiates itself from general-purpose marketplaces like eBay by offering music-specific features such as price guides, gear-focused search filters, musician-oriented seller tools, and a community built around shared passion for instruments. The platform serves both individual sellers and professional music shops, giving independent retailers a powerful e-commerce channel alongside its peer-to-peer marketplace. Reverb's curated approach and domain expertise have made it the go-to destination for musicians looking to buy or sell gear at fair market prices. It operates a significant digital advertising and promotional ecosystem for music retailers and brands, offering sponsored listings, targeted promotions, and data-driven merchandising tools. Its large, highly engaged and demographically distinct user base makes it an attractive platform for music brands seeking to reach active buyers.