Reverb
C · Marketing TechnologyAcquired by Etsy, Inc.Reverb provides the largest and most trusted online marketplace for musicians to buy and sell new, used, and vintage musical instruments and gear, offering secure transactions, price guides, and a dedicated community of music enthusiasts.
Last updated Feb 8, 2026
- Industry
- E-commerce/Vertical Marketplace (Music Equipment)
- Business Model
- Marketplace
- Target Market
- Consumer (B2C and C2C)
- Employee Count
- 201-500
- Funding
- Approximately $15M (prior to acquisition)
- Revenue Range
- $50M-$100M (estimated annual GMV significantly higher)
- Parent Company
- Etsy, Inc.
- API Available
- Limited
Market Position
Market leader in online musical instrument marketplace
Overview
Reverb is not an AdTech company but rather an e-commerce marketplace specializing in musical instruments and gear. Founded in 2013, Reverb operates the world's largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments, connecting millions of musicians, collectors, and music retailers globally. The platform facilitates transactions for guitars, basses, drums, keyboards, synthesizers, pro audio equipment, DJ gear, and other music-related products. In 2019, Reverb was acquired by Etsy, Inc. for approximately $275 million, becoming part of Etsy's portfolio of specialized marketplaces. While Reverb may utilize advertising technology for marketing purposes and offers advertising opportunities to sellers on its platform, it is fundamentally a vertical e-commerce marketplace rather than an AdTech provider. The company generates revenue primarily through transaction fees charged to sellers (typically around 5% plus payment processing fees) and optional premium services like promoted listings.
Products & Features
Reverb Marketplace
Primary marketplace platform for buying and selling musical instruments and gear
Reverb Price Guide
Comprehensive pricing data and market insights for musical instruments
Reverb Payments
Integrated payment processing and buyer protection
Reverb Bump
Promotional tool allowing sellers to boost listing visibility
Reverb Shops
Dedicated storefronts for professional sellers and retailers
Reverb Gives
Charitable giving program supporting music education
Key Features
Secure payment processing with buyer protectionPrice guide with historical pricing dataSeller ratings and reviewsShipping cost calculatorMobile apps for iOS and AndroidMake an offer functionalityIntegrated messaging systemPromoted listings for sellersWatch list and saved searches
Use Cases
Individual musicians buying and selling used instrumentsMusic retailers expanding online sales channelsVintage instrument collectors finding rare itemsProfessional musicians upgrading equipmentMusic stores liquidating inventoryResearching fair market values for instruments
Customer Segments
Individual musicians (amateur and professional)Music collectorsMusic retailers and dealersRecording studiosMusic educatorsVintage instrument enthusiasts