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Marketplace Technology encompasses platforms that facilitate transactions, connections, and commerce between multiple parties—whether consumers, businesses, creators, or service providers. These companies solve fundamental problems in digital commerce by reducing friction in discovery, trust, and transaction execution. They create structured environments where supply meets demand efficiently, whether that's connecting musicians with instruments (Reverb), artists with customers (Redbubble, Envato), freelancers with businesses (Fiverr), retailers with brands (Faire), or individuals buying and selling secondhand goods (Poshmark, Mercari, Depop). Beyond transaction facilitation, many marketplace platforms address operational challenges through integrated tools—inventory management, order fulfillment, payment processing, and dispute resolution—that would otherwise require sellers to navigate fragmented third-party solutions. Within the AdTech ecosystem, marketplace technology serves as a critical infrastructure layer that enables targeted advertising and performance marketing at scale. These platforms generate rich first-party data about user behavior, preferences, and purchasing intent, which becomes invaluable for advertisers seeking to reach specific audiences. The social and community elements embedded in many of these marketplaces (particularly evident in Poshmark and Depop) create engagement opportunities for brand partnerships and influencer collaborations, while platforms like Intellifluence directly bridge brands with content creators. Additionally, marketplace platforms increasingly function as advertising channels themselves, where sellers and brands must compete for visibility, creating demand for advertising solutions and analytics tools. Current dynamics reveal a market increasingly segmented by vertical specialization and operational sophistication. While some platforms focus on consumer-to-consumer transactions with social elements (Depop, Poshmark, Mercari), others target business-to-business wholesale (Faire) or digital services (Fiverr, Envato). A notable trend is the integration of operational technology—exemplified by Skubana—reflecting that modern marketplace success requires seamless backend management across multiple sales channels. Additionally, there is clear momentum toward community-driven commerce and sustainability narratives, particularly in fashion resale, suggesting that marketplaces are evolving beyond pure transaction platforms into lifestyle and values-aligned ecosystems that influence both purchasing behavior and advertising strategy.
E-commerce Enablement / Marketplace Analytics
Jungle Scout is a leading e-commerce software and services company that provides tools and resources to help Amazon sellers grow their businesses. The company's platform offers a suite of data-driven solutions for product research, market analysis, and optimizing sales performance.
E-commerce Platform / Marketplace Technology
Mirakl is a leading global marketplace platform provider, empowering both B2B and B2C organizations to launch and grow their own branded digital marketplaces.
E-commerce Platform / Digital Commerce
Oracle Commerce is an enterprise-grade e-commerce platform that enables businesses to deliver personalized, seamless shopping experiences across all digital touchpoints. As part of Oracle's Customer Experience (CX) Cloud Suite, Oracle Commerce provides a comprehensive solution for B2B and B2C organizations to build, manage, and optimize their online stores with advanced capabilities in content management, merchandising, order management, and customer engagement. The platform leverages Oracle'...
Product Feed Management / Product Information Management
Productsup is a leading provider of product-to-consumer (P2C) software that enables brands, retailers, and digital marketplaces to optimize their product content and distribution across all digital channels.
Product Content Management / Commerce Data
Syndigo is a leading provider of product content and data management solutions, helping brands, distributors, and retailers deliver consistent, high-quality product information across all sales and marketing channels.
Travel Technology / OTA Platform
Booking.com Partner Hub is a platform that enables businesses to connect with Booking.com, a leading online travel booking platform, and offer their services to Booking.com's vast customer base.
Data Management Platform / Audience Data Marketplace
Eyeota is a leading global data marketplace, providing audience data solutions to enable data-driven marketing and insights. The company partners with thousands of digital publishers to collect and distribute high-quality, privacy-compliant audience data across various industries.
Healthcare Marketing Technology
Healthgrades is a leading online resource for comprehensive information about physicians and hospitals. It provides patients with the tools and resources they need to make informed decisions about their healthcare.
AdTech / Podcast Advertising / Creator Economy Marketplace
Podcorn is a technology-driven marketplace platform that has revolutionized the podcast advertising ecosystem by creating an automated, efficient bridge between podcast creators and brand advertisers. Operating at the strategic intersection of AdTech and the rapidly expanding podcast advertising industry, Podcorn delivers a comprehensive end-to-end solution that encompasses creator discovery, sophisticated audience matching, campaign management, payment processing, and detailed performance an...
Healthcare Marketing Technology / Market Research
Sermo is a social network and online community for physicians, allowing them to share insights, discuss medical cases, and collaborate on patient care.
Craigslist is a centralized network of online communities featuring classified advertisements and forums on a variety of topics. It is one of the world's most visited websites, known for its simple interface and wide range of listings, from jobs and housing to items for sale and community events.
Social Commerce / Fashion Resale
Depop is a global fashion marketplace app where users can buy and sell unique, pre-owned, and vintage clothing and accessories. It fosters a vibrant community, primarily among Gen Z, offering a social shopping experience focused on sustainable fashion.
Creative Assets Marketplace
Envato is a global online marketplace for creative assets and digital products, empowering millions of creatives worldwide. It offers a vast library of items including website templates, graphics, photos, videos, and audio through platforms like Envato Market and Envato Elements.
Etsy is a global e-commerce marketplace focused on handmade or vintage items and craft supplies. It connects millions of buyers and sellers worldwide, offering a platform for unique and creative goods.
B2B E-commerce/Marketplace (not traditional AdTech)
Faire is an online wholesale marketplace that connects independent retailers with emerging and established brands. It provides a platform for small businesses to discover and purchase unique products, while also offering tools and resources for brands to manage their wholesale operations and reach new buyers. The company aims to empower entrepreneurs by simplifying the wholesale buying and selling process.
Freelance Marketplace / Creative Services Platform
Fiverr is a global online marketplace that connects businesses with freelance talent offering digital services in various categories like graphic design, writing, and programming. It operates on a gig-based model, enabling users to buy and sell services, often referred to as "Gigs," starting at competitive price points.
Freelance Marketplace / Gig Economy Platform
Freelancer.com operates as a leading global crowdsourcing marketplace platform that connects businesses and individuals with skilled freelance professionals across diverse disciplines. The platform facilitates project-based work arrangements spanning software development, graphic design, content creation, data entry, marketing, engineering, and numerous other professional services. By leveraging a competitive bidding model, Freelancer.com enables employers to post projects and receive proposa...
Digital Content Marketplace / Creative Assets Platform
Freepik is a leading digital content platform that provides designers, marketers, and creative professionals with access to an extensive library of visual resources. The platform hosts millions of high-quality vector graphics, stock photos, PSD files, icons, and design templates that serve both personal and commercial projects. Operating on a freemium model, Freepik has established itself as a go-to resource for creative assets, bridging the gap between free accessibility and premium quality ...
Indiegogo is a global crowdfunding platform that empowers individuals and organizations to raise money for various projects, including tech, design, creative works, and community initiatives. It provides tools for creators to launch campaigns, engage with backers, and bring their ideas to life, often serving as a launchpad for innovative products.
Kickstarter is a global crowdfunding platform that helps bring creative projects to life by connecting creators with backers. It allows individuals to solicit funds from the public in exchange for rewards, without giving up equity. Projects span categories like art, film, music, games, and technology.
Lightspeed Commerce Inc. is a leading Canadian technology company providing cloud-based point-of-sale and e-commerce software solutions. It empowers retailers, restaurants, and other businesses globally to manage sales, inventory, customer relationships, and online operations from a unified platform.
E-commerce Marketplace
Mercari is a Japanese e-commerce company operating a popular C2C (consumer-to-consumer) marketplace app. It enables users to easily buy and sell new and used items, focusing on a simple and secure transaction experience. The platform is widely used in Japan and has expanded to international markets, including the US.
Social Commerce/E-commerce Marketplace
Poshmark is a leading social marketplace for new and pre-owned fashion, home goods, and electronics. It combines the social aspects of a community with the convenience of e-commerce, allowing users to buy, sell, and share their style. The platform aims to make shopping and selling simple, fun, and social.
Online Travel Agency (OTA) / Travel Technology
Priceline is a leading online travel agency (OTA) and metasearch platform that revolutionized the travel booking industry with its innovative 'Name Your Own Price' model. The company operates as a consumer-facing marketplace connecting travelers with airlines, hotels, car rental agencies, and other travel service providers. Through its sophisticated pricing algorithms and extensive supplier network, Priceline enables customers to access competitive rates and exclusive deals across a comprehen...
API Management & Marketplace
RapidAPI is a leading API marketplace and management platform that has established itself as critical infrastructure in the modern software development ecosystem. The company operates a unified platform where developers and enterprises can discover, connect to, and manage thousands of APIs through a centralized hub. By consolidating API discovery, integration, testing, monitoring, and monetization capabilities into a single platform, RapidAPI significantly reduces the complexity and time requ...
E-commerce Marketplace / Print-on-Demand
Redbubble is a global online marketplace that connects independent artists with customers worldwide. It allows artists to upload their designs and sell them on a wide range of products, with Redbubble handling the manufacturing, shipping, and customer service.
Content Marketing & Creation Services
Scripted is a content creation marketplace platform that connects businesses with a curated network of professional freelance writers to produce high-quality written content. The platform specializes in helping companies scale their content marketing efforts by providing access to vetted writers across various industries and content types, including blog posts, articles, white papers, case studies, and website copy. Scripted's model combines technology with human expertise to streamline the c...
Freelance Marketplace / Gig Economy Platform / Human Capital Management
Upwork is a leading global freelancing platform that connects businesses with independent professionals across a wide range of disciplines including software development, design, writing, marketing, customer service, and administrative support. The platform operates as a two-sided marketplace, facilitating millions of work relationships annually by providing tools for job posting, talent discovery, contract management, time tracking, and secure payment processing. With a robust vetting system...
E-commerce Marketplace Platform
Bonanza is a seller-centric online marketplace platform that positions itself as an accessible alternative to major e-commerce giants for independent sellers, small businesses, and boutique retailers. Founded on a community-driven commerce philosophy, the platform emphasizes simplified listing processes, competitive fee structures, and enhanced storefront customization capabilities that enable sellers to establish distinctive brand identities. The marketplace facilitates transactions across d...
E-commerce Technology / Headless Commerce / Composable Commerce
Elastic Path is a leading provider of headless commerce solutions that enables enterprises and mid-market businesses to create flexible, scalable, and personalized shopping experiences across multiple channels. By decoupling the front-end presentation layer from the back-end commerce engine through an API-first architecture, Elastic Path empowers organizations to innovate rapidly on customer-facing experiences while maintaining robust commerce functionality. The platform allows businesses to ...
Visual Content Licensing and Stock Photography
Getty Images is a global leader in visual content creation and licensing, providing stock photography, editorial images, video footage, and music to creative professionals, businesses, and media organizations worldwide. Founded in 1995 by Mark Getty and Jonathan Klein, the company has built one of the world's most comprehensive and diverse visual content libraries, featuring hundreds of millions of images and videos from professional photographers, videographers, and content creators. Getty I...
Gumroad is an online platform that empowers creators to sell digital products, subscriptions, and physical goods directly to their audience. It provides a simple storefront, payment processing, and audience management tools, enabling creators to build and monetize their independent businesses.
Creative Content & Stock Media
iStock is a leading player in the creative & content sector of the advertising technology ecosystem.
E-commerce Platform
Mozu is an enterprise-grade, API-first e-commerce platform designed to serve mid-market to enterprise-level organizations seeking sophisticated digital commerce capabilities. The platform's headless commerce architecture enables businesses to decouple front-end customer experiences from back-end commerce functionality, providing unprecedented flexibility in delivering omnichannel shopping experiences across web, mobile, in-store kiosks, and emerging digital channels. This architectural approa...
B2B eCommerce Software
OroCommerce is a specialized provider of open-source and enterprise-grade B2B eCommerce solutions designed specifically to address the complex requirements of business-to-business transactions. As part of the Oro Inc. family of products, the platform distinguishes itself through its emphasis on flexibility, customization, and scalability, enabling organizations to build sophisticated digital commerce experiences that accommodate intricate pricing structures, multi-tiered customer hierarchies,...
Digital Experience Platform / MarTech Infrastructure
Pimcore is a leading provider of enterprise-grade open-source digital experience platform (DXP) solutions, enabling organizations to centrally manage and deliver personalized digital experiences across multiple channels. The platform uniquely combines product information management (PIM), master data management (MDM), digital asset management (DAM), content management system (CMS), and e-commerce capabilities into a unified, consolidated framework. This comprehensive approach allows businesse...
Advertising Technology (AdTech) - Marketplace Infrastructure
Promoted is a specialized B2B technology company that provides white-label marketplace advertising infrastructure solutions designed to empower online marketplaces, e-commerce platforms, and multi-sided platforms to monetize their traffic through sophisticated native advertising capabilities. The company addresses a critical gap in the digital marketplace ecosystem by offering turnkey technology infrastructure that enables platform operators to build, manage, and optimize their own advertisin...
E-commerce/Vertical Marketplace (Music Equipment)
Reverb is the largest online marketplace dedicated to buying and selling new, used, and vintage musical instruments and gear. It connects millions of musicians worldwide, offering a secure platform for guitars, drums, keyboards, pro audio, and more.
Creative Content Marketplace
Shutterstock, Inc. is a leading global technology company that operates one of the world's largest digital marketplaces for licensed creative content. The platform provides access to an extensive library of high-quality stock images, videos, music tracks, editorial content, and other creative assets used by businesses, marketing agencies, media companies, and creative professionals worldwide. Through its sophisticated search and discovery technology, Shutterstock connects content creators and...
Commerce Technology / E-commerce Platform
Spryker is a German enterprise technology company specializing in composable commerce solutions for large-scale businesses and enterprises. Founded in Berlin, Spryker has established itself as a leading provider of headless commerce platforms that enable organizations to build flexible, scalable, and highly customizable digital commerce experiences. The company's platform architecture is built on modern principles of composability, allowing businesses to select and integrate best-of-breed com...
E-commerce Platform Software
Sylius is an open-source e-commerce platform built on the Symfony PHP framework, designed to provide businesses and developers with a flexible, modular solution for creating sophisticated online stores. Founded as a community-driven project, Sylius has evolved into a robust enterprise-grade platform that emphasizes customization, extensibility, and developer experience. The platform follows modern software architecture principles, implementing domain-driven design and API-first approaches to ...
E-commerce / Online Marketplace / Mobile Commerce
Tophatter is a mobile-first online auction marketplace that revolutionizes e-commerce through its distinctive 90-second rapid-fire auction format. Founded to merge the excitement of live auctions with smartphone convenience, the platform gamifies online shopping by leveraging psychological triggers including urgency, competition, and discovery. This innovative approach creates high-energy engagement for value-conscious consumers seeking both competitive deals and entertainment, effectively di...
Tradekey.com is a global B2B marketplace that connects buyers and suppliers worldwide. It facilitates international trade by providing a platform for businesses to source products, find suppliers, and expand their market reach across various industries.
E-commerce Platform & Digital Commerce Solutions
VTEX is a global enterprise e-commerce platform that provides comprehensive digital commerce solutions for mid-market to enterprise-level businesses across multiple industries. The company specializes in delivering a cloud-native, API-first commerce platform that enables retailers, brands, and distributors to create sophisticated online shopping experiences, manage complex multi-channel operations, and build digital marketplaces. VTEX's platform architecture supports headless commerce impleme...
E-commerce Marketplace / Retail Media
Amazon Marketplace is an online platform that allows third-party sellers to list and sell their products alongside Amazon's own retail offerings. It provides a comprehensive e-commerce solution for businesses of all sizes.
E-commerce Intelligence & Marketplace Analytics
AMZScout is a leading Amazon seller tool that provides a suite of features to help Amazon sellers optimize their product listings, track sales and inventory, and conduct market research.
Travel Advertising / Performance Marketing
Booking.com is a leading online travel booking platform that provides a wide range of accommodation options, including hotels, vacation rentals, and more. The company's AdTech solutions help advertisers and travel providers reach and engage with their target audiences.
Supply Chain Management / Logistics Technology
DistroScale is a leading provider of a cloud-based platform that enables businesses to manage and scale their distribution networks. The company's solutions help clients optimize their supply chain operations, improve visibility, and enhance collaboration with partners.
Recruitment Advertising / Job Board
Indeed is an AdTech Platform that provides job search and recruitment services to both job seekers and employers.
Product Information Management (PIM) / E-commerce Enablement
inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.
E-commerce / Retail Media
Pattern is a leading provider of enterprise-grade software solutions that help organizations streamline their operations and drive digital transformation. The company's innovative products and services empower businesses to automate workflows, enhance collaboration, and make data-driven decisions.
E-commerce/Delivery Platform
Shipt is an on-demand delivery platform that connects customers with personal shoppers to deliver groceries and other household items.
Content Monetization / Software Distribution
SourceForge is an AdTech platform that provides a marketplace for software downloads and distribution.
Financial Technology / Payment Infrastructure
Stripe is a financial technology company that provides online payment processing for businesses of all sizes. It offers a suite of tools and APIs that enable developers to integrate payment processing into their applications.
Travel/Hospitality Marketplace
Vrbo is an online vacation rental marketplace that connects homeowners with travelers looking to rent vacation homes, cabins, and condos for their trips.
Digital Advertising Technology / AdTech
AdProfy is a digital advertising technology platform that operates as a dual-sided marketplace connecting publishers and advertisers through specialized push notification and in-page push advertising solutions. The company addresses fundamental challenges in the modern digital advertising ecosystem by offering non-intrusive ad formats engineered to circumvent ad blockers and overcome banner blindness, while maintaining strict adherence to permission-based, opted-in audience engagement protoco...
Out-of-Home (OOH) Advertising Technology
AdTech / Blockchain Technology / Digital Advertising
AdRealm is an innovative blockchain-based digital advertising platform that fundamentally transforms the programmatic advertising ecosystem through distributed ledger technology and smart contracts. The platform creates a decentralized marketplace that directly connects advertisers with publishers, eliminating traditional intermediaries while providing immutable, real-time verification of ad impressions, clicks, and conversions. This architecture ensures transparent, tamper-proof transaction ...
Affiliate Marketing Network
Affiliate Future is a UK-based affiliate marketing network that connects advertisers with publishers to drive online sales and leads. The platform provides tracking, reporting, and payment management tools to facilitate affiliate marketing partnerships.
Affiliate Marketing & Partnership Management
Affise Reach is a performance marketing platform that connects advertisers with publishers and affiliate networks globally. The platform enables brands to scale their marketing campaigns through targeted partnerships and data-driven optimization.
Travel/OTA Marketing Technology
Agoda is a leading online travel booking platform specializing in accommodation and travel services across Asia-Pacific and globally.
Travel Technology / Corporate Travel Management
Agoda YCS is the corporate travel and business solutions division of Agoda, providing accommodation booking services and travel management tools for businesses.
Hospitality Technology / Marketplace Platform
Airbnb's Host Platform is not a standalone AdTech company but rather Airbnb's internal suite of tools and services for property hosts to manage listings, bookings, and guest communications.
Real Estate Vertical Marketplace/Classifieds Advertising
Marketplace Technology/E-commerce Infrastructure
Arcadier is a SaaS marketplace platform provider that enables businesses to build and launch custom online marketplaces without coding.
ArtStation is an online platform for professional artists to showcase portfolios, discover artwork, and access learning resources and job opportunities in entertainment and gaming industries.
E-commerce Enablement and Multichannel Marketing
ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable brands and retailers to integrate, manage, and optimize their product listings, inventory, and orders across various online marketplaces, search engines, and digital marketing channels. Its platform helps businesses expand their online reach, drive sales, and improve operational efficiency in the complex world of multi-channel e-commerce. The company was acquired by CommerceHub in 2022.
Market Research Technology / Insights Exchange
Cint is a global software leader in digital insights and research technology, connecting researchers with consumers through the world's largest consumer network for survey-based research.
E-commerce Platforms & Digital Marketplaces
ClickBank is a leading digital marketplace and e-commerce platform that specializes in connecting product creators with affiliate marketers to facilitate the distribution and sale of digital products. Established as one of the pioneering platforms in the digital product space, ClickBank has built a robust ecosystem that enables entrepreneurs, content creators, and information product vendors to reach global audiences through a vast network of affiliate partners. The platform handles all aspec...
Web Monetization / Alternative Revenue
E-commerce Infrastructure / Retail Technology
CommerceHub is a leading e-commerce network and supply chain platform that connects retailers, suppliers, and logistics providers to enable omnichannel commerce and dropship fulfillment.
Recruitment Marketing / Creative Talent Platform
Coroflot is an online portfolio platform and job board connecting creative professionals with design and creative industry employers.
Content Marketing Services
E-commerce Platform
CS-Cart is an e-commerce platform provider offering shopping cart software and marketplace solutions for online retailers and multi-vendor marketplaces.
E-commerce Technology / Marketplace Integration
Cymbio is a leading marketplace and dropship automation platform that empowers brands to connect, manage, and scale their digital sales channels. It provides a unified solution to automate product data, inventory, orders, and returns with retail partners, streamlining e-commerce operations and expanding online presence.
Content/Creator Platform
DeviantArt is a large online community and social network for artists and art enthusiasts to share, discover, and monetize digital artwork.
Travel/Hospitality Marketing Technology
Expedia Partner Central is Expedia Group's platform enabling lodging partners to manage their property listings, rates, and inventory across Expedia's global travel marketplace.
Social Commerce / Classified Advertising
Facebook's integrated peer-to-peer marketplace platform enabling users to buy and sell items locally within the Facebook ecosystem.
Classified Advertising
Geebo is a community-moderated classifieds platform that focuses on safety and scam prevention in online classified advertising.
Healthcare Marketing & Lead Generation
Healthline FindCare is a physician and healthcare provider directory service operated by Healthline Media, connecting patients with healthcare professionals.
Travel Technology
Hopper is a travel booking app that uses AI and predictive analytics to help users find and book flights, hotels, and rental cars at optimal prices.
Travel Technology / Hospitality Management
Hostelworld Extranet is a property management platform for hostels and budget accommodation providers to manage bookings, inventory, and distribution through the Hostelworld marketplace.
Travel Technology / Hospitality Distribution
Hotelbeds Extranet is a B2B platform that enables accommodation providers to manage their inventory, rates, and bookings distributed through the Hotelbeds network.
Travel/OTA Advertising & Marketplace Media
Hotels.com is a leading online travel agency specializing in hotel bookings and accommodation reservations worldwide, operating as part of the Expedia Group.
Travel Technology / OTA Distribution
Hotels.com Extranet is a property management platform that enables hotel partners to manage their inventory, rates, and reservations on the Hotels.com marketplace.
Influencer Marketing Technology
Hypetap is an influencer marketing platform that connects brands with a curated network of social media influencers. It provides a comprehensive suite of tools for campaign creation, influencer discovery, content management, and performance analytics, streamlining the entire influencer marketing process for businesses.
Influencer Marketing Platform
Intellifluence is an influencer marketing platform that connects brands with a diverse network of influencers to facilitate authentic content creation and promotion. It offers tools for campaign management, influencer discovery, and performance tracking, simplifying the process of running successful influencer campaigns.
Affiliate Marketing / Digital Advertising Technology
Involves is a specialized affiliate marketing platform that serves as critical infrastructure connecting international brands with the Asia-Pacific digital marketplace. The company addresses the complex challenges that global advertisers face when entering diverse Asian markets by establishing strategic partnerships with local publishers who provide essential regional expertise, cultural intelligence, and established audience networks. This approach enables international brands to effectively...
E-commerce Marketplace Platform
Izberg is a SaaS platform that enables businesses to launch and manage online marketplaces with integrated e-commerce capabilities.
Travel Metasearch & Performance Marketing
KAYAK is a leading travel metasearch engine that aggregates travel search results and enables price comparison for flights, hotels, rental cars, and vacation packages.
Mobile Classifieds/Marketplace Advertising
Letgo was a mobile classifieds marketplace app that enabled users to buy and sell secondhand goods locally through an image-based interface.
Classifieds/Marketplace Advertising
Locanto is a global online classifieds marketplace platform offering free local classified ads across multiple categories including jobs, real estate, personals, and services.
E-commerce Platform Marketplace
An extension marketplace for Adobe Commerce (formerly Magento) offering plugins, themes, and integrations for e-commerce platforms.
E-commerce Technology / Marketplace Platform
Marketplacer provides SaaS technology that enables retailers and brands to launch and scale online marketplace platforms.
Local Services Advertising
Meituan's advertising platform offering merchants promotional and marketing solutions across China's leading e-commerce super-app for food delivery, hotel booking, and local services.
Data Commerce/Data Infrastructure
Narrative is a data commerce platform that enables companies to buy, sell, and access data through an automated marketplace and collaboration tools.
Commerce Technology / Marketplace Infrastructure
Nautical Commerce provides headless commerce infrastructure and marketplace technology for B2B and B2C businesses.
Classified Advertising/Marketplace
OfferUp is a mobile-first local marketplace platform connecting buyers and sellers for secondhand goods and services in their communities.
Affiliate Marketing / Performance Marketing
Classified Advertising Technology
Oodle is a classified advertising platform and technology provider that aggregates listings from various sources and distributes them across partner networks.
Healthcare Advertising/Lead Generation
RateMDs is an online platform that allows patients to search for doctors and healthcare providers and read/write reviews about their experiences.
Classified Advertising
Recycler is a classified advertising platform that operates print and digital marketplaces for automotive, merchandise, and employment listings.
Enterprise Software Marketplace & Partner Ecosystem
The Salesforce AppExchange Partner Program is a comprehensive B2B partnership ecosystem that enables independent software vendors (ISVs), consultants, and technology providers to build, market, and sell cloud-based solutions on the Salesforce platform. As the enterprise cloud marketplace for Salesforce, the program provides partners with the tools, resources, and support needed to develop integrated applications and services that extend Salesforce's core CRM functionality across sales, servic...
Sharetribe is a SaaS platform that enables entrepreneurs and businesses to build and launch custom online marketplace websites without coding.
E-commerce Operations Software
Skubana is an all-in-one e-commerce operations platform designed for high-volume brands and retailers. It automates inventory, order, and warehouse management, providing a unified view across multiple sales channels to streamline operations and boost profitability.
Marketing Technology - Influencer Marketing
Stellar is a specialized influencer marketing platform that revolutionizes brand-creator partnerships by focusing exclusively on micro-influencers with 1,000 to 100,000 highly engaged followers. The platform addresses the growing demand for authentic, cost-effective influencer marketing by connecting brands with creators who deliver superior engagement rates and ROI compared to traditional celebrity endorsements. Through advanced matching algorithms and comprehensive analytics, Stellar ensure...
Travel Technology / OTA Partner Platform
Trip.com's partner platform enabling travel service providers to distribute their inventory and manage bookings through Trip.com's global travel marketplace.
Travel Technology / Property Management Software
A vacation rental property management platform that helps property owners and managers list, market, and manage their rental properties across multiple channels including TripAdvisor.
Travel Metasearch/Performance Marketing
Trivago is a global hotel search platform that aggregates prices from hundreds of booking sites, operating primarily as a metasearch engine for accommodation.
White-label MarTech Platform
Vendasta is a white-label platform that enables agencies and media companies to sell digital solutions to small and medium-sized businesses.
Travel/Hospitality Technology
Vrbo Partner Hub is a platform for property managers and owners to manage their vacation rental listings, bookings, and performance on the Vrbo marketplace.
Healthcare Marketing
WebMD's physician directory is a healthcare provider search tool integrated into the WebMD health information platform, connecting patients with doctors and enabling healthcare marketing.
Content Marketing Technology
eCommerce Platform
Yo!Kart is a multi-vendor eCommerce platform provider offering turnkey marketplace solutions for building online marketplaces similar to Amazon, eBay, and Etsy.
Zentail is an e-commerce operations platform that helps retailers and brands manage and automate their product listings, inventory, orders, and pricing across multiple online marketplaces. It streamlines multichannel selling, aiming to improve operational efficiency and growth for merchants.
Healthcare Technology (HealthTech)
Zocdoc is an online healthcare marketplace that connects patients with doctors and enables online appointment booking, not primarily an AdTech company.