Category
Marketplace Technology
Marketplace Technology companies build and operate digital platforms that connect buyers and sellers, enabling transactions across various industries and verticals. Brands, retailers, service providers, and content creators use these platforms to reach customers and expand distribution. Buyers use them to discover products, compare options, and make purchases across categories like e-commerce, travel, healthcare, creative assets, and local services. The category encompasses platforms that aggregate supply from multiple vendors, provide tools for sellers to optimize their presence and performance, facilitate price comparison and discovery, and handle the logistics of connecting supply with demand across different markets and geographies.
Companies
119
Tier distribution
119 Marketplace Technology companies tracked by ATDb — 13 leaders, 0 recent deals.
Recent deals in Marketplace Technology
- eBay acquires DepopAcquisition~$1.4 billion2026-07-30
- Spotify acquires Findaway for audiobook advertisingAcquisition$123M2022-06-15
- King Digital Entertainment IPOIPO2014-03-26
Most acquisitive in Marketplace Technology
Jungle Scout
E-Commerce Intelligence & Marketing Technology
Jungle Scout serves large brands, ecommerce agencies, and individual Amazon sellers, and raised $110 million to fund marketplace expansion and its entry into Amazon Advertising.
Mirakl
E-Commerce & Retail Media Technology
Mirakl is a French e-commerce software company, headquartered in Paris and Boston, that provides online marketplace software to retailers, manufacturers, and wholesalers.
Productsup
Product Feed Management / Commerce Enablement / MarTech
Productsup is a product-to-consumer (P2C) platform, founded in Berlin in 2010, that manages the full product content journey — from onboarding and standardizing supplier data to enriching, governing, and syndicating it across thousands of channels, including marketplaces, retailers, social platforms, and advertising destinations.
App Store
App Marketplace & Mobile Advertising
App Store is Apple's mobile application marketplace offering four distinct ad placements — Today Tab, Search Tab, Search Results, and Product Pages — that together serve advertisers seeking to reach users at different stages of the app discovery journey.
Booking.com Partner Hub
Travel AdTech / OTA Partner Platform
Booking.com Partner Hub is a property management analytics platform that provides hosts with data on how guests interact with their listings, including saves and wishlist activity.
Cint
Market Research & Consumer Insights Technology
Cint is a pioneer in research technology whose platform connects researchers, advertisers, and brands to reliable consumer data sourced from a vast global network spanning 130+ countries.
Eyeota
AcquiredAudience Data & Targeting
Eyeota is a global audience data company that helps brands enrich insights, enhance personalization, and improve omnichannel targeting for digital marketing.
Facebook Marketplace
Commerce Media & Marketplace Advertising
Facebook Marketplace is a consumer-facing buy-and-sell platform, launched in 2016, that functions as an open exchange where users can trade new and pre-owned items directly with one another, serving as Facebook's equivalent to eBay and Craigslist.
Healthgrades
Health & Pharma Digital Advertising / Healthcare Marketplace
Healthgrades is an online platform that helps consumers identify and select doctors, hospitals, and care providers by making healthcare information more transparent and accessible.
Meituan Ads
Retail Media / Local Commerce Advertising
Meituan's advertising platform offering merchants promotional and marketing solutions across China's leading e-commerce super-app for food delivery, hotel booking, and local services.
Podcorn
Podcast Advertising / Audio AdTech
Podcorn is a self-service podcast sponsorship marketplace, founded in 2019 and acquired by Audacy (then Entercom) in 2021, built to connect independent podcasters of all sizes directly with brands for host-read sponsorships.
Salesforce AppExchange Partner Program
Enterprise Software / CRM / AdTech Ecosystem
Salesforce AppExchange Partner Program is an initiative through which Salesforce equips app developers and partner companies with a comprehensive suite of cloud resources, marketing support, and co-marketing opportunities, enabling them to build expertise across specific business functions and product areas.
AdProfy
DefunctDigital Advertising Technology / AdTech
AdProfy is a digital advertising technology platform that operates as a dual-sided marketplace connecting publishers and advertisers through specialized push notification and in-page push advertising solutions. The company addresses fundamental challenges in the modern digital advertising ecosystem by offering non-intrusive ad formats engineered to circumvent ad blockers and overcome banner blindness, while maintaining strict adherence to permission-based, opted-in audience engagement protoco...
AdQuick
Out-of-Home (OOH) Advertising Technology
Angi Inc.
Local Services Advertising & Lead Generation
Angi Inc. is a leading home services marketplace connecting homeowners with local service professionals, leveraging digital advertising and lead generation to monetize contractor-consumer connections.
Channel Advisor
RebrandedE-Commerce Technology / Retail Media
ChannelAdvisor is a cloud-based e-commerce platform that helps brands and retailers optimize their online sales across marketplaces, digital marketing channels, and their own websites.
CommerceHub
RebrandedE-Commerce Infrastructure & Supply Chain Technology
CommerceHub is a leading e-commerce network platform that connects retailers, suppliers, and logistics providers to enable drop ship, marketplace, and distributed order management capabilities.
Craigslist
Craigslist is a centralized network of online communities featuring classified advertisements and forums on a variety of topics. It is one of the world's most visited websites, known for its simple interface and wide range of listings, from jobs and housing to items for sale and community events.
Etsy
Retail Media / E-Commerce Marketplace
Etsy is a global e-commerce marketplace focused on handmade or vintage items and craft supplies. It connects millions of buyers and sellers worldwide, offering a platform for unique and creative goods.
HomeAdvisor
RebrandedHome Services Marketplace / Lead Generation
HomeAdvisor is a digital marketplace connecting homeowners with local home service professionals, using pay-per-lead advertising to monetize contractor connections.
Hotels.com
Online Travel Agency (OTA) / Travel Commerce
Hotels.com is a leading online travel agency specializing in hotel bookings and accommodation reservations worldwide, operating as part of Expedia Group's portfolio of travel brands.
Affiliate Future
Affiliate Marketing Networks
Affiliate Future is a UK-based affiliate marketing network connecting advertisers with publishers through performance-based marketing solutions.
Affise Reach
Affiliate Marketing
Affise Reach is a partner marketing platform that connects advertisers with publishers and affiliates for performance-based campaigns.
AppLovin Array
Mobile App Distribution & Monetization
End-to-end app management suite for mobile carriers / OEMs. Distinct from 'Array Networks' (unrelated infra company).
Bark for Professionals
Lead Generation / Service Marketplace
Bark for Professionals is a UK-based lead generation marketplace connecting service professionals with potential customers actively seeking their services.
Bonanza
E-commerce Marketplace Platform
Bonanza is a seller-centric online marketplace platform that positions itself as an accessible alternative to major e-commerce giants for independent sellers, small businesses, and boutique retailers. Founded on a community-driven commerce philosophy, the platform emphasizes simplified listing processes, competitive fee structures, and enhanced storefront customization capabilities that enable sellers to establish distinctive brand identities. The marketplace facilitates transactions across d...
ClickBank
E-commerce Platforms & Digital Marketplaces
ClickBank is a leading digital marketplace and e-commerce platform that specializes in connecting product creators with affiliate marketers to facilitate the distribution and sale of digital products. Established as one of the pioneering platforms in the digital product space, ClickBank has built a robust ecosystem that enables entrepreneurs, content creators, and information product vendors to reach global audiences through a vast network of affiliate partners. The platform handles all aspec...
Crowd Content
Content Marketing Services
Elastic Path
E-commerce Technology / Headless Commerce / Composable Commerce
Elastic Path is a leading provider of headless commerce solutions that enables enterprises and mid-market businesses to create flexible, scalable, and personalized shopping experiences across multiple channels. By decoupling the front-end presentation layer from the back-end commerce engine through an API-first architecture, Elastic Path empowers organizations to innovate rapidly on customer-facing experiences while maintaining robust commerce functionality. The platform allows businesses to ...
Expedia Partner Central
Travel AdTech / Online Travel Marketplace
Expedia Partner Central is Expedia Group's platform enabling lodging partners, vacation rentals, and activity providers to manage their listings, bookings, and performance across Expedia's travel marketplace.
AdRealm
AdTech / Blockchain Technology / Digital Advertising
AdRealm is an innovative blockchain-based digital advertising platform that fundamentally transforms the programmatic advertising ecosystem through distributed ledger technology and smart contracts. The platform creates a decentralized marketplace that directly connects advertisers with publishers, eliminating traditional intermediaries while providing immutable, real-time verification of ad impressions, clicks, and conversions. This architecture ensures transparent, tamper-proof transaction ...
Amazon Marketplace
Retail Media & E-Commerce Marketplace
Amazon's e-commerce marketplace platform enabling third-party sellers to list and sell products directly to Amazon customers worldwide.
AMZScout
E-commerce Intelligence & Marketplace Analytics
AMZScout is a leading Amazon seller tool that provides a suite of features to help Amazon sellers optimize their product listings, track sales and inventory, and conduct market research.
Booking.com
Travel/Hospitality Marketing Technology
Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.
DistroScale
Demand-Side Platform (DSP)
DistroScale is a digital video advertising technology company providing media-buying and campaign-optimization tools for publishers and advertisers.
Indeed
Recruitment Advertising / Job Search
Indeed is the world's largest job search engine, connecting millions of job seekers with employers through sponsored job postings and recruitment advertising solutions.
inRiver
Product Information Management (PIM) / E-commerce Enablement
inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.
Magento Marketplace
E-commerce Platform Extensions
An extension marketplace for Adobe Commerce (formerly Magento) that connects merchants with third-party developers offering plugins, themes, and integrations for e-commerce platforms.
OfferVault
Affiliate Marketing / Performance Marketing
Agoda
Travel & Hospitality Marketing
Leading online travel agency specializing in hotel and accommodation bookings across Asia-Pacific and globally, operating as a subsidiary of Booking Holdings.
Agoda YCS
Travel Affiliate Marketing
Agoda YCS is the B2B affiliate and partnership division of Agoda, connecting travel brands with accommodation inventory through performance marketing.
Apartments.com
Vertical Marketplace Advertising - Real Estate
Leading online apartment rental marketplace connecting renters with property managers and landlords across the United States.
Arcadier
Marketplace Technology/E-commerce Infrastructure
Arcadier is a SaaS marketplace platform provider that enables businesses to build and launch custom online marketplaces without coding.
ArtStation
AcquiredCreative Technology / Digital Media Platform
ArtStation is a leading online platform for digital artists to showcase portfolios, find jobs, and access learning resources, primarily serving the entertainment and gaming industries.
Coil
DefunctWeb Monetization / Creator Economy
Coil was a web monetization platform that used the Interledger Protocol to enable micropayments, allowing creators to earn revenue from subscribers without traditional advertising.
CS-Cart
E-commerce Platform
CS-Cart is an e-commerce platform provider offering shopping cart software and marketplace solutions for online retailers and multi-vendor marketplaces.
Cymbio
E-commerce Technology / Marketplace Integration
Cymbio is a leading marketplace and dropship automation platform that empowers brands to connect, manage, and scale their digital sales channels. It provides a unified solution to automate product data, inventory, orders, and returns with retail partners, streamlining e-commerce operations and expanding online presence.
Depop
AcquiredSocial Commerce / Fashion Resale
A social shopping app combining marketplace functionality with social media features, focused on fashion resale and secondhand clothing among Gen Z users.