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Category

Marketplace Technology

Marketplace Technology encompasses platforms that facilitate transactions, connections, and commerce between multiple parties—whether consumers, businesses, creators, or service providers. These companies solve fundamental problems in digital commerce by reducing friction in discovery, trust, and transaction execution. They create structured environments where supply meets demand efficiently, whether that's connecting musicians with instruments (Reverb), artists with customers (Redbubble, Envato), freelancers with businesses (Fiverr), retailers with brands (Faire), or individuals buying and selling secondhand goods (Poshmark, Mercari, Depop). Beyond transaction facilitation, many marketplace platforms address operational challenges through integrated tools—inventory management, order fulfillment, payment processing, and dispute resolution—that would otherwise require sellers to navigate fragmented third-party solutions. Within the AdTech ecosystem, marketplace technology serves as a critical infrastructure layer that enables targeted advertising and performance marketing at scale. These platforms generate rich first-party data about user behavior, preferences, and purchasing intent, which becomes invaluable for advertisers seeking to reach specific audiences. The social and community elements embedded in many of these marketplaces (particularly evident in Poshmark and Depop) create engagement opportunities for brand partnerships and influencer collaborations, while platforms like Intellifluence directly bridge brands with content creators. Additionally, marketplace platforms increasingly function as advertising channels themselves, where sellers and brands must compete for visibility, creating demand for advertising solutions and analytics tools. Current dynamics reveal a market increasingly segmented by vertical specialization and operational sophistication. While some platforms focus on consumer-to-consumer transactions with social elements (Depop, Poshmark, Mercari), others target business-to-business wholesale (Faire) or digital services (Fiverr, Envato). A notable trend is the integration of operational technology—exemplified by Skubana—reflecting that modern marketplace success requires seamless backend management across multiple sales channels. Additionally, there is clear momentum toward community-driven commerce and sustainability narratives, particularly in fashion resale, suggesting that marketplaces are evolving beyond pure transaction platforms into lifestyle and values-aligned ecosystems that influence both purchasing behavior and advertising strategy.

Companies

113

Tier distribution

S3A11B11Other88
Avg Completeness
83%
News (30d)
21
Deals (90d)
0
(3)
(11)
App Store

App Store

App Distribution / Mobile Marketplace

Apple's mobile app distribution platform — launched July 2008. Available on iOS, iPadOS, watchOS, tvOS, and visionOS. Key revenue surface for Apple Services + primary inventory for Apple Ads (formerly Apple Search Ads). ~$25B+ annual revenue.

AppLovin Array

AppLovin Array

Mobile App Distribution & Monetization

End-to-end app management suite for mobile carriers / OEMs. Distinct from 'Array Networks' (unrelated infra company).

Palo Alto, California
Booking.com Partner Hub

Booking.com Partner Hub

Travel & Hospitality Distribution Platform

Booking.com's partner platform that enables accommodation providers to manage their properties, reservations, and distribution on the Booking.com marketplace.

Amsterdam, North Holland
C

Cint

Market Research & Consumer Insights Technology

Cint is a global software leader in digital insights and research technology, connecting researchers with consumers through the world's largest consumer network for survey-based research.

Stockholm, Stockholm
Eyeota

Eyeota

Acquired

Audience Data & Data Marketplace

Eyeota is a global audience data marketplace that enables advertisers and marketers to access third-party audience segments for more precise digital targeting.

New York, NY
F

Facebook Marketplace

Social Commerce and Classified Advertising

Facebook's peer-to-peer marketplace platform enabling users to buy, sell, and discover items locally within their communities, integrated with Facebook's advertising ecosystem.

Menlo Park, California
Healthgrades

Healthgrades

Healthcare Marketing Technology

Healthgrades is a leading online platform connecting patients with healthcare providers through physician ratings, reviews, and appointment scheduling.

Denver, Colorado
M

Meituan Ads

Retail Media / Local Commerce Advertising

Meituan's advertising platform offering merchants promotional and marketing solutions across China's leading e-commerce super-app for food delivery, hotel booking, and local services.

Beijing, Beijing
Podcorn

Podcorn

Podcast Advertising & Creator Monetization

Podcorn is a technology-driven marketplace platform that has revolutionized the podcast advertising ecosystem by creating an automated, efficient bridge between podcast creators and brand advertisers. Operating at the strategic intersection of AdTech and the rapidly expanding podcast advertising industry, Podcorn delivers a comprehensive end-to-end solution that encompasses creator discovery, sophisticated audience matching, campaign management, payment processing, and detailed performance an...

Los Angeles, California
(11)
AdProfy

AdProfy

Digital Advertising Technology / AdTech

AdProfy is a digital advertising technology platform that operates as a dual-sided marketplace connecting publishers and advertisers through specialized push notification and in-page push advertising solutions. The company addresses fundamental challenges in the modern digital advertising ecosystem by offering non-intrusive ad formats engineered to circumvent ad blockers and overcome banner blindness, while maintaining strict adherence to permission-based, opted-in audience engagement protoco...

AdQuick

AdQuick

Out-of-Home (OOH) Advertising Technology

Los Angeles, California
Channel Advisor

Channel Advisor

Rebranded

E-Commerce & Multichannel Commerce Technology

ChannelAdvisor is a cloud-based e-commerce platform that helps brands and retailers optimize their online sales across marketplaces, digital marketing channels, and their own websites.

Research Triangle Park, North Carolina
C

CommerceHub

Rebranded

E-Commerce Technology / Retail Commerce Platforms

CommerceHub is a leading e-commerce network platform that connects retailers, suppliers, and logistics providers to enable drop ship, marketplace, and distributed order management capabilities.

Atlanta, Georgia
Craigslist

Craigslist

Craigslist is a centralized network of online communities featuring classified advertisements and forums on a variety of topics. It is one of the world's most visited websites, known for its simple interface and wide range of listings, from jobs and housing to items for sale and community events.

Etsy

Etsy

Etsy is a global e-commerce marketplace focused on handmade or vintage items and craft supplies. It connects millions of buyers and sellers worldwide, offering a platform for unique and creative goods.

Intango

Intango

Performance Marketing & Publisher Monetization

Intango is an Israeli ad technology company providing performance marketing, content recommendation, and search advertising solutions. Intango operates IntangoMedia and acquired Reignn (formerly Kumma) in 2023 for $10M, expanding its US footprint and digital publishing portfolio. The company has been associated with made-for-advertising (MFA) practices in industry coverage.

Tel Aviv, Tel Aviv District
O

Oodle

Classified Advertising Technology

Oodle is a classified advertising platform and technology provider that aggregates listings from various sources and distributes them across partner networks.

San Mateo, California
Oracle Commerce

Oracle Commerce

eCommerce Technology / MarTech

Oracle Commerce is an enterprise ecommerce platform that provides cloud-based solutions for B2B and B2C digital commerce experiences as part of Oracle's Customer Experience (CX) Cloud suite.

Austin, Texas
(27)
Affiliate Future

Affiliate Future

Affiliate Marketing Networks

Affiliate Future is a UK-based affiliate marketing network connecting advertisers with publishers through performance-based marketing solutions.

London, England
Affise Reach

Affise Reach

Affiliate Marketing

Affise Reach is a partner marketing platform that connects advertisers with publishers and affiliates for performance-based campaigns.

Limassol
Bonanza

Bonanza

E-commerce Marketplace Platform

Bonanza is a seller-centric online marketplace platform that positions itself as an accessible alternative to major e-commerce giants for independent sellers, small businesses, and boutique retailers. Founded on a community-driven commerce philosophy, the platform emphasizes simplified listing processes, competitive fee structures, and enhanced storefront customization capabilities that enable sellers to establish distinctive brand identities. The marketplace facilitates transactions across d...

ClickBank

ClickBank

E-commerce Platforms & Digital Marketplaces

ClickBank is a leading digital marketplace and e-commerce platform that specializes in connecting product creators with affiliate marketers to facilitate the distribution and sale of digital products. Established as one of the pioneering platforms in the digital product space, ClickBank has built a robust ecosystem that enables entrepreneurs, content creators, and information product vendors to reach global audiences through a vast network of affiliate partners. The platform handles all aspec...

Boise, Idaho, United States
Crowd Content

Crowd Content

Content Marketing Services

Phoenix, Arizona
Elastic Path

Elastic Path

E-commerce Technology / Headless Commerce / Composable Commerce

Elastic Path is a leading provider of headless commerce solutions that enables enterprises and mid-market businesses to create flexible, scalable, and personalized shopping experiences across multiple channels. By decoupling the front-end presentation layer from the back-end commerce engine through an API-first architecture, Elastic Path empowers organizations to innovate rapidly on customer-facing experiences while maintaining robust commerce functionality. The platform allows businesses to ...

E

Expedia Partner Central

Travel Technology / Marketplace Enablement

Expedia Partner Central is Expedia Group's platform enabling lodging partners, vacation rentals, and activity providers to manage their listings, bookings, and performance across Expedia's travel marketplace.

Seattle, Washington
Getty Images

Getty Images

Visual Content Licensing and Stock Photography

Getty Images is a global leader in visual content creation and licensing, providing stock photography, editorial images, video footage, and music to creative professionals, businesses, and media organizations worldwide. Founded in 1995 by Mark Getty and Jonathan Klein, the company has built one of the world's most comprehensive and diverse visual content libraries, featuring hundreds of millions of images and videos from professional photographers, videographers, and content creators. Getty I...

Seattle, Washington, USA, Washington
Gumroad

Gumroad

Gumroad is an online platform that empowers creators to sell digital products, subscriptions, and physical goods directly to their audience. It provides a simple storefront, payment processing, and audience management tools, enabling creators to build and monetize their independent businesses.

(15)
A

AdRealm

AdTech / Blockchain Technology / Digital Advertising

AdRealm is an innovative blockchain-based digital advertising platform that fundamentally transforms the programmatic advertising ecosystem through distributed ledger technology and smart contracts. The platform creates a decentralized marketplace that directly connects advertisers with publishers, eliminating traditional intermediaries while providing immutable, real-time verification of ad impressions, clicks, and conversions. This architecture ensures transparent, tamper-proof transaction ...

Amazon Marketplace

Amazon Marketplace

Retail Media / E-commerce Marketplace

Amazon's e-commerce marketplace platform enabling third-party sellers to list and sell products directly to Amazon customers worldwide.

Seattle, Washington
AMZScout

AMZScout

E-commerce Intelligence & Marketplace Analytics

AMZScout is a leading Amazon seller tool that provides a suite of features to help Amazon sellers optimize their product listings, track sales and inventory, and conduct market research.

Dover, Delaware
Booking.com

Booking.com

Travel/Hospitality Marketing Technology

Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.

Amsterdam, North Holland
DistroScale

DistroScale

Defunct

Demand-Side Platform (DSP)

DistroScale was a programmatic advertising platform that provided demand-side platform (DSP) technology for digital media buying and campaign optimization.

City, State/Province
Indeed

Indeed

Recruitment Advertising / Job Search

Indeed is the world's largest job search engine, connecting millions of job seekers with employers through sponsored job postings and recruitment advertising solutions.

Austin, Texas
inRiver

inRiver

Product Information Management (PIM) / E-commerce Enablement

inRiver is an AdTech Platform that helps companies manage and optimize their product information for digital marketing and e-commerce.

Malmö, Skåne County
M

Magento Marketplace

E-commerce Platform Extensions

An extension marketplace for Adobe Commerce (formerly Magento) that connects merchants with third-party developers offering plugins, themes, and integrations for e-commerce platforms.

San Jose, California
OfferVault

OfferVault

Affiliate Marketing / Performance Marketing

Unranked(46)
A

Agoda

Travel & Hospitality Marketing

Leading online travel agency specializing in hotel and accommodation bookings across Asia-Pacific and globally, operating as a subsidiary of Booking Holdings.

Singapore
A

Agoda YCS

Travel Affiliate Marketing

Agoda YCS is the B2B affiliate and partnership division of Agoda, connecting travel brands with accommodation inventory through performance marketing.

Singapore
Apartments.com

Apartments.com

Vertical Marketplace Advertising - Real Estate

Leading online apartment rental marketplace connecting renters with property managers and landlords across the United States.

Atlanta, Georgia
A

Arcadier

Marketplace Technology/E-commerce Infrastructure

Arcadier is a SaaS marketplace platform provider that enables businesses to build and launch custom online marketplaces without coding.

Singapore
A

ArtStation

Creative Services Platform

ArtStation is a leading online platform for digital artists to showcase portfolios, find jobs, and access learning resources, primarily serving the entertainment and gaming industries.

Vancouver, British Columbia
C

Coil

Defunct

Web Monetization / Alternative Revenue Models

Coil was a web monetization platform that enabled micropayments to content creators through the Interledger Protocol, offering an alternative to traditional advertising models.

San Francisco, California
C

CS-Cart

E-commerce Platform

CS-Cart is an e-commerce platform provider offering shopping cart software and marketplace solutions for online retailers and multi-vendor marketplaces.

Almere, Flevoland
Cymbio

Cymbio

E-commerce Technology / Marketplace Integration

Cymbio is a leading marketplace and dropship automation platform that empowers brands to connect, manage, and scale their digital sales channels. It provides a unified solution to automate product data, inventory, orders, and returns with retail partners, streamlining e-commerce operations and expanding online presence.

Tel Aviv, Tel Aviv District
Depop

Depop

Acquired

E-commerce/Social Commerce

A social shopping app combining marketplace functionality with social media features, focused on fashion resale and secondhand clothing among Gen Z users.

London, England