Podcorn

Self-serve podcast advertising marketplace focused on the long tail of independent and mid-tier podcast creators, operating as part of the SiriusXM audio ecosystem

Podcorn is a self-service podcast sponsorship marketplace, founded in 2019 and acquired by Audacy (then Entercom) in 2021, built to connect independent podcasters of all sizes directly with brands for host-read sponsorships.¹ The platform uses an algorithm powered by machine learning to match brands with podcasters based on audience characteristics and business goals, improving its matches over time.² Rather than relying solely on standard CPM-based pre-roll, mid-roll, and post-roll formats, Podcorn encourages native ad formats — such as brand interviews, paid reviews, and roundtable discussions — and helps smaller podcasters command better pricing based on factors like integration length, audience niche, and host expertise.² The marketplace connects advertisers and podcast creators through collaborative workspaces, and while it offers a self-serve platform, it also provides a full-service option with managed support to help brands curate and optimize their campaigns.³ More recently, Podcorn expanded into podcast hosting with dynamic ad insertion (DAI), enabling creators to earn passive revenue through automated, audience-targeted ads while retaining the ability to book direct sponsorships through the marketplace.¹ The company was valued at $22.5 million at the time of its acquisition, with an upfront cash payment of $14.6 million and a performance-based earnout.³ Source 1: audacy.com — Introducing Audacy Creator Lab Hosting Source 2: adexchanger.com — FameBit Founders Launch Podcorn To Bring Influencer ... Source 3: martechcube.com — Entercom Acquires Podcast Influencers Marketplace Podcorn