Category
Audio Advertising
Audio advertising platforms enable brands to create, distribute, and measure ad campaigns across streaming audio services, podcasts, and digital radio. Advertisers and agencies use these platforms to reach listeners through skippable and non-skippable audio ads, host-read sponsorships, and dynamic insertion. Publishers and creators use them to monetize content through ad inventory management and audience targeting. The category provides self-service tools for campaign setup, real-time analytics on impressions and engagement, and integration with streaming platforms that deliver audio content to millions of listeners across music, podcasts, and live radio.
Companies
70
Tier distribution
70 Audio Advertising companies tracked by ATDb — 23 leaders, 1 recent deals.
Recent deals in Audio Advertising
- Spotify acquires Findaway for audiobook advertisingAcquisition$123M2022-06-15
- Spotify acquires MegaphoneAcquisition$235M2020-11-10
- Spotify Direct ListingIPO2018-04-03
- Pandora Media IPOIPO2011-06-15
- Sinclair invests in IRCODEInvestment
Most acquisitive in Audio Advertising
Podcast One
Podcast Network & Audio Advertising
Podcast One is a leading podcast network and advertising destination spanning top genres including sports, comedy, celebrity culture, entertainment, news, and politics.
Spotify Advertising
Digital Audio Advertising
Spotify Advertising is a digital audio advertising platform operating within one of the world's largest streaming services, offering brands access to a global audience across music, podcasts, and other audio content.
Spotify Technology
Audio Streaming & AdTech
Spotify Technology SA is the world's most significant audio streaming platform, operating a dual-segment revenue architecture in which a Premium subscription tier accounts for roughly 85% of total revenue, while an Ad-Supported tier monetizes the free user base through audio, video, and display advertisements delivered across music and podcast content.
AdvertiseCast
AcquiredPodcast Advertising / Audio AdTech
AdvertiseCast is a podcast network for buying and selling podcast advertising.
AudioGO
Programmatic Audio Advertising
AudioGO is a self-service digital audio advertising platform, part of SiriusXM, designed specifically to simplify the audio ad buying process for small and mid-sized businesses by making campaign launches quick, affordable, and intuitive.
Chartable
AcquiredPodcast Analytics & Attribution
Chartable was a podcast analytics platform that enabled publishers to understand and grow their podcast audiences through promotional attribution and audience insight tools.
Cox Media
Local Media & Advertising
Cox Media Group (CMG) is an American media conglomerate principally owned by Apollo Global Management, with Cox Enterprises holding a 29% minority stake.
iHeartMedia
Audio Advertising & Broadcast Media
iHeartMedia is a major American audio media company operating over 860 owned radio stations across 160 markets nationwide, with a leading position in analytics and attribution technology driven by its large consumer base.
iHeartMedia Podcast Network
Podcast / Audio Media & Advertising
iHeartMedia Podcast Network is a major audio media company that pursues programmatic audio advertising as a complement to its direct-deal ad sales.
iHeartRadio
Audio Advertising & Streaming
iHeartRadio is an American freemium broadcast, podcast, and radio streaming platform owned by iHeartMedia that offers live radio stations, custom artist stations, and podcasts.
Magellan AI
Podcast Advertising Intelligence & Measurement
Magellan AI is an all-in-one platform for podcast advertising intelligence, media planning, and measurement that empowers brands, agencies, and publishers to buy and sell more effectively.
Megaphone
AcquiredPodcast Advertising & Publishing Technology
Megaphone is a podcast ad tech company that provides hosting, distribution, and ad-insertion tools for podcast publishers, while also enabling advertisers to find and reach audiences across those publishers' content.
Adswizz
Audio Advertising Technology
A leading audio advertising technology platform specializing in programmatic audio and podcast monetization solutions for broadcasters and publishers.
Adtonos
AdTech - Programmatic Audio Advertising
Adtonos is a specialized sell-side platform (SSP) exclusively dedicated to programmatic audio advertising, serving the rapidly expanding digital audio ecosystem. The company provides publishers, podcasters, streaming audio services, and audio content creators with sophisticated technology infrastructure to monetize their audio inventory through automated, real-time bidding processes. Unlike general-purpose SSPs that handle multiple ad formats, Adtonos addresses the unique technical and commer...
Apple Podcasts
Podcast Distribution and Audio Streaming
Apple's native podcast platform and directory, offering podcast discovery, streaming, and distribution to millions of listeners worldwide.
ART19
AcquiredPodcast Technology & Audio AdTech
ART19 is a leading podcast hosting, distribution, and monetization platform acquired by Amazon, powering some of the world's largest publishers and media companies.
Audioboom
Podcast Advertising and Monetization
AudioHook
Audio Advertising Technology
Cadence13
AcquiredPodcast Advertising & Audio Content
Cadence13 was a premium podcast network and advertising sales company that specialized in branded content and host-read advertising for podcasts.
Libsyn
Podcast Hosting and Advertising
Libsyn is a leading podcast hosting and distribution platform that provides podcasters with tools for publishing, monetization, and analytics.
LiveOne
Audio Advertising & Streaming Media
LiveOne is a music, entertainment, and audio streaming platform that monetizes content through advertising, subscriptions, and live events across a broad digital media ecosystem.
Anchor
AcquiredPodcast Technology/Audio Content Platform
Anchor was a podcast creation and hosting platform that made it free and easy for anyone to create, distribute, and monetize podcasts.
Audacy
Media & Entertainment - Audio Broadcasting & Streaming
Audacy is a leading multi-platform audio content and entertainment company operating one of the largest radio broadcasting networks in the United States. The company owns and operates a diverse portfolio of radio stations across major markets, complemented by a robust digital streaming platform and extensive podcast network. Audacy's stations span multiple formats including news, sports, music, and talk radio, reaching millions of listeners daily through both traditional broadcast and digital...
Audio.Ad
Digital Audio Advertising
Audio.Ad is a programmatic audio advertising platform that enables advertisers to reach audiences across streaming music, podcasts, and digital radio.
Blubrry
Podcast Hosting and Analytics
Gimlet Media
MergedPodcast Production/Audio Content
Gimlet Media was a podcast production company and network that created narrative podcasts and was acquired by Spotify in 2019.
Instreamatic
Audio Advertising Technology
Instreamatic is a voice-enabled advertising platform that creates interactive audio ads with conversational AI capabilities. They enable brands to create voice-activated ad experiences across podcasts, streaming audio, and connected devices.
NPR Sponsorship
Audio/Podcast Advertising
NPR's official sponsorship sales division connecting brands with NPR's highly engaged public radio audience through on-air and digital advertising opportunities.
Pandora
AcquiredAudio Advertising & Streaming
Pandora is a pioneering internet radio and music streaming platform known for its Music Genome Project-powered personalized radio stations, now operating as a subsidiary of SiriusXM.
Podchaser
Podcast Advertising and Analytics
Acast
Podcast Advertising Technology
Acast is a leading global podcast company that provides a comprehensive platform for podcast creators, advertisers, and listeners. It offers a suite of tools and services to help podcasters grow their audience and monetize their content.
Resso
DefunctMusic Streaming / Digital Media
Music streaming service launched 2020. Shut down in Brazil/Indonesia September 2023 (replaced by TikTok Music), shut down in India January 31, 2024 after Indian gov forced removal from app stores.
Cumulus Media
Audio Advertising / Broadcast Media
Cumulus Media is one of the largest U.S. radio broadcasting companies, operating hundreds of radio stations and a digital audio advertising platform reaching millions of listeners.
Deezer
Digital Audio Streaming / Digital Media Publishing
Fox News
Premium Publisher / Broadcast & Cable Media Advertising
Fox News is a leading American cable news network and major digital media publisher that leverages its massive audience reach to offer premium advertising solutions across linear TV, streaming, and digital platforms.
Omny Studio
Podcast & Audio Publishing / AdTech
Omny Studio is a professional podcast and on-demand audio publishing platform used by broadcasters, media companies, and content creators to manage, distribute, and monetize audio content.
SiriusXM
Audio Media & Advertising Technology
SiriusXM is a North American audio entertainment company that runs the SiriusXM satellite and streaming service and Pandora, and sells audio and podcast advertising through its SiriusXM Media unit and AdsWizz ad tech.
Spotify Greenroom
DefunctLive Audio / Social Audio
Spotify's live audio chat product (acquired Locker Room March 2021, rebranded to Greenroom June 2021). Renamed Spotify Live in 2022. Shut down April 30, 2023.
Transistor
Podcast Hosting & Analytics