Stitcher complements advertising operations with video & streaming
Stitcher was positioned as a major player in the podcast streaming market before its acquisition by SiriusXM. The platform competed in the rapidly growing podcast industry by offering both free ad-supported and premium subscription tiers, combining technology innovation with content curation. Post-acquisition, Stitcher became part of SiriusXM's comprehensive audio entertainment strategy, leveraging synergies with sister platforms and benefiting from enterprise-level resources for content acquisition and technology development.
B2C with B2B components (advertising and content distribution) View similar →
Stitcher was a pioneering podcast platform and audio streaming service that played a significant role in the evolution of podcast consumption and distribution. Founded in the early 2010s, Stitcher provided listeners with a comprehensive platform to discover, stream, and organize podcasts across multiple genres, while offering content creators tools for distribution and monetization. The platform distinguished itself through its curated content approach, personalized recommendations, and seamless cross-device listening experience. In July 2020, Stitcher was acquired by SiriusXM, a leading audio entertainment company, as part of SiriusXM's strategic expansion into the podcast and on-demand audio market. This acquisition integrated Stitcher's technology, content library, and user base into SiriusXM's broader ecosystem, which included previous podcast acquisitions like Pandora and Simplecast. Under SiriusXM ownership, Stitcher continued to operate as a distinct platform while benefiting from the parent company's resources, advertising capabilities, and extensive audio content portfolio. The platform served millions of listeners and hosted thousands of podcasts, including both independent creators and premium exclusive content.
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Market Position
Classified as C in Video & Streaming space. This indicates emerging player status.
Last updated: 11/3/2025