Cadence13

Premium podcast network acquired by major audio company

Cadence13 was a leading podcast company that operated as both a content studio producing original podcasts and an advertising network connecting brands with podcast audiences. The company worked with high-profile talent and brands to create premium podcast content while also providing podcast advertising solutions including host-read ads, programmatic advertising, and branded content. Cadence13 represented a portfolio of popular podcasts across various genres including true crime, sports, entertainment, and business. In 2018, Cadence13 was acquired by Entercom (now Audacy), a major radio broadcasting company looking to expand its digital audio footprint. The acquisition positioned Cadence13 within a larger audio ecosystem that combined traditional radio with digital podcasting. Following the acquisition, Cadence13's operations were integrated into Audacy's broader podcast network, though the brand continued to operate for some time before being fully absorbed into Audacy's podcast division. Cadence13 played a significant role in the podcast advertising ecosystem by bridging premium content creation with sophisticated ad sales capabilities, helping establish podcasting as a viable advertising medium for major brands. The company was known for its focus on quality content and direct advertiser relationships rather than purely programmatic approaches.