Podtrac

Leading third-party podcast audience measurement and publisher ranking provider in the U.S.

Podtrac is a pioneering podcast measurement and analytics company that has established itself as the de facto standard for podcast audience measurement in the United States and beyond. Founded in the mid-2000s, Podtrac provides publishers, advertisers, and agencies with reliable, third-party verified data on podcast downloads, audience demographics, and listener behavior. Its monthly publisher rankings are widely cited by media outlets and industry stakeholders as the authoritative source for podcast popularity and reach. The company's core offerings include audience measurement tools, ad campaign analytics, and demographic research that help podcast publishers understand their audiences and help advertisers make informed media buying decisions. Podtrac's measurement methodology has been recognized by the IAB (Interactive Advertising Bureau), lending it significant credibility in the advertising ecosystem. Its rankings cover top podcast publishers and individual shows, making it an essential reference point for the industry. In the broader AdTech and podcast advertising ecosystem, Podtrac occupies a unique niche as a neutral, third-party measurement provider. As podcast advertising has grown into a multi-billion dollar market, the need for standardized, trustworthy metrics has become critical. Podtrac serves major podcast networks including NPR, iHeartMedia, Spotify, and many independent publishers, positioning it as an infrastructure-level player in the rapidly expanding podcasting industry.