Verification & Measurement

Bidstack is a pioneering AdTech company specializing in in-game advertising technology that operates at the intersection of the gaming and digital advertising industries. The company has developed a proprietary programmatic advertising platform that enables brands to deliver contextually relevant, non-intrusive advertisements within video game environments across mobile, PC, and console platforms. Through sophisticated real-time bidding mechanisms and seamless integration capabilities, Bidsta...

Google's enterprise ad serving and campaign management platform for trafficking, tracking, and measuring digital advertising across channels.

comScore is a global information and analytics company that measures audiences, brands and consumer behavior across media platforms. They provide data and analytics to businesses, media, and advertising agencies.

DoubleClick was a pioneering ad technology company that developed ad serving and management platforms before being acquired by Google in 2008 and integrated into Google Marketing Platform.

Google's privacy-safe measurement and analytics platform that enables advertisers and publishers to analyze campaign performance using event-level data within a secure, privacy-preserving environment.

The Interactive Advertising Bureau (IAB) is the leading trade association for the digital advertising and marketing industry, setting standards, conducting research, and advocating for the ecosystem.

IAB Tech Lab is the standards and technical development arm of the Interactive Advertising Bureau (IAB), developing technical standards and solutions for the digital advertising industry.

Global measurement and data analytics company providing audience measurement, advertising effectiveness, and consumer intelligence across media and retail sectors.

Nielsen's digital ad measurement solution that verifies audience reach, demographics, and campaign performance across digital platforms.

Anzu is a pioneering technology company specializing in programmatic in-game advertising solutions that seamlessly integrate brand messaging within gaming environments across mobile, PC, and console platforms. The company has developed a sophisticated platform utilizing advanced SDK integration and proprietary technology to enable brands to place advertisements naturally within games, such as billboards in racing games or posters in sports arenas. This native advertising methodology creates a...

Acquired by Novacap, Cadent is a converged TV advertising platform that enables advertisers to plan, activate, and measure campaigns across linear, addressable, and streaming TV at scale.

Chartable was a podcast analytics and attribution platform that helped publishers and advertisers measure podcast audience growth and ad performance before being acquired by Spotify in 2022.

Cint is a global software leader in digital insights and research technology, connecting researchers with consumers through the world's largest consumer network for survey-based research.

Contentsquare is a leading digital experience analytics platform that helps businesses understand and optimize their customers' digital journeys. The company's AI-powered solutions provide deep insights into user behavior, enabling companies to deliver more personalized and engaging digital experiences.

DoubleVerify is a leading independent provider of marketing measurement software and analytics, driving quality and effectiveness for advertisers and publishers across the digital media landscape.

Dynata is a global leader in first-party data, providing data, insights, and technology solutions for market research, advertising, and analytics. They connect brands and agencies with millions of consumers and business professionals worldwide to gather opinions and behaviors, enabling better decision-making.

GumGum is a contextual intelligence technology company that specializes in computer vision and natural language processing to analyze and understand digital content. Founded in 2008, the company pioneered contextual advertising solutions that move beyond traditional cookie-based targeting by analyzing the actual content of web pages, images, and videos to deliver more relevant advertising experiences. GumGum's proprietary artificial intelligence technology enables brands and publishers to und...

Acquired by Vista Equity Partners in 2024, Integral Ad Science (IAS) is a leading global digital media quality company providing ad verification, brand safety, viewability measurement, and fraud detection solutions to the world's largest advertisers, agencies, and publishers.

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.

Adalytics is a research and analytics company focused on digital advertising measurement and verification. The company provides tools and research to help advertisers analyze ad delivery, performance, and potential fraud across digital platforms.

Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.

Adloox is an independent ad verification and brand safety platform that helps advertisers ensure their digital ads are viewable, brand-safe, and free from fraud.

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Ampersand is a data-driven TV advertising sales and technology company jointly owned by Comcast, Charter, and Cox, enabling advertisers to plan, buy, and measure TV campaigns across cable and streaming at scale.

Anodot is an AI-powered analytics and anomaly detection platform that helps businesses monitor their data in real-time. It automatically detects anomalies and incidents across various domains like revenue, operations, and customer experience, enabling proactive problem resolution and preventing business impact.

Consumer-permissioned commerce data and advertising measurement company.

Browsi provides AI-powered ad viewability and yield optimization solutions for publishers. Their platform predicts which ad placements will be viewable and optimizes ad layouts in real-time to maximize revenue while maintaining user experience.

CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.

Eppo is an experimentation platform designed for data scientists and product teams to run trustworthy A/B tests and make data-driven decisions. It provides a robust statistical engine and a user-friendly interface to design, launch, and analyze experiments, ensuring reliable results and faster iteration for product development.

Mobile-first market research firm. Formed 2017 when Stagwell bought Nielsen mobile-research assets.

Insightech is an Australian digital experience analytics platform that helps businesses understand and optimize user behavior on their websites and apps. It provides tools like session replay, heatmaps, and conversion funnels to identify pain points and improve customer journeys, ultimately boosting conversion rates and user satisfaction.

AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.

Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.

Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.

Cincinnati-based AI-driven media measurement and reporting platform for buyer transparency. Founded 2017. Acquired by PubMatic September 14 2022 for $45M to accelerate Supply Path Optimization tooling. Now folded into PubMatic Activate.

AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.

Cognitec is a leading provider of face recognition technology and biometric solutions for government, law enforcement, and commercial applications.

Cable & Telecommunications Association for Marketing — industry trade association.

Datadog is a leading provider of cloud-scale monitoring and analytics infrastructure solutions designed for modern application environments. The company specializes in delivering comprehensive observability across the entire technology stack, enabling organizations to monitor infrastructure, applications, logs, and user experiences in real-time. Through its unified SaaS-based platform, Datadog helps development, operations, and security teams collaborate more effectively by providing deep vis...

Face++ is a Chinese computer vision and facial recognition technology company that provides AI-powered image analysis APIs and solutions.

FaceFirst provides facial recognition technology for security, loss prevention, and customer identification in retail and other physical environments.

Instabug is a mobile app performance monitoring and bug reporting solution for mobile teams. It enables developers to collect comprehensive bug reports, crash reports, and user feedback directly from their mobile applications. This helps streamline the debugging process, improve app quality, and enhance the overall user experience.

Microsoft's cloud-based facial recognition and analysis API service that provides AI-powered face detection, verification, and identification capabilities for developers.

Millward Brown was a leading global market research and brand consultancy that rebranded as Kantar Millward Brown and later merged into Kantar's unified brand intelligence offering.