Verification & Measurement

Bidstack was an advertising technology company specializing in dynamic, targeted, and automated native in-game advertising solutions for the global video games industry, and the company has since shut down.

Campaign Manager 360 is Google's ad management and measurement system for advertisers and agencies, offering a holistic solution for ad serving, audience creation and management, and advanced measurement and reporting.

Comscore is an American-based global media measurement and analytics company that provides marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.

DoubleClick, now folded into Google Marketing Platform as Google Ad Manager, was an American online advertising company that built and operated internet ad serving technology from 1995 until Google absorbed it, with its publisher-facing product ultimately becoming Google Ad Manager 360.

Google Ads Data Hub is a cloud-based data clean room built on Google Cloud that enables advertisers, agencies, and measurement partners to securely analyze event-level advertising data.

IAB (Interactive Advertising Bureau) is a trade organization that establishes the technical, contractual, and policy standards underpinning programmatic digital advertising at scale.

IAB Tech Lab is a non-profit consortium, established in 2014, that works with a global member community to develop foundational technology and standards supporting growth and trust in the digital media ecosystem.

Nielsen Digital Ad Ratings (DAR) is a measurement service that provides transparent tracking of audience reach across desktop and mobile devices for digital advertising campaigns.

Oracle Advertising was an American cloud-based consumer data collection, activation, and measurement platform for digital advertisers, formed when Oracle acquired Datalogix in December 2014, and it shut down in September 2024.

Anzu is the leading intrinsic in-game advertising solution for mobile, PC, and console, supporting both brand and performance advertising inside gameplay.

Cadent is an advertising technology company that connects the TV advertising ecosystem, helping advertisers and publishers identify and understand audiences, activate campaigns, and measure results across TV content and devices.

Chartable was a podcast analytics platform that enabled publishers to understand and grow their podcast audiences through promotional attribution and audience insight tools.

Cint is a pioneer in research technology whose platform connects researchers, advertisers, and brands to reliable consumer data sourced from a vast global network spanning 130+ countries.

Contentsquare is an all-in-one experience intelligence platform built to help anyone who cares about digital journeys understand and improve them.

DoubleVerify is a publicly traded software company, founded in 2008 and headquartered in New York City, that provides measurement technology, data, and services for digital advertising.

Dynata is the world's largest first-party data company, delivering actionable insights that inform business decisions at scale.

GumGum is a contextual intelligence company that positions itself as "The Mindset Company," building technology to help advertisers and publishers connect with audiences based on real-time receptivity rather than identity-based targeting.

IAS (Integral Ad Science) is a global media measurement and optimization company that delivers actionable data to major advertisers, publishers, and media platforms.

605 was an advanced TV measurement and analytics company that provided cross-screen audience measurement and campaign effectiveness solutions, acquired by iSpot.tv in 2022.

AB Tasty is a global leader in AI-powered experimentation, personalization, and feature management. It helps businesses optimize user experiences across digital channels, driving conversions and improving customer satisfaction through a unified platform.

Adalytics is a research and analytics company focused on digital advertising measurement and verification. The company provides tools and research to help advertisers analyze ad delivery, performance, and potential fraud across digital platforms.

Adbeat is a competitive intelligence platform that helps advertisers and marketers track and analyze digital advertising campaigns across the web. The platform provides detailed insights into competitors' ad strategies, creative assets, and media buying patterns.

Adloox is an ad verification and brand safety platform that helps advertisers ensure their digital ads are viewable, brand-safe, and free from fraud. Peer39 has owned it since June 2026.

Affinity Solutions provides purchase-based marketing intelligence and measurement solutions using aggregated consumer transaction data from credit and debit cards.

Alphonso is a TV data and measurement company that uses Automatic Content Recognition (ACR) technology to track viewing behavior across smart TVs and connected devices for advertising attribution.

Ampersand is a data-driven TV advertising sales and technology company jointly owned by Comcast, Charter, and Cox, enabling advertisers to plan, buy, and measure TV campaigns across cable and streaming at scale.

Anodot is an AI-powered analytics and anomaly detection platform that helps businesses monitor their data in real-time. It automatically detects anomalies and incidents across various domains like revenue, operations, and customer experience, enabling proactive problem resolution and preventing business impact.

Consumer-permissioned commerce data and advertising measurement company.

Browsi provides AI-powered ad viewability and yield optimization solutions for publishers. Their platform predicts which ad placements will be viewable and optimizes ad layouts in real-time to maximize revenue while maintaining user experience.

CreatorIQ is a leading influencer marketing platform that provides brands and agencies with comprehensive solutions for influencer discovery, campaign management, and analytics.

Eppo is an experimentation platform designed for data scientists and product teams to run trustworthy A/B tests and make data-driven decisions. It provides a robust statistical engine and a user-friendly interface to design, launch, and analyze experiments, ensuring reliable results and faster iteration for product development.

Mobile-first market research firm. Formed 2017 when Stagwell bought Nielsen mobile-research assets.

Insightech is an Australian digital experience analytics platform that helps businesses understand and optimize user behavior on their websites and apps. It provides tools like session replay, heatmaps, and conversion funnels to identify pain points and improve customer journeys, ultimately boosting conversion rates and user satisfaction.

AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.

Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.

Hitsteps is a real-time website analytics and live chat platform designed to help businesses understand visitor behavior and engage with customers directly. It provides detailed insights into who is on your site, what they are doing, and where they came from, enabling better conversion optimization and customer support.

AppDynamics is a leading application performance management (APM) and IT operations analytics platform, now operating as a Cisco subsidiary, helping enterprises monitor and optimize complex application environments in real time.

Industry association focused on advertising and media research standards.

Cognitec is a leading provider of face recognition technology and biometric solutions for government, law enforcement, and commercial applications.

Meta’s server-side interface for sending conversion events from advertisers to Meta for measurement and optimization.

Cable & Telecommunications Association for Marketing — industry trade association.

Datadog is a leading provider of cloud-scale monitoring and analytics infrastructure solutions designed for modern application environments. The company specializes in delivering comprehensive observability across the entire technology stack, enabling organizations to monitor infrastructure, applications, logs, and user experiences in real-time. Through its unified SaaS-based platform, Datadog helps development, operations, and security teams collaborate more effectively by providing deep vis...

Face++ is a Chinese computer vision and facial recognition technology company that provides AI-powered image analysis APIs and solutions.

FaceFirst provides facial recognition technology for security, loss prevention, and customer identification in retail and other physical environments.

Instabug is a mobile app performance monitoring and bug reporting solution for mobile teams. It enables developers to collect comprehensive bug reports, crash reports, and user feedback directly from their mobile applications. This helps streamline the debugging process, improve app quality, and enhance the overall user experience.