Zappi

A leading automated consumer insights platform for global brands and agencies, known for fast, scalable ad testing and innovation research with normative benchmarking.

Zappi is a market research and consumer insights technology company that enables brands, agencies, and market researchers to rapidly test advertising creative, product concepts, brand positioning, and innovation ideas at scale. The platform automates the research process — from survey design and panel recruitment to data analysis and reporting — dramatically reducing the time and cost of traditional market research. Zappi's core strength lies in its ability to deliver predictive, normative-benchmarked insights that help marketers make confident decisions about what to bring to market and how to communicate it. For advertising and marketing teams specifically, Zappi offers pre-launch ad testing tools that measure creative effectiveness across video, display, and other formats. Clients can test ads against category norms and competitive benchmarks, understand emotional response, and predict in-market performance before committing media spend. Major global brands including PepsiCo, Heineken, Unilever, and Mars use Zappi to inform creative strategy and reduce the risk of underperforming campaigns. Founded in 2012 and headquartered in Boston, Massachusetts, Zappi has raised significant venture funding and has grown into one of the leading automated insights platforms in the market research space. The company competes with traditional research firms as well as newer agile research platforms, differentiating itself through its connected data model, AI-driven analysis, and a growing library of normative benchmarks built from millions of consumer responses.