Nataly Kelly

Nataly Kelly is a seasoned B2B marketing executive best known for her deep expertise in international growth, localization, and scaling SaaS companies globally. As CMO of Zappi, a consumer insights and market research platform used by brands and agencies to inform advertising and creative decisions, she leads the company's marketing strategy at the intersection of data, research, and brand building. Prior to Zappi, Kelly spent several years at HubSpot, where she rose to Vice President of Marketing, focusing on international markets and global expansion. She is widely recognized as a thought leader on localization and global business strategy, having written extensively on the subject and spoken at major industry events. She is the author of multiple books, including works on translation, localization, and international business. Kelly has a background that spans linguistics, translation, and technology marketing, giving her a distinctive perspective on how brands communicate across cultures. Her work at Zappi connects her directly to the advertising and media research ecosystem, as the platform helps marketers and advertisers test and optimize creative before it goes to market.

Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 22, 2026