Salesforce

Global #1 CRM platform and a leading enterprise MarTech provider with significant AdTech capabilities through Marketing Cloud and Data Cloud

Salesforce is a software company recognized as the leading CRM vendor, with its market scope spanning sales force productivity, marketing campaign management, customer service, contact center, advertising, and digital commerce applications.¹ Within the advertising space, Salesforce has historically served marketers through Advertising Studio, a native paid-media and audience activation engine embedded in Marketing Cloud that enabled brands to build segments from behavioral, engagement, email, and transactional data and push them to platforms such as Google and Meta for retargeting, lookalike modeling, and suppression.² Salesforce is retiring these Advertising Studio products — sold under the names Marketing Cloud Advertising, Ad Studio, and Active Audiences — with subscriptions no longer renewable as of August 15, 2026.³ The replacement pathway is the Ad Audiences add-on within the Salesforce Data Cloud (Data 360) platform, which lets marketers build audience segments using unified customer profiles and identity resolution, then activate those segments directly to advertising partners such as Google and Meta.² Because Data 360 operates on a single unified data layer, the same audience segments can be applied consistently across email, mobile, push, service journeys, and paid advertising, enabling smart suppression and more deliberate control of frequency, reach, and spend.² The platform also incorporates policy-based governance, consent management, and compliance features, which Salesforce positions as essential capabilities as privacy regulations tighten around cross-channel audience management.² Source 1: salesforce.com — We're Salesforce, the #1 AI CRM. Source 2: mavlers.com — Your Migration Guide to Data Cloud Ad Audiences Source 3: salesforceben.com — Salesforce Retires Marketing Cloud Advertising Studio