Salesforce
Salesforce unifies customer data across every touchpoint to enable personalized, data-driven marketing and sales engagement at scale. Its integrated platform connects CRM intelligence directly to advertising and marketing execution channels.
Last updated May 23, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- CRM, MarTech, AdTech
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 10001+
- Funding
- ~$65M (pre-IPO; IPO in 2004)
- Revenue Range
- $34B+ annually
- Stock Symbol
- CRM
- API Available
- Yes
Global #1 CRM provider with dominant enterprise market share and a comprehensive marketing and advertising cloud ecosystem
Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing, founded in 1999 by Marc Benioff and partners. The company pioneered the SaaS model and has grown into one of the largest enterprise software companies in the world, with a platform spanning sales automation, marketing, customer service, commerce, analytics, and AI. Its flagship product, Salesforce Customer 360, provides a unified view of customer data across all touchpoints, enabling businesses to personalize engagement at scale. In the AdTech and MarTech ecosystem, Salesforce plays a significant role through its Marketing Cloud (formerly ExactTarget), which offers email marketing, journey orchestration, social media advertising, mobile messaging, and data management capabilities. The Salesforce Data Cloud (formerly Genie) enables real-time customer data unification, while Advertising Studio connects CRM data to paid media channels including Google, Facebook, and programmatic platforms. These capabilities position Salesforce as a critical bridge between CRM data and advertising execution. Salesforce holds a dominant market position in CRM with approximately 20%+ global market share, consistently ranked #1 by IDC. The company serves over 150,000 customers across industries including financial services, healthcare, retail, manufacturing, and technology. With annual revenues exceeding $34 billion and a robust ecosystem of over 10 million developers and thousands of AppExchange partners, Salesforce is a foundational platform in the modern enterprise marketing and advertising technology stack.
Sales Cloud
Core CRM platform for sales force automation, pipeline management, forecasting, and opportunity tracking.
Marketing Cloud
Comprehensive marketing automation suite including email, mobile, social, advertising, and customer journey orchestration.
Marketing Cloud Advertising
Connects CRM and first-party data to paid media channels including Google, Facebook, Instagram, and programmatic platforms.
Data Cloud
Real-time customer data platform (CDP) that unifies data from all sources into a single customer profile for activation across channels.
Service Cloud
Customer service and support platform with omnichannel case management, AI-powered automation, and field service capabilities.
Commerce Cloud
B2C and B2B e-commerce platform enabling personalized shopping experiences across digital channels.
Tableau
Business intelligence and data visualization platform acquired by Salesforce in 2019 for advanced analytics.
Einstein AI
Embedded AI layer across the Salesforce platform providing predictive scoring, recommendations, and generative AI capabilities.
AppExchange
Enterprise app marketplace with thousands of third-party integrations and solutions built on the Salesforce platform.
MuleSoft
Integration platform for connecting applications, data, and devices across on-premise and cloud environments.
Slack
Collaborative messaging and workflow platform acquired in 2021, integrated across the Salesforce ecosystem.
Datorama (Marketing Cloud Intelligence)
Marketing analytics and reporting platform for aggregating and visualizing cross-channel marketing performance data.