360i

Revived by Dentsu in June 2026 as a lean, four-person, fixed-fee unit, 360i brings back a storied digital-agency brand — founded 1998, acquired by Dentsu in 2010, folded into Dentsu Creative in 2022 — to compete for the nimble, project-based work increasingly going to smaller, specialized agencies.

360i is a digital advertising agency brand operated within the Dentsu network. Founded in 1998, 360i built a strong reputation for integrating data, technology, and creativity to deliver measurable marketing results, growing into one of the most respected independent digital shops before being acquired by Dentsu in 2010 and ultimately folded into Dentsu Creative in 2022. In June 2026, Dentsu revived the 360i name as a lean, four-person, fixed-fee unit led by managing director Christine Cotter — a deliberate departure from the traditional full-service agency model, designed to win back the kind of nimble, project-based work that has increasingly gone to smaller, specialized agencies.