Merkle

One of the largest data-driven performance marketing agencies globally, operating as a flagship brand within Dentsu's CXM network

Merkle is a global data-driven performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Founded in 1971 and headquartered in Columbia, Maryland, Merkle has grown into one of the largest independent performance marketing agencies in the United States, serving Fortune 1000 companies and leading nonprofit organizations. The agency operates at the intersection of data science, technology, and creative strategy, helping brands build and execute customer-centric marketing programs that drive measurable business outcomes. Merkle's capabilities span customer relationship management (CRM), digital media, analytics, technology, and creative services. The company is particularly known for its expertise in identity resolution, audience segmentation, and personalization at scale — enabling clients to deliver the right message to the right person at the right time across channels including paid media, email, social, and web. Its proprietary data assets and technology platforms give clients a competitive edge in understanding and engaging their customers throughout the full lifecycle. In 2016, Merkle was acquired by Dentsu, one of the world's largest advertising and public relations companies, and now operates as a key pillar within Dentsu's Customer Experience Management (CXM) service line. Despite the acquisition, Merkle continues to operate as a distinct brand and entity within the Dentsu network, maintaining its identity and expanding its global footprint. The company has grown significantly through a series of strategic acquisitions and now employs thousands of professionals across offices in North America, Europe, and Asia-Pacific.