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Brief
Oracle Marketing Cloud was rebranded to Oracle CX Cloud— see Oracle CX Cloud for current status.
Oracle Marketing Cloud

Oracle Marketing Cloud

Marketing Technology (MarTech)Product· part of Oracleoracle.com

Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Oracle Cloud CX and, by 2021, combined with Oracle Data Cloud to become Oracle Advertising and Customer Experience (CX).

Last updated Oct 9, 2026 by ATDb automated enrichment

Founded
2012
HQ
Austin, Texas, United States
Parent
Oracle
Connections
69

AI-drafted from public sources12 sources cited

At a glance

Employees
10001+
Funding
subsidiary
Revenue
$500M+
Stock
ORCL
44integrations16competitors3corporate family3acquisitions
Marketing CloudMarketing AutomationCustomer Engagement

About

Enterprise marketing cloud platform rebranded into Oracle Advertising and Customer Experience (CX) in 2021, competing with Salesforce Marketing Cloud and Adobe Experience Cloud

Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Oracle Cloud CX and, by 2021, combined with Oracle Data Cloud to become Oracle Advertising and Customer Experience (CX). The platform enabled businesses to streamline marketing strategies, track and analyze consumer behavior, create targeted campaigns, and tailor messaging to specific audience segments. It offered robust email marketing capabilities, allowing marketers to design and execute automated campaigns and analyze their effectiveness to support data-driven decision-making. Oracle's 2012 acquisition of Eloqua expanded its B2B capabilities, while its acquisition of Responsys added B2C marketing functionality, both of which were integrated into Oracle Marketing Cloud. Source 1: wikipedia.org — Oracle Advertising and Customer Experience Source 2: growthnatives.com — Oracle Marketing Cloud for Digital Marketing Success

Business model

SaaS

Target market

Enterprise

What they offer

  • Eloqua (B2B Marketing Automation)

    Marketing automation platform for B2B campaign management, lead nurturing, and pipeline acceleration, acquired by Oracle in 2012.

  • Responsys (B2C Marketing Automation)

    Cross-channel B2C marketing automation platform for email, mobile, social, and display campaigns, integrated after Oracle's acquisition of Responsys.

  • Oracle Maxymiser

    Web and mobile testing and personalization tool for optimizing customer experiences.

  • Oracle BlueKai DMP

    Data management platform for audience segmentation and targeting, enabling data-driven marketing decisions.

  • Oracle Content Marketing

    Content planning, creation, and distribution tools to support inbound and content-driven marketing strategies.

Key features

Automated email marketing campaign design and executionConsumer behavior tracking and analyticsAudience segmentation and targeted campaign deliveryB2B marketing automation via EloquaB2C cross-channel marketing automation via ResponsysData management and audience targeting via BlueKai DMPWeb personalization and A/B testingCRM and sales integration

Use cases

Automated B2B lead nurturing and pipeline managementB2C cross-channel campaign execution across email, mobile, and socialAudience segmentation and personalized messagingMarketing performance analytics and data-driven decision-makingCustomer journey orchestration across touchpoints

Customer segments

Enterprise B2B marketersEnterprise B2C marketersLarge-scale e-commerce businessesFinancial services firmsRetail and consumer goods companies

Tech & specs

Technology stack

Cloud infrastructure (Oracle Cloud)Data management platform (BlueKai)Marketing automation (Eloqua, Responsys)REST APIsMachine learning and predictive analytics

Security & compliance

SOC 2GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

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