Marketing Cloud

Adobe Experience Cloud is Adobe's unified suite of digital marketing tools, bringing together capabilities that span analytics, advertising, social, media optimization, targeting, content management, and journey orchestration into a single platform.

Adobe Experience Platform is a centralized suite of analytics and customer experience management solutions designed to enable real-time personalization and user interaction across digital environments.

Adobe Marketing Cloud, now known as Adobe Experience Cloud, was a collection of integrated online marketing and web analytics products by Adobe, unveiled in October 2012 as part of Adobe's strategy to phase out the Omniture brand.

Adobe Sensei is an artificial intelligence and machine learning framework that enhances user experiences, automates tasks, and delivers intelligent insights across Adobe's creative and marketing product suite.

Microsoft is a technology company whose online advertising platform, Microsoft Advertising, enables advertisers to bid for ad placements across the web.

Oracle Marketing Cloud was a suite of cloud-based marketing applications offered by Oracle Corporation that was later consolidated into Oracle Cloud CX and, by 2021, combined with Oracle Data Cloud to become Oracle Advertising and Customer Experience (CX).

Salesforce is a software company recognized as the leading CRM vendor, with its market scope spanning sales force productivity, marketing campaign management, customer service, contact center, advertising, and digital commerce applications.

Salesforce Marketing Cloud is a digital marketing platform that helps brands engage their audiences through targeted, data-driven advertising campaigns.

ActiveCampaign is a privately held email marketing, marketing automation, sales automation, and CRM platform founded by Jason VandeBoom in 2003, primarily serving small to mid-sized businesses.

Adobe Campaign is a marketing automation platform that enables users to plan, create, and manage customer communications across multiple channels.

Adobe Experience Manager (AEM) is a comprehensive, industry-leading content management solution that empowers marketers and developers to create high-performance pages across digital properties, managing a wide variety of content assets ranging from custom web applications and websites to images, videos, and online forms.

Braze, Inc. is an American cloud-based software company headquartered in New York City that serves as a customer engagement platform for businesses engaged in multichannel marketing.

Epsilon is a marketing technology firm acquired by Publicis Groupe in 2019, now operating as a central pillar of that global network with more than 8,000 employees across over 40 offices worldwide.

HubSpot Email Marketing is a component of HubSpot's Marketing Hub that enables businesses to design and send professional emails through a drag-and-drop editor, automate email delivery, personalize content, and segment audiences.

Marketing Cloud Next is Salesforce's newest marketing platform, announced in June 2025 and built natively on Data Cloud (rebranded as Data 360), representing a ground-up architectural rebuild rather than an incremental upgrade.

Marketo, now operating as Adobe Marketo Engage, was a marketing automation company founded in 2006 that was acquired by Adobe Systems in 2018 for $4.75 billion and subsequently rebranded within the Adobe ecosystem.

Optimizely is a digital experience platform that brings marketing and product teams together so they can create and optimize digital experiences across every channel.

Acoustic is an independent marketing cloud platform that emerged from IBM's marketing and commerce software division. In 2019, Centerbridge Partners acquired these assets from IBM, creating Acoustic as a standalone entity focused on delivering personalized customer experiences at scale. The company provides a comprehensive suite of marketing automation, personalization, and customer engagement tools designed to help B2B and B2C organizations orchestrate meaningful interactions across multiple...

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Bird (formerly MessageBird) is an Amsterdam-based omnichannel communications platform, providing SMS, voice, video, email, and chat APIs to businesses globally. The company rebranded from MessageBird to Bird in 2023. Bird operates a global infrastructure for customer-engagement messaging and has acquired several adjacent companies including Hull (CDP) and 24sessions (video).

Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.

Brevo (formerly Sendinblue) is a customer relationship management and marketing automation platform that helps businesses manage email, SMS, chat, and marketing campaigns.

Freshworks is a global software company that provides cloud-based business software solutions designed to help companies better engage with their customers and employees. Its comprehensive suite includes products for customer support, IT service management, sales, and marketing, catering to businesses of all sizes.

Mapp is a global marketing technology company that delivers an integrated customer engagement platform designed to help businesses create personalized, data-driven marketing experiences across multiple channels. The company's cloud-based solution combines marketing analytics, customer data management, and cross-channel campaign orchestration, enabling marketers to build meaningful customer interactions at scale. Built on artificial intelligence and machine learning foundations, Mapp's platfor...

Enterprise-tier edition of Salesforce Marketing Cloud announced at Dreamforce 2024 (GA November 2024). Adds Path Experiment, Unified Conversations SMS, and Einstein Engagement features beyond Marketing Cloud Growth.

SMB-focused edition of Salesforce Marketing Cloud built natively on the Salesforce Core Platform, launched February 20, 2024. Designed to make SFMC accessible to smaller businesses; native CRM integration without the legacy ExactTarget stack.

Kentico is a global digital experience platform (DXP) vendor that helps businesses create engaging online experiences. It offers a comprehensive platform for content management, digital marketing, and e-commerce, enabling organizations to manage their websites and digital channels effectively. The company serves a wide range of industries, providing tools for personalized customer journeys and robust content delivery.

Pegasystems is a leading provider of cloud software for customer engagement and operational excellence. The company's low-code platform enables organizations to build and deploy applications quickly and efficiently.

SAP's enterprise marketing automation platform that enables personalized customer engagement and campaign management across channels.

Thunder Experience Cloud is a creative personalization platform that bridges the gap between content production and data-driven customer experiences. The platform enables businesses to deliver dynamic, personalized digital interactions across multiple touchpoints by leveraging advanced machine learning algorithms and real-time data processing. Organizations can create, manage, and optimize tailored content at scale while maintaining brand consistency and creative excellence, addressing the gr...

Enterprise email and cross-channel marketing automation platform acquired by Oracle in 2013, now part of Oracle Marketing Cloud.

Salesforce Platform is an enterprise cloud platform providing low-code application development, integration, and data management capabilities that enable marketing and advertising technology solutions.

Sanity.io is a composable content platform that provides a headless CMS with real-time collaboration and structured content management capabilities.

SAP is a global enterprise software leader providing ERP, CRM, and business intelligence solutions, with marketing and customer data platform capabilities relevant to the AdTech ecosystem.

Shopify — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).