Marketing Cloud

Adobe's comprehensive suite of integrated marketing, analytics, advertising, and commerce solutions for enterprise digital experience management.

Adobe Experience Platform (AEP) is an enterprise-grade customer data platform that unifies real-time data to power personalized experiences across every channel and touchpoint.

Adobe's integrated marketing technology platform that combines analytics, advertising, content management, and personalization tools for enterprise digital marketing.

Adobe Sensei is Adobe's AI and machine learning framework that powers intelligent features across Adobe's Creative Cloud, Experience Cloud, and Document Cloud products.

Epsilon is a global marketing technology company specializing in data-driven marketing, customer insights, and personalized advertising solutions for enterprise brands.

Microsoft Corporation is a multinational technology conglomerate and one of the world's largest software companies, renowned for developing, licensing, and supporting a comprehensive range of software products, services, and devices. Founded in 1975, Microsoft has evolved from its origins as a personal computer software company into a diversified technology leader with significant presence in cloud computing, productivity software, gaming, professional networking, and digital advertising. The...

Oracle Marketing Cloud was Oracle's comprehensive marketing automation and data management platform that operated as a distinct brand until being rebranded and integrated into Oracle CX Marketing in 2017-2018.

Salesforce is a global leader in customer relationship management (CRM) software and enterprise cloud computing solutions, founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company pioneered the software-as-a-service (SaaS) model, revolutionizing how businesses access and utilize enterprise software by delivering applications entirely through the cloud. Salesforce's comprehensive platform enables organizations to manage customer relationships, sales pi...

Salesforce's comprehensive digital marketing platform delivering email, mobile, social, advertising, and customer journey management capabilities for enterprise marketers.

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools to help businesses grow their customer relationships and drive sales.

Adobe Campaign is an enterprise cross-channel campaign management platform that enables marketers to orchestrate personalized customer experiences across email, mobile, social, and offline channels.

Adobe's enterprise content management system that enables organizations to create, manage, and deliver personalized digital experiences across web, mobile, and other channels.

Braze is a comprehensive customer engagement platform that helps brands deliver highly personalized and coordinated messaging across channels like email, mobile, and web. Braze's AI-powered technology and data-driven insights enable brands to build long-lasting relationships with their customers.

Email marketing platform within HubSpot's comprehensive CRM and marketing automation suite, offering tools for creating, sending, and analyzing email campaigns.

Salesforce's agentic, full-funnel B2B+B2C marketing platform announced at Connections 2025 (June 11-12, 2025). Built natively on Data 360 and powered by Agentforce — consolidates 9 prior marketing acquisitions into one app.

Leading marketing automation platform acquired by Adobe in 2018, providing engagement marketing software for B2B and B2C marketers.

Optimizely is a leading digital experience platform (DXP) offering experimentation, feature flagging, and content management tools that help businesses optimize their digital products and marketing.

Oracle Corporation is a multinational computer technology corporation headquartered in Austin, Texas, and is one of the world's leading enterprise software companies. The company specializes in developing and marketing database software and technology, cloud engineered systems, and enterprise software products, particularly its own brands of database management systems. Oracle has evolved from a database company to a comprehensive cloud solutions provider, offering integrated cloud applicatio...

Acoustic is an independent marketing cloud platform that emerged from IBM's marketing and commerce software division. In 2019, Centerbridge Partners acquired these assets from IBM, creating Acoustic as a standalone entity focused on delivering personalized customer experiences at scale. The company provides a comprehensive suite of marketing automation, personalization, and customer engagement tools designed to help B2B and B2C organizations orchestrate meaningful interactions across multiple...

Acquia is a digital experience platform provider specializing in open-source content management, customer data, and marketing automation solutions built on Drupal.

Boxever was an AI-driven customer intelligence and personalization platform for travel and hospitality brands, acquired by Sitecore in 2021.

Brevo (formerly Sendinblue) is a customer relationship management and marketing automation platform that helps businesses manage email, SMS, chat, and marketing campaigns.

Freshworks is a global software company that provides cloud-based business software solutions designed to help companies better engage with their customers and employees. Its comprehensive suite includes products for customer support, IT service management, sales, and marketing, catering to businesses of all sizes.

Mapp is a global marketing technology company that delivers an integrated customer engagement platform designed to help businesses create personalized, data-driven marketing experiences across multiple channels. The company's cloud-based solution combines marketing analytics, customer data management, and cross-channel campaign orchestration, enabling marketers to build meaningful customer interactions at scale. Built on artificial intelligence and machine learning foundations, Mapp's platfor...

Enterprise-tier edition of Salesforce Marketing Cloud announced at Dreamforce 2024 (GA November 2024). Adds Path Experiment, Unified Conversations SMS, and Einstein Engagement features beyond Marketing Cloud Growth.

SMB-focused edition of Salesforce Marketing Cloud built natively on the Salesforce Core Platform, launched February 20, 2024. Designed to make SFMC accessible to smaller businesses; native CRM integration without the legacy ExactTarget stack.

Microsoft's cloud-based suite of enterprise resource planning (ERP) and customer relationship management (CRM) applications that includes marketing automation and customer insights capabilities.

Kentico is a global digital experience platform (DXP) vendor that helps businesses create engaging online experiences. It offers a comprehensive platform for content management, digital marketing, and e-commerce, enabling organizations to manage their websites and digital channels effectively. The company serves a wide range of industries, providing tools for personalized customer journeys and robust content delivery.

Pegasystems is a leading provider of cloud software for customer engagement and operational excellence. The company's low-code platform enables organizations to build and deploy applications quickly and efficiently.

SAP's enterprise marketing automation platform that enables personalized customer engagement and campaign management across channels.

Thunder Experience Cloud is a creative personalization platform that bridges the gap between content production and data-driven customer experiences. The platform enables businesses to deliver dynamic, personalized digital interactions across multiple touchpoints by leveraging advanced machine learning algorithms and real-time data processing. Organizations can create, manage, and optimize tailored content at scale while maintaining brand consistency and creative excellence, addressing the gr...

Enterprise email and cross-channel marketing automation platform acquired by Oracle in 2013, now part of Oracle Marketing Cloud.

Bird (formerly MessageBird) is an Amsterdam-based omnichannel communications platform, providing SMS, voice, video, email, and chat APIs to businesses globally. The company rebranded from MessageBird to Bird in 2023. Bird operates a global infrastructure for customer-engagement messaging and has acquired several adjacent companies including Hull (CDP) and 24sessions (video).

Salesforce Platform is an enterprise cloud platform providing low-code application development, integration, and data management capabilities that enable marketing and advertising technology solutions.

Sanity.io is a composable content platform that provides a headless CMS with real-time collaboration and structured content management capabilities.

SAP is a global enterprise software leader providing ERP, CRM, and business intelligence solutions, with marketing and customer data platform capabilities relevant to the AdTech ecosystem.