Brevo

Leading European email marketing and CRM platform with strong presence in SMB segment

Brevo, formerly known as Sendinblue until May 2023, is a European-based customer relationship management (CRM) and marketing automation platform that provides businesses with tools for email marketing, SMS campaigns, chat, marketing automation, and transactional messaging. The platform serves as an all-in-one digital marketing solution designed to help businesses build and maintain customer relationships across multiple channels. Founded in 2012, Brevo has grown to serve over 500,000 customers globally across 180 countries. The company positions itself as an affordable alternative to enterprise marketing platforms, targeting small to medium-sized businesses with an intuitive interface and flexible pricing. While not strictly an AdTech company in the traditional sense, Brevo operates in the MarTech space with significant overlap in customer engagement, audience targeting, and campaign management capabilities. The company has raised significant funding and expanded its product suite beyond email marketing to include CRM functionality, landing pages, Facebook ads, retargeting ads, and conversation tools like live chat and chatbots. Brevo's rebrand in 2023 reflected its evolution from a pure email marketing tool to a comprehensive customer engagement platform.