iContact
SubsidiaryiContact provides small and medium-sized businesses with an easy-to-use email marketing platform that emphasizes high deliverability rates, responsive customer support, and straightforward campaign management tools.
Last updated Feb 18, 2026
- Industry
- Email Marketing
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 51-200
- Funding
- $5.5M
- Parent Company
- Ziff Davis
- API Available
- Yes
Market Position
Mid-tier email marketing platform focused on SMB segment with emphasis on deliverability and customer support
Overview
iContact is an email marketing service provider founded in 2003 that offers a comprehensive platform for businesses to create, send, and track email campaigns. The company provides tools for list management, email automation, autoresponders, and performance reporting to help businesses of all sizes engage with their audiences effectively. iContact has positioned itself as a user-friendly email marketing solution with a focus on deliverability and customer support. In 2019, iContact was acquired by J2 Global (now Ziff Davis), which also owns other marketing and communication brands. The platform serves primarily small to medium-sized businesses with an emphasis on ease of use and reliable email delivery. iContact competes in the crowded email marketing space alongside platforms like Mailchimp, Constant Contact, and AWeber, differentiating itself through its customer service approach and straightforward interface.
Products & Features
Email Campaign Builder
Drag-and-drop email editor with customizable templates for creating professional email campaigns
Marketing Automation
Automated email sequences and workflows triggered by subscriber behavior and actions
List Management
Tools for organizing, segmenting, and managing email subscriber lists
Landing Pages
Create custom landing pages to capture leads and grow email lists
Analytics & Reporting
Real-time tracking and reporting on email campaign performance metrics
Key Features
Drag-and-drop email editorEmail automation and autorespondersList segmentationA/B testingMobile-responsive templatesContact managementReal-time analyticsSocial media integrationLanding page builderDeliverability monitoring
Use Cases
Small business email newslettersE-commerce promotional campaignsNon-profit fundraising and donor communicationEvent marketing and registrationLead nurturing campaignsCustomer retention emailsAutomated welcome series
Customer Segments
Small businessesMedium-sized businessesNon-profit organizationsE-commerce retailersMarketing agenciesProfessional services firms