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Brief
Campaign Monitor

Campaign Monitor

Campaign Monitor empowers marketers and agencies to create stunning, high-performing email campaigns with an intuitive drag-and-drop builder, powerful automation, and actionable analytics — without needing technical expertise.

campaignmonitor.comNashville, Tennessee, United StatesFounded 2004Parent: Marigold

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Email Marketing & Marketing Automation
Business Model
SaaS
Target Market
SMB and Mid-Market
Employee Count
201-500
Funding
$250M
Revenue Range
$50M-$100M
Stock Symbol
N/A
Parent Company
Marigold
API Available
Yes
Market Position

Established email marketing platform known for design simplicity and agency-friendly tools, operating as part of Marigold's broader marketing technology portfolio

Overview

Campaign Monitor is an email marketing and automation platform that enables businesses of all sizes to design, send, and optimize email campaigns. Founded in 2004 in Sydney, Australia, the company built its reputation on delivering a beautifully simple user experience, making professional-grade email marketing accessible to designers, marketers, and agencies alike. Its drag-and-drop email builder, robust segmentation tools, and detailed analytics have made it a popular choice for tens of thousands of businesses worldwide. In 2014, Campaign Monitor received a significant $250 million investment led by Insight Venture Partners, which fueled international expansion and a series of acquisitions including Delivra, Tagga, and Conversio. The company was subsequently acquired by Marigold (formerly CM Group, which itself was a consolidation of several email marketing brands) and now operates as part of that broader marketing technology portfolio. Despite the ownership changes, Campaign Monitor continues to operate as a distinct brand and product offering within the Marigold ecosystem. Within the AdTech and MarTech landscape, Campaign Monitor occupies a strong position in the email marketing segment, particularly among small-to-mid-market businesses and creative agencies. Its emphasis on design quality, ease of use, and reliable deliverability differentiates it from more complex enterprise platforms. The platform competes with tools like Mailchimp, Klaviyo, and Constant Contact, and continues to serve a global customer base as part of Marigold's suite of marketing solutions.

Products & Features

Email Builder

Drag-and-drop visual email editor with customizable templates for creating professional campaigns

Marketing Automation

Automated email journey builder triggered by subscriber behavior, dates, or custom events

Segmentation & Personalization

Advanced list segmentation and dynamic content tools to deliver personalized messaging

Analytics & Reporting

Detailed campaign performance reports including open rates, click maps, and revenue tracking

Transactional Email

API-driven transactional email sending for order confirmations, receipts, and notifications

Sign-up Forms

Customizable opt-in forms and landing pages to grow subscriber lists

A/B Testing

Split testing for subject lines and email content to optimize campaign performance

Key Features
Drag-and-drop email template builderMarketing automation workflowsAdvanced audience segmentationDynamic content personalizationDetailed engagement analytics and click mapsA/B and multivariate testingTransactional email via APIList management and subscriber taggingSpam testing and inbox previewAgency-friendly multi-client management
Use Cases
Promotional and newsletter email campaignsAutomated customer onboarding sequencesE-commerce abandoned cart and post-purchase emailsEvent invitations and follow-upsAgency management of multiple client email programsTransactional email delivery for web applicationsRe-engagement campaigns for inactive subscribers
Customer Segments
Small and medium-sized businessesDigital marketing agenciesE-commerce brandsNonprofits and associationsMedia and publishing companiesMid-market enterprises

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