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Campaign Monitor

Campaign Monitor

Email Marketing & Marketing Automationcampaignmonitor.com

Campaign Monitor empowers marketers and agencies to create stunning, high-performing email campaigns with an intuitive drag-and-drop builder, powerful automation, and actionable analytics — without needing technical expertise.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2004
HQ
Nashville, Tennessee, United States
Parent
Connections
20

At a glance

Employees
201-500
Funding
$250M
Revenue
$50M-$100M
Stock
N/A
16integrations3competitors1corporate family

About

Established email marketing platform known for design simplicity and agency-friendly tools, operating as part of Marigold's broader marketing technology portfolio

Campaign Monitor is an email marketing and automation platform that enables businesses of all sizes to design, send, and optimize email campaigns. Founded in 2004 in Sydney, Australia, the company built its reputation on delivering a beautifully simple user experience, making professional-grade email marketing accessible to designers, marketers, and agencies alike. Its drag-and-drop email builder, robust segmentation tools, and detailed analytics have made it a popular choice for tens of thousands of businesses worldwide. In 2014, Campaign Monitor received a significant $250 million investment led by Insight Venture Partners, which fueled international expansion and a series of acquisitions including Delivra, Tagga, and Conversio. The company was subsequently acquired by Marigold (formerly CM Group, which itself was a consolidation of several email marketing brands) and now operates as part of that broader marketing technology portfolio. Despite the ownership changes, Campaign Monitor continues to operate as a distinct brand and product offering within the Marigold ecosystem. Within the AdTech and MarTech landscape, Campaign Monitor occupies a strong position in the email marketing segment, particularly among small-to-mid-market businesses and creative agencies. Its emphasis on design quality, ease of use, and reliable deliverability differentiates it from more complex enterprise platforms. The platform competes with tools like Mailchimp, Klaviyo, and Constant Contact, and continues to serve a global customer base as part of Marigold's suite of marketing solutions.

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • Email Builder

    Drag-and-drop visual email editor with customizable templates for creating professional campaigns

  • Marketing Automation

    Automated email journey builder triggered by subscriber behavior, dates, or custom events

  • Segmentation & Personalization

    Advanced list segmentation and dynamic content tools to deliver personalized messaging

  • Analytics & Reporting

    Detailed campaign performance reports including open rates, click maps, and revenue tracking

  • Transactional Email

    API-driven transactional email sending for order confirmations, receipts, and notifications

  • Sign-up Forms

    Customizable opt-in forms and landing pages to grow subscriber lists

  • A/B Testing

    Split testing for subject lines and email content to optimize campaign performance

Key features

Drag-and-drop email template builderMarketing automation workflowsAdvanced audience segmentationDynamic content personalizationDetailed engagement analytics and click mapsA/B and multivariate testingTransactional email via APIList management and subscriber taggingSpam testing and inbox previewAgency-friendly multi-client management

Use cases

Promotional and newsletter email campaignsAutomated customer onboarding sequencesE-commerce abandoned cart and post-purchase emailsEvent invitations and follow-upsAgency management of multiple client email programsTransactional email delivery for web applicationsRe-engagement campaigns for inactive subscribers

Customer segments

Small and medium-sized businessesDigital marketing agenciesE-commerce brandsNonprofits and associationsMedia and publishing companiesMid-market enterprises

Tech & specs

Technology stack

RESTful APIWebhooksHTML/CSS email rendering engineCloud infrastructure (AWS)JavaScriptReact

Security & compliance

GDPRCCPACAN-SPAMCASLSOC 2

Deployment

Cloud

API

Yes

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