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Brief
Craft Commerce

Craft Commerce

Craft Commerce provides developers and agencies with a flexible, content-first e-commerce platform that offers deep customization capabilities and seamless integration with Craft CMS, enabling bespoke digital commerce experiences without platform constraints.

craftcms.comBend, Oregon, United StatesFounded 2010

Last updated May 11, 2026

Industry
E-commerce Platform/CMS
Business Model
SaaS/License
Target Market
SMB, Mid-Market
Employee Count
11-50
API Available
Yes
Market Position

Premium developer-focused e-commerce platform within the CMS ecosystem

Overview

Craft Commerce is an e-commerce platform developed by Pixel & Tonic, the company behind Craft CMS. While not a traditional AdTech company, Craft Commerce provides a flexible, developer-focused e-commerce solution that integrates seamlessly with Craft CMS to enable businesses to build custom online stores and digital commerce experiences. The platform is built on modern PHP architecture and emphasizes content-first commerce, allowing merchants to create highly customized shopping experiences without the constraints of traditional e-commerce platforms. Craft Commerce serves as a premium alternative to platforms like WooCommerce and Shopify, targeting agencies, developers, and businesses that require deep customization and content integration. The platform is particularly valued in the web development community for its clean architecture, extensive API, and ability to handle complex commerce scenarios while maintaining flexibility. As part of the broader Craft ecosystem, it benefits from a dedicated community and Pixel & Tonic's commitment to developer experience and code quality.

Products & Features

Craft Commerce

Full-featured e-commerce platform with product management, cart, checkout, and order management

Craft CMS

Flexible content management system that serves as the foundation for Commerce

Commerce Lite

Simplified version for basic e-commerce needs

Key Features
Flexible product types and variantsMulti-currency and multi-language supportTax and shipping calculation engineDiscount and promotion systemOrder managementPayment gateway integrationsInventory managementCustomer accounts and profilesGraphQL and REST APIsDeveloper-friendly templating with Twig
Use Cases
Custom branded e-commerce storesContent-driven commerce experiencesB2B e-commerce platformsSubscription-based product salesDigital product salesMulti-site commerce operationsHeadless commerce implementations
Customer Segments
Web development agenciesEnterprise businesses requiring customizationSMB retailersDigital product vendorsB2B merchantsMulti-brand retailers

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