Klaviyo
C · Marketing TechnologyKlaviyo enables e-commerce businesses to own their customer data and use it to create personalized, high-ROI marketing campaigns across email and SMS channels with sophisticated automation and segmentation capabilities.
Last updated Feb 8, 2026
- Industry
- Marketing Automation and Customer Data Platform
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $778M
- Revenue Range
- $500M-$700M
- Stock Symbol
- KVYO
- API Available
- Yes
Market Position
Leading e-commerce marketing automation platform with strong market presence in the SMB and mid-market segments
Overview
Klaviyo is a publicly-traded marketing automation and customer data platform founded in 2012 that specializes in helping e-commerce businesses create personalized marketing experiences. The platform combines customer data management with sophisticated email and SMS marketing capabilities, enabling brands to deliver targeted communications based on customer behavior, purchase history, and engagement patterns. Klaviyo has established itself as a leading solution in the e-commerce marketing technology space, serving over 130,000 businesses globally. The company went public in September 2023 on the NYSE under the ticker symbol KVYO, marking a significant milestone in the marketing technology sector. Klaviyo's platform is particularly well-regarded for its deep integrations with e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce, allowing merchants to leverage real-time data for marketing campaigns. The platform's strength lies in its ability to unify customer data from multiple sources and translate that data into actionable marketing automation workflows, making it a critical component of the modern e-commerce technology stack.
Products & Features
Email Marketing
Advanced email campaign creation and automation with drag-and-drop builder, A/B testing, and personalization
SMS Marketing
Two-way SMS messaging with automation, compliance management, and integration with email campaigns
Customer Data Platform
Unified customer profiles aggregating data from multiple sources for segmentation and targeting
Segmentation
Advanced customer segmentation based on behavior, purchase history, and predictive analytics
Flows
Pre-built and custom automation workflows for abandoned cart, welcome series, post-purchase, and more
Forms & Pop-ups
Customizable signup forms and pop-ups for list growth and lead capture
Analytics & Reporting
Comprehensive performance dashboards, attribution reporting, and revenue tracking
Predictive Analytics
AI-powered predictions for customer lifetime value, churn risk, and next purchase date
Key Features
Real-time customer data synchronizationAdvanced segmentation and personalizationPre-built automation flows for e-commercePredictive analytics and AI recommendationsMulti-channel campaign orchestrationRevenue attribution and ROI trackingA/B and multivariate testingDynamic content blocksBehavioral triggers and event trackingMobile-responsive templates
Use Cases
Abandoned cart recovery campaignsWelcome series for new subscribersPost-purchase follow-up and cross-sellWin-back campaigns for lapsed customersVIP customer segmentation and rewardsProduct recommendation emailsBrowse abandonment campaignsBack-in-stock notificationsCustomer lifecycle marketingSeasonal and promotional campaigns
Customer Segments
E-commerce brandsDirect-to-consumer (DTC) companiesOnline retailersSubscription businessesOmnichannel retailersB2C brandsShopify merchantsWooCommerce storesBigCommerce merchants