Yotpo

Leading all-in-one eCommerce marketing platform for reviews, loyalty, and SMS, with strong penetration among DTC and Shopify-based brands

Yotpo is an ecommerce retention marketing platform offering solutions across reviews and user-generated content, loyalty and referrals, and AI-driven product visibility.¹ The platform applies artificial intelligence to analyze customer reviews and surface insights into customer behavior, enabling brands to make data-driven decisions about their marketing strategy.² Yotpo acquired the customer data platform Coho AI, with CEO Tomer Tagrin describing the goal as building a more actionable CDP; the deal added roughly a dozen employees to Yotpo's approximately 900-person workforce.³ Coho's data is intended to connect online audiences to ecommerce loyalty programs and to sharpen SMS and email remarketing — for example, allowing clients to re-engage customers who left high-star reviews but have not purchased in months.³ Yotpo powers over 30,000 brands through more than 180 integrations across the martech ecosystem.¹ Source 1: beanstalkevents.com — Yotpo — Beanstalk Partner Source 2: aztechdigital.co — Yotpo eCommerce Marketing: A Full Review - Aztech Source 3: adexchanger.com — Yotpo Acquires The CDP Coho AI, Solidifying Its Pitch For ...