Yotpo
S · Core PlatformsYotpo enables eCommerce brands to accelerate growth by leveraging customer content, reviews, loyalty programs, and SMS marketing to create authentic shopping experiences that drive conversions and increase customer lifetime value.
Last updated Feb 8, 2026
- Industry
- eCommerce Marketing & Customer Retention
- Business Model
- SaaS
- Target Market
- SMB to Enterprise
- Employee Count
- 501-1000
- Funding
- $406M
- Revenue Range
- $100M-$200M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Market leader in eCommerce customer content and retention solutions
Overview
Yotpo is a leading eCommerce marketing platform that specializes in user-generated content (UGC) and customer retention solutions. Founded in 2011, the company provides a comprehensive suite of products including reviews, loyalty programs, SMS marketing, subscriptions, and visual marketing tools that help brands collect, curate, and leverage customer content to drive sales and build brand advocacy. Yotpo serves over 30,000 brands globally, ranging from fast-growing direct-to-consumer companies to established enterprise retailers. While not a traditional AdTech company, Yotpo operates at the intersection of marketing technology (MarTech) and eCommerce, providing solutions that enhance customer acquisition, retention, and lifetime value. The platform integrates deeply with major eCommerce platforms like Shopify, Magento, and BigCommerce, enabling brands to create authentic shopping experiences through customer reviews, ratings, visual content, and loyalty programs. Yotpo has established itself as a market leader in the customer content and retention space, competing with both specialized point solutions and broader marketing platforms.
Products & Features
Yotpo Reviews
Collect, manage, and display customer reviews and ratings with customizable widgets and automated review request campaigns
Yotpo Loyalty & Referrals
Create and manage customer loyalty programs with points, rewards, VIP tiers, and referral campaigns
Yotpo Visual UGC
Collect, curate, and display customer photos and videos across marketing channels and product pages
Yotpo SMS Marketing
SMS and MMS marketing platform for personalized customer engagement and transactional messaging
Yotpo Subscriptions
Subscription management solution for recurring revenue and customer retention
Yotpo Email
Email marketing platform integrated with customer data and UGC for personalized campaigns
Key Features
Automated review collection and moderationVisual UGC curation and rights managementLoyalty program builder with points and rewardsSMS marketing automationOn-site display widgets and customizationSocial proof and conversion optimizationAI-powered sentiment analysisMulti-channel content syndicationCustomer segmentation and targetingAnalytics and reporting dashboards
Use Cases
Increasing product page conversion rates with reviews and UGCBuilding customer loyalty and repeat purchase programsCollecting and showcasing authentic customer photos and videosDriving customer retention through SMS marketing campaignsManaging subscription-based product offeringsSyndicating reviews to Google and social media platformsCreating referral programs to acquire new customersPersonalizing email campaigns with customer content
Customer Segments
Direct-to-Consumer (DTC) brandseCommerce retailersFashion and apparel brandsBeauty and cosmetics companiesConsumer electronics retailersHome goods and furniture brandsHealth and wellness companiesFood and beverage brands