Recharge

Market leader in Shopify subscription commerce

Recharge is a subscription commerce platform that powers recurring billing and subscription management for over 20,000 ecommerce merchants. Founded in 2014, the company provides the infrastructure for brands to launch and scale subscription-based business models, primarily integrating with Shopify and other major ecommerce platforms. While not strictly an AdTech company, Recharge operates in the commerce technology space, enabling brands to build direct-to-consumer relationships and recurring revenue streams. The platform handles the complete subscription lifecycle including checkout experiences, customer portal management, payment processing, and analytics. Recharge has become a dominant player in the subscription commerce space, particularly for direct-to-consumer brands in categories like health and wellness, food and beverage, and consumer packaged goods. Recharge has raised significant venture capital funding and serves merchants ranging from emerging brands to large enterprises, processing billions in subscription revenue annually. The company's focus on providing flexible subscription options and seamless customer experiences has made it a critical infrastructure provider for the growing subscription economy.