Shopify

Global leader in e-commerce platform infrastructure, emerging retail media network operator leveraging first-party commerce data across millions of merchants

Shopify is a Canadian multinational e-commerce company that provides a comprehensive commerce platform enabling businesses of all sizes to create online stores, manage inventory, process payments, and sell across multiple channels including social media, marketplaces, and physical retail. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake, Shopify has grown to power over 1.7 million merchants in more than 175 countries, making it one of the largest e-commerce infrastructure providers in the world. In the AdTech and retail media ecosystem, Shopify has made significant inroads through acquisitions and product development. The company acquired Audiences (formerly known as Shopify Audiences), a tool that helps merchants find high-intent buyers across ad networks by leveraging aggregated first-party purchase data from the Shopify merchant network. This positions Shopify as a meaningful player in commerce media and retail media networks, competing with the likes of Amazon Advertising and other retail media platforms. Shopify also integrates deeply with Google, Meta, TikTok, and Pinterest for ad campaign management directly within its dashboard. Shopify's AdTech significance lies in its unique position as a commerce data aggregator — with transaction data from millions of merchants, it can offer advertisers and merchants powerful audience targeting and attribution capabilities that are difficult to replicate. The company continues to invest in its Shop app, Shop Pay, and Shopify Audiences as pillars of a growing commerce media strategy, making it an increasingly important player in the intersection of e-commerce and digital advertising.