Adroll

Leading retargeting and growth marketing platform for e-commerce and D2C brands

AdRoll is a growth marketing platform that provides retargeting, brand awareness, and performance marketing solutions primarily for e-commerce businesses and direct-to-consumer brands. Founded in 2007, the company pioneered accessible retargeting technology for small and medium-sized businesses, democratizing capabilities that were previously only available to large enterprises. AdRoll operates as a subsidiary of NextRoll Inc. (formerly AdRoll Group), which was formed when the company split its B2B and B2C marketing offerings. The platform offers a comprehensive suite of marketing tools including display advertising, social media advertising, email marketing, and cross-channel campaign management. AdRoll's technology enables businesses to reach customers across web, social, and email channels with unified data and measurement. The company serves over 37,000 customers globally and has built its reputation on making sophisticated marketing technology accessible to businesses of all sizes. As part of NextRoll Inc., AdRoll continues to operate as a distinct brand focused on the e-commerce and D2C market, while its sister product RollWorks serves the B2B account-based marketing segment. The company maintains its position as a significant player in the performance marketing and retargeting space, competing with both specialized retargeting platforms and larger marketing clouds.