Adroll

Leading retargeting platform for SMB and e-commerce businesses

AdRoll is a growth marketing platform that specializes in retargeting and prospecting solutions for e-commerce and direct-to-consumer brands. Founded in 2007, the company pioneered display retargeting technology and has evolved into a comprehensive marketing platform that combines display advertising, social media advertising, and email marketing. AdRoll serves primarily small to mid-sized businesses, offering them access to sophisticated advertising technology previously available only to large enterprises with significant marketing budgets. The platform enables businesses to create personalized advertising campaigns across web, social, and email channels using AI-driven recommendations and automation. AdRoll is part of NextRoll Inc., which also operates RollWorks, a B2B account-based marketing platform. The company has established itself as a significant player in the performance marketing space, particularly for e-commerce businesses looking to increase customer acquisition and retention through cross-channel advertising campaigns.