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Brief

Formerly RollWorks (renamed Aug 2025)

AdRoll

AdRoll

Connected Advertising Platformadroll.com

AdRoll is the AI-powered connected advertising platform of NextRoll, Inc. and the company's single customer-facing brand.

Last updated Oct 11, 2026 by the ATDb Editorial Team

In the news
Founded
2007
HQ
San Francisco, California, United States
Parent
NextRoll
Connections
33

AI-drafted from public sources13 sources cited

At a glance

Employees
201-500
Funding
$100M+
Revenue
$50M-$100M
20integrations5competitors1corporate family
Attribution & AnalyticsAI-Powered PlatformPerformance Marketing

About

NextRoll's single advertising brand since August 2025, covering performance marketing and account-based marketing (AdRoll ABM).

AdRoll is the AI-powered connected advertising platform of NextRoll, Inc. and the company's single customer-facing brand. NextRoll is the company formerly called AdRoll Group, which took the NextRoll name in 2019. In August 2025 NextRoll folded its RollWorks account-based marketing business into AdRoll as AdRoll ABM, so AdRoll now serves both performance marketers and B2B teams. Source 1: adroll.com — AdRoll Unifies Under One Brand Source 2: martechseries.com — AdRoll Unifies Under One Brand (MarTech Series) Source 3: ppc.land — AdRoll unifies brand with AI assistant launch (PPC Land) Source 4: techcrunch.com — AdRoll Group rebrands as NextRoll (TechCrunch) Source 5: adexchanger.com — AdRoll rebrands to NextRoll (AdExchanger) Source 6: nextroll.com — NextRoll

Business model

SaaS

Target market

SMB, Mid-Market

What they offer

  • AdRoll Retargeting

    Cross-channel retargeting campaigns across display, social, and native advertising to re-engage website visitors

  • Brand Awareness

    Prospecting and top-of-funnel advertising to reach new audiences and build brand recognition

  • Email Marketing

    Integrated email marketing platform with automation, segmentation, and personalization capabilities

  • Cross-Channel Attribution

    Unified measurement and attribution across all marketing channels to optimize campaign performance

  • Dynamic Product Ads

    Automated product catalog ads that display personalized product recommendations to shoppers

Key features

Cross-channel retargeting (display, social, email)AI-powered campaign optimizationDynamic product ads for e-commerceUnified audience segmentationMulti-touch attributionEmail marketing automationNative integrations with e-commerce platformsReal-time performance analyticsCreative management toolsAudience insights and recommendations

Use cases

E-commerce retargeting to recover abandoned cartsCross-channel customer acquisition campaignsBrand awareness and prospecting for D2C brandsDynamic product recommendation advertisingEmail marketing automation for online retailersMulti-channel campaign orchestrationCustomer lifecycle marketingSeasonal and promotional campaign management

Customer segments

E-commerce businessesDirect-to-consumer brandsOnline retailersSmall and medium-sized businessesMid-market companiesDigital-first brands

Tech & specs

Technology stack

Machine learning and AI for optimizationReal-time bidding (RTB)Cross-device trackingCookie and pixel-based trackingAPI integrationsCloud infrastructure

Security & compliance

GDPRCCPAPrivacy ShieldSOC 2

Deployment

Cloud

API

Yes

Explore further

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On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around AdRoll